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Marketing Management 4th EditionMark Johnston Greg Marshall
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TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. qy
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AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management Defined qy qy
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
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AACSB : Analytical Thinking Accessi
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Understand
Difficulty : 2 Medium qy qy qy
Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management Defined qy qy
Gradable : automatic qy qy
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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, 3) The American Marketing Association defines marketing as “the activity, set of institution
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s, and processes for creating, communicating, delivering, and exchanging offerings that
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have value for customers, clients, partners, and society at large.”
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3) qy
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Question Details qy
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Topic : Marketing and Marketing Management Define
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d Bloom's : Remember
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Difficulty : 1 Easy qy qy qy
Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
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se has only two business functions: marketing and innovation.
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AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation Bloom's :
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Remember
Difficulty : 1 Easy qy qy qy
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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Accessibility : Keyboard Navigation Bl
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Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic qy qy
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 qy 4
qy 1
,Version 1
qy 2
,TEST BANK FOR qy qy
Marketing Management 4th EditionMark Johnston Greg Marshall
qy qy qy qy qy qy
Chapter 1 qy
Student name: qy
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
qy qy qy qy qy qy qy qy qy qy qy qy qy qy qy
1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. qy
1) qy
⊚ q y true
⊚ q y false
Question Details qy
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management Defined qy qy
Bloom's : Remember Diff
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
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AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation Bloom's :
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Understand
Difficulty : 2 Medium qy qy qy
Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
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Marketing Management Defined qy qy
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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, 3) The American Marketing Association defines marketing as “the activity, set of institution
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s, and processes for creating, communicating, delivering, and exchanging offerings that
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have value for customers, clients, partners, and society at large.”
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3) qy
⊚ q y true
⊚ q y false
Question Details qy
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
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Topic : Marketing and Marketing Management Define
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d Bloom's : Remember
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Difficulty : 1 Easy qy qy qy
Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
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se has only two business functions: marketing and innovation.
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4) qy
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⊚ q y false
Question Details qy
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation Bloom's :
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Remember
Difficulty : 1 Easy qy qy qy
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) qy
⊚ true q y
⊚ false q y
Question Details qy
Accessibility : Keyboard Navigation Bl
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oom's : Understand
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Difficulty : 2 Medium qy qy qy
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic qy qy
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 qy 4
