Social Media Marketing Final Exam| 80
Questions and Answers
When Person A is connected to Person B, and Person A posts to his timeline. Where does
this post potentially show for Person B? - -Their newsfeed.
-What's the difference in the "like" relationship between a profile and a Page? - -A "profile"
must "accept" a friend request, whereas a Page automatically accepts a "like."
-Your boss storms in and announces that Edgerank is dead on Facebook. You say, Yes, the
original Edgerank based on only three elements (affinity, weight & time decay) may be
formally dead, but the current Facebook algorithm still..." (Choose the best marketing
explanation). - -Pays a lot of attention to interactivity; posts by Profiles / Pages that are
estimated to be interactive will rank higher in the newsfeed.
-Posting rhythm of fun, fun, fun, fun, buy our stuff, fun, fun, fun, fun... refers to what? - -A
strategy of boosting 'Edgerank' by posting fun stuff, and then using 'Edgerank' on self-
promotional posts.
-The Edgerank of People (Profiles) is generally higher than the Edgerank of Pages
(Businesses). True or false? - -False, there is no difference
-By being a local business, you can enable the Review Tab on Facebook. In addition to
allowing user reviews, what does this enable? - -User 'Check In's' on Mobile Phones.
-If you are a startup competing against an established company, what is one of the most
wonderful features of Facebook advertising? - -You can directly advertise to people who
"like" the competitor's Page.
-On any post to Facebook, you can see "likes" and "comments" by users. What do "shares"
tell you? - -That, the more people like, comment, and share a post, the more interactive
("successful") that post is.
-In 2018, Facebook overhauled its algorithm to boost "meaningful social interactions". T or
F? - -True
-Which of the following was not a reason why Facebook chose to change the algorithm? - -
The algorithm change was designed to pull more users from Instagram, thus growing the
size of Facebook.
-After the algorithm change, internal accusations began that the intended effect (people
interacting more with friends and family) wasn't working, What was happening instead? - -
Publishers and political parties were reorienting their posts toward outrage and
sensationalism
, -Which of the following was NOT a side effect of the algorithm change? - -The algorithm
change made business pages virtually obsolete.
-Which Facebook feature accounts for the most time spent on the platform by the average
user? - -The News Feed.
-True or False, the correct formula that Facebook used to measure how meaningful an
interaction was after the algorithm change was: a "like" was worth one point; a reaction,
reshare (without text) or reply to an invite was worth five points; and a significant
comment, message, reshare or RSVP, was worth 30 points. - -True
-Which of the following is NOT one of the few positive effects the algorithm change had? - -
There were no positive effects.
-In early summer of 2018, Facebook data scientists repeatedly surveyed users and found
that many felt the quality of their feeds had increased. T or F? - -False. Facebook data
scientists repeatedly surveyed users and found that many felt the quality of their feeds had
decreased.
-If facebook's personality is friends, family, fun, photos, and fake, whats a good way to
describe the tone and culture of LinkedIn? - -a business networking party, PLUS business
learning opportunities
-a relative stranger on LinkedIn can reach out to you by asking for a connection request.
Linked is actually "more" open to stranger marketing than Facebook is. True or False? - -
True
-The "professional headline" on linked in should be optimized in what way, assuming you
are NOT looking for a job? - -You should emphasize what YOU can do for YOUR
POTENTIAL CUSTOMERS
-What is a good way to get recommendations for your personal profile on LinkedIn? - -
Preemptively recommend people with whom you have worked, then perhaps ask for a
reciprocal recommendation
-What you can "see" for a 1st level contact on LinkedIn that is unique to what level? - -
their email address
-What is a good strategy to implement to encourage your employees to grow their
LinkedIn first-level connections? - -Follow up from a "real world" event with a "request to
connect"
-What's a "secret strategy" to use LinkedIn Groups for marketing purposes? - -Join groups
that are relevant to your customers and be respectful as well as useful
Questions and Answers
When Person A is connected to Person B, and Person A posts to his timeline. Where does
this post potentially show for Person B? - -Their newsfeed.
-What's the difference in the "like" relationship between a profile and a Page? - -A "profile"
must "accept" a friend request, whereas a Page automatically accepts a "like."
-Your boss storms in and announces that Edgerank is dead on Facebook. You say, Yes, the
original Edgerank based on only three elements (affinity, weight & time decay) may be
formally dead, but the current Facebook algorithm still..." (Choose the best marketing
explanation). - -Pays a lot of attention to interactivity; posts by Profiles / Pages that are
estimated to be interactive will rank higher in the newsfeed.
-Posting rhythm of fun, fun, fun, fun, buy our stuff, fun, fun, fun, fun... refers to what? - -A
strategy of boosting 'Edgerank' by posting fun stuff, and then using 'Edgerank' on self-
promotional posts.
-The Edgerank of People (Profiles) is generally higher than the Edgerank of Pages
(Businesses). True or false? - -False, there is no difference
-By being a local business, you can enable the Review Tab on Facebook. In addition to
allowing user reviews, what does this enable? - -User 'Check In's' on Mobile Phones.
-If you are a startup competing against an established company, what is one of the most
wonderful features of Facebook advertising? - -You can directly advertise to people who
"like" the competitor's Page.
-On any post to Facebook, you can see "likes" and "comments" by users. What do "shares"
tell you? - -That, the more people like, comment, and share a post, the more interactive
("successful") that post is.
-In 2018, Facebook overhauled its algorithm to boost "meaningful social interactions". T or
F? - -True
-Which of the following was not a reason why Facebook chose to change the algorithm? - -
The algorithm change was designed to pull more users from Instagram, thus growing the
size of Facebook.
-After the algorithm change, internal accusations began that the intended effect (people
interacting more with friends and family) wasn't working, What was happening instead? - -
Publishers and political parties were reorienting their posts toward outrage and
sensationalism
, -Which of the following was NOT a side effect of the algorithm change? - -The algorithm
change made business pages virtually obsolete.
-Which Facebook feature accounts for the most time spent on the platform by the average
user? - -The News Feed.
-True or False, the correct formula that Facebook used to measure how meaningful an
interaction was after the algorithm change was: a "like" was worth one point; a reaction,
reshare (without text) or reply to an invite was worth five points; and a significant
comment, message, reshare or RSVP, was worth 30 points. - -True
-Which of the following is NOT one of the few positive effects the algorithm change had? - -
There were no positive effects.
-In early summer of 2018, Facebook data scientists repeatedly surveyed users and found
that many felt the quality of their feeds had increased. T or F? - -False. Facebook data
scientists repeatedly surveyed users and found that many felt the quality of their feeds had
decreased.
-If facebook's personality is friends, family, fun, photos, and fake, whats a good way to
describe the tone and culture of LinkedIn? - -a business networking party, PLUS business
learning opportunities
-a relative stranger on LinkedIn can reach out to you by asking for a connection request.
Linked is actually "more" open to stranger marketing than Facebook is. True or False? - -
True
-The "professional headline" on linked in should be optimized in what way, assuming you
are NOT looking for a job? - -You should emphasize what YOU can do for YOUR
POTENTIAL CUSTOMERS
-What is a good way to get recommendations for your personal profile on LinkedIn? - -
Preemptively recommend people with whom you have worked, then perhaps ask for a
reciprocal recommendation
-What you can "see" for a 1st level contact on LinkedIn that is unique to what level? - -
their email address
-What is a good strategy to implement to encourage your employees to grow their
LinkedIn first-level connections? - -Follow up from a "real world" event with a "request to
connect"
-What's a "secret strategy" to use LinkedIn Groups for marketing purposes? - -Join groups
that are relevant to your customers and be respectful as well as useful
