social media marketing exam |47 Questions and Answers
Dave Carrol and the Sons of Maxwell became internet famous when what happened? - -
United Airlines broke their guitar
-_______________________ is defined by two characteristics: inexpensive, easy creation and easy
sharing. - -Web 2.0
-To succeed in web 2.0, marketers must be prepared to lose __________. - -control
-According to the study described above, new bands need to focus on creating _________
content to build a relationship. Established bands do better with __________content, as the
relationship has already been built. - -emotional, informational
-Which word describes the type of marketing done originally in web 1.0? - -Tradigital
marketing
-T/F Given the nature of digital marketing, there is always one optimal strategy to pursue. -
-false
-A __________ is a singular idea or concept you own inside the mind of a prospect. - -brand
-T/F You must know what you're passionate about before you start building your personal
brand. - -false
-________ can change based on the situation or topic, while ______ will generally stay the
same. - -Tone, voice
-It's important to have a hook early in the video to get people to watch more, because the
average YouTube video is only viewed for ____. - -Less than 10 seconds
-____ out 10 recruiters use LinkedIn. - -9
-T/F Since LinkedIn is for professional networking, you should not include unpaid,
volunteer experience. - -false
-T/F Once you've updated your profile on LinkedIn, there isn't much else to do other than
sit back and wait for connection requests. - -false
-These interviews are really just discussions you can have with someone about what their
job is like, how the recruiting process is, and it allows you to get an idea of whether or not
you'd like to pursue that type of job. - -Informational Interviews
-There are 3 stages of social media marketing ___________: trial, transition, and strategic. - -
maturity
Dave Carrol and the Sons of Maxwell became internet famous when what happened? - -
United Airlines broke their guitar
-_______________________ is defined by two characteristics: inexpensive, easy creation and easy
sharing. - -Web 2.0
-To succeed in web 2.0, marketers must be prepared to lose __________. - -control
-According to the study described above, new bands need to focus on creating _________
content to build a relationship. Established bands do better with __________content, as the
relationship has already been built. - -emotional, informational
-Which word describes the type of marketing done originally in web 1.0? - -Tradigital
marketing
-T/F Given the nature of digital marketing, there is always one optimal strategy to pursue. -
-false
-A __________ is a singular idea or concept you own inside the mind of a prospect. - -brand
-T/F You must know what you're passionate about before you start building your personal
brand. - -false
-________ can change based on the situation or topic, while ______ will generally stay the
same. - -Tone, voice
-It's important to have a hook early in the video to get people to watch more, because the
average YouTube video is only viewed for ____. - -Less than 10 seconds
-____ out 10 recruiters use LinkedIn. - -9
-T/F Since LinkedIn is for professional networking, you should not include unpaid,
volunteer experience. - -false
-T/F Once you've updated your profile on LinkedIn, there isn't much else to do other than
sit back and wait for connection requests. - -false
-These interviews are really just discussions you can have with someone about what their
job is like, how the recruiting process is, and it allows you to get an idea of whether or not
you'd like to pursue that type of job. - -Informational Interviews
-There are 3 stages of social media marketing ___________: trial, transition, and strategic. - -
maturity
