TEX2601 Assignment 6 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED

TEX2601 Assignment 6 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... QUESTION 1 (10) Are the following statements TRUE or FALSE? Write down only the number of the question, and the correct answer, e.g.: 1.3 [b] False. All statements are based on the content of Lesson 1. Remember to read slowly. Downloaded by Chandrey De Villiers () lOMoARcPSD| 2 1.1 The inverted pyramid framework is primarily used for opinion articles rather than hard news reports. (1) [a] True [b] False 1.2 Hard news is characterized by its timeliness, importance, and consequential nature. (1) [a] True [b] False 1.3 Soft news focuses on immediate reporting of events and avoids topics related to entertainment or lifestyle. (1) [a] True [b] False 1.4 Newsworthiness can include factors such as timeliness, prominence, and conflict. (1) [a] True [b] False 1.5 The lead in the inverted pyramid framework is also known as a summary lead because it answers the most common "wh-" questions. (1) [a] True [b] False 1.6 In hard news reporting, it is recommended to use emotive language to make the story more engaging. (1) [a] True [b] False 1.7 The documenting paragraphs in a news report contain less important information and provide additional details, background, or quotes. (1) [a] True [b] False 1.8 The inverted pyramid framework arranges the information from the least important at the top to the most critical at the bottom. (1) [a] True [b] False 1.9 The tone of hard news stories is factual, while soft news stories often incorporate a more conversational style. (1) [a] True [b] False Downloaded by Chandrey De Villiers () lOMoARcPSD| 3 1.10 Objectivity in news reporting requires journalists to avoid using personal opinions or emotive language in hard news articles. (1) [a] True [b] False QUESTION 2 (5) Choose the type of news release from Column B that matches the scenario presented in Column A. Write down only the number from Column A and the matching letter from Column B, e.g.: 2.1 C. The content of this question is based on Lesson 1. Remember to read slowly. (5) Column A Column B 2.1 A retail chain publishes its quarterly financial results, reporting a 15% increase in revenue due to the successful rollout of a new loyalty program. This press release includes key figures, insights into the company's growth strategy, and comments from the CEO on the positive trends. a. Public interest tie-in release 2.2 A government official delivers a keynote speech at a national conference on renewable energy. This press release summarizes the key points of the speech, such as new policies, targets for reducing carbon emissions, and funding for green initiatives, alongside quotes from the government official. b. Event release 2.3 A technology company unveils a new smartphone model with enhanced camera features, faster processing power, and an eco-friendly design. This press release focuses on the product's unique selling points, pricing, and availability, along with an invitation to a launch event or website for more details. c. Product release 2.4 A university announces its annual Open Day for prospective students and their families. This press release highlights the event's date, location, and schedule of activities, such as campus tours, career guidance workshops, and application support services. It emphasizes the opportunity to meet faculty members and explore study programs. d. Bad-news release Downloaded by Chandrey De Villiers () lOMoARcPSD| 4 2.5 A health organization launches a campaign for World Heart Day, linking the importance of cardiovascular health to current trends in sedentary lifestyles. This press release highlights free screenings at community centres, tips for healthier living, and partnerships with local gyms offering discounts. e. Personnel release f. Financial release g. Speech release h. Comment release i. Crisis release QUESTION 3 (10) Read the following advertising slogans and determine which one of Lewis' motivators is depicted by each slogan. Write down only the number of the question and the appropriate motivator. See Table 4.1 in Lesson 4 for more on Lewis' motivators. Remember to read slowly. (10) 3.1 Product: Designer handbag. Slogan: A masterpiece, just like you – limited edition, limited availability. (2) 3.2 Product: Exclusive life coaching service. Slogan: Success isn’t given – it’s earned. Let’s take you to the next level. (2) 3.3 Product: Blood donation drive Slogan: One pint can save three lives – when last did you donate? (2) 3.4 Product: Streaming service Slogan: Pay for one, share with three – unlimited entertainment for less! (2) 3.5 Product: Antivirus software Slogan: One click could cost you everything – stay protected online. (2) QUESTION 4 (25) Read through the article below before answering the questions that follow. You should consult Lessons 1 and 2 for the relevant theory before attempting to answer the questions. Remember to read slowly. (25) Downloaded by Chandrey De Villiers () lOMoARcPSD| 5 Obesity among high school learners on the rise By Jason Lapele Obesity among South African high school learners is currently increasing at an alarming rate, posing serious health risks, and long-term consequences for society. A recent study by the Department of Health found that 27.34% of high school learners in urban areas are overweight or obese, a significant increase from previous years. Health experts warn that this trend contributes to rising cases of diabetes, heart disease, and other lifestyle-related illnesses. Poor diet, lack of physical activity, and increased screen time are identified as key factors. "We are seeing more young people with health conditions that were once considered adult diseases," said Dr. Sibusiso Mthembu, a public health specialist. The economic impact of obesity is also a concern. Medical expenses related to obesity-related illnesses are expected to place a heavier burden on the healthcare system. Additionally, reduced productivity due to health complications could affect the workforce in the future. Schools and government officials are being urged to implement stricter regulations on junk food sales, encourage healthier meals, and promote exercise. Without immediate intervention, experts predict the crisis will continue to worsen, affecting both individual well-being and the broader economy. 4.1 Does the article above contain hard news, of soft news? (1) 4.2 Identify the structure, or writing framework, of the article above? (2) 4.3 Identify the type of lead used in the article above? (2) 4.4 List the questions that this type of lead typically answers. (5) 4.5 Looking at the article above, what answers are given to the questions mentioned in your answer to Question 4.4 above? (5) 4.6 Discuss the use of numbers in news articles. Illustrate your answer with an example from the text above. (5) 4.7 Discuss the use of attribution in the article. Illustrate your answer with examples from the text. (5) QUESTION 5 (30) Write a direct sales letter You are the owner of FitKidz, a functional fitness gym for children between the ages of 5 and 18. Write a direct sales letter to parents, advertising FitKidz as an option for an after-school activity for children between the ages of 5 and 18. Your sales letter should indicate what FitKids offer – are there group classes with coaches, or personal training programmes for children? What are the costs? Are there family discounts, or special offers, and how many times a week should the children attend FitKidz? You also need to Downloaded by Chandrey De Villiers () lOMoARcPSD| 6 state why a training programme for children is beneficial to their health. Parents should of course also know how to contact FitKidz. Make use of the AIDCA formula. Your letter should include all five of the following elements: attention, interest, desire, credibility and action. In the left-hand margin of your sales letter you should indicate where each of these elements appear. Study Lesson 4 for more information on the direct sales letter before you start writing. You will also find a few examples of direct sales letters in Lesson 4. You are not allowed to make use of AI. Write the letter in your own words. Pay close attention to the format and structure of your sales letter. Let the assessment criteria here below guide you.