Introduction to Social Media Marketing Unit
Exam Questions and Answers
What best defines an algorithm's purpose in social media platforms? - -To determine the
order and visibility of posts in a user's feed
-Which best defines "engagement rate" in social media marketing? - -The percentage of
social media viewers interacting with a post through likes, comments, or shares.
-The launch of BLANK marked a significant shift towards social networking and
emphasized the importance of personal profiles and connections in social media. - -
facebook
-In 2010, BLANK introduced "Stories," a feature that allowed its users to post content that
would disappear after 24 hours. This feature significantly influenced user engagement on
social media platforms. - -NOT INSTAGRAM, NOT SNAPCHAT, NOT FACEBOOK
-How can businesses use social media platforms like Facebook, Instagram, and X (formerly
Twitter) to effectively promote their brand and enhance their social media presence? Type
your answer in the box. - -Write your own
-How does content creation play a crucial role in the realm of social media marketing?
Type your answer in the box. - -Write your own
-Drag the answer based on its description. - -Creating an exchange that satisfies individual
and organizational objectives - Exchange concept
Identifying and meeting human and social needs - marketing defenition
-Move the answer to the box next to its correct description. - -Capturing value from
customers to create profits and customer equity - value creation
Building profitable relationships and creating customer satisfaction - market analysis
Understanding the marketplace and customer needs and wants - relationshop marketing
-Identify if the following practices in social media marketing are ethical or unethical. - -
Disclosing affiliate links when promoting products - ethical
Responding to customer complaints transparently and promptly - ethical
Creating fake reviews to boost the product's ratings - unethical
Using customer data without explicit consent for targeted advertising - unethical
Exam Questions and Answers
What best defines an algorithm's purpose in social media platforms? - -To determine the
order and visibility of posts in a user's feed
-Which best defines "engagement rate" in social media marketing? - -The percentage of
social media viewers interacting with a post through likes, comments, or shares.
-The launch of BLANK marked a significant shift towards social networking and
emphasized the importance of personal profiles and connections in social media. - -
-In 2010, BLANK introduced "Stories," a feature that allowed its users to post content that
would disappear after 24 hours. This feature significantly influenced user engagement on
social media platforms. - -NOT INSTAGRAM, NOT SNAPCHAT, NOT FACEBOOK
-How can businesses use social media platforms like Facebook, Instagram, and X (formerly
Twitter) to effectively promote their brand and enhance their social media presence? Type
your answer in the box. - -Write your own
-How does content creation play a crucial role in the realm of social media marketing?
Type your answer in the box. - -Write your own
-Drag the answer based on its description. - -Creating an exchange that satisfies individual
and organizational objectives - Exchange concept
Identifying and meeting human and social needs - marketing defenition
-Move the answer to the box next to its correct description. - -Capturing value from
customers to create profits and customer equity - value creation
Building profitable relationships and creating customer satisfaction - market analysis
Understanding the marketplace and customer needs and wants - relationshop marketing
-Identify if the following practices in social media marketing are ethical or unethical. - -
Disclosing affiliate links when promoting products - ethical
Responding to customer complaints transparently and promptly - ethical
Creating fake reviews to boost the product's ratings - unethical
Using customer data without explicit consent for targeted advertising - unethical
