MIS 301 EXAM 3 QUESTIONS AND ANSWERS
/. A(n) _____ is a fake online persona created to promote a particular point of view,
often in praise of a firm, product, or individual.
troll
avatar
sock puppet
poltergeist
gadfly - Answer-✅sock puppet
/.A(n) social network is an online community that allows users to establish a personal
profile and communicate with others.
True
False - Answer-✅True
/._____ are links in a blog post that refer readers back to cited sources.
Blogospheres
Trackbacks
Virtual world
Blog rolls
Folksonomies - Answer-✅Trackbacks
/.Corporations will want to be cautious about what is posted to wikis since wikis can be
accessed by anyone.
True
False - Answer-✅False
/.Crowdsourcing can be considered a type of peer-production.
True
False - Answer-✅True
/.Ads with social context attempt to take advantage of the concept of social proof -
detracting legitimacy from a product through its association with your friends.
True
False - Answer-✅False
,/.Firms that grow quickly may seem less risky/more likely to succeed; therefore fast
growth may help an entrepreneur extract better ownership terms from potential
investors.
False
True - Answer-✅True
/.For years, which of the following is the only major media category that has seen an
increase in spending?
radio jingles
telemarketing
television ads
online advertising
print media - Answer-✅online advertising
/.In terms of generating ad revenue on a CPM basis, information and news-oriented
sites do much better than social networking sites.
False
True - Answer-✅True
/._____ is considered to be the most persuasive and valuable method of promoting
products and services.
Swiping
Vertical integration
Online advertising
Word of mouth
Search marketing - Answer-✅Word of mouth
/.One of Facebook's key resources for competitive advantage is:
high switching costs
open source software
low venture capital investment
network internalities
technology - Answer-✅high switching costs
/.Application programming interfaces refer to programming hooks, or guidelines,
published by firms that tell other programs how to get a service to perform a task such
as sending or receiving data.
True
False - Answer-✅True
, /.Which of the following statements holds true for the term "HTML"?
It refers to the broadband service provided via light-transmitting fiber-optic cables.
It refers to the language used to create and format Web pages.
It refers to a system that connects end users to the Internet.
It refers to high-speed data lines provided by many firms all across the world that
interconnect and collectively form the core of the Internet.
It refers to a situation when separate ISPs link their networks to swap traffic on the
Internet. - Answer-✅It refers to the language used to create and format Web pages.
/.Servers or organizations do not need to be housed within a country in order to use a
country code as part of their domain name.
True
False - Answer-✅True
/.The address one types into a Web browser is also known as a:
uniform resource link.
uniform resource locator.
unique resource locator.
universal redirection locator.
universal redirection link. - Answer-✅uniform resource locator.
/.A technique known as NAT uses a gateway that allows multiple devices to share a
single IP address. This can be useful in organizations that have a limited number of
conventional IP addresses.
True
False - Answer-✅True
/.One of the functions of the IP is to:
check for damaged or corrupt message packets and request for replacements, if
needed.
route message packets to the final destination.
label message packets with source and destination addresses.
rearrange message packets in the same sequence as they were sent.
/. A(n) _____ is a fake online persona created to promote a particular point of view,
often in praise of a firm, product, or individual.
troll
avatar
sock puppet
poltergeist
gadfly - Answer-✅sock puppet
/.A(n) social network is an online community that allows users to establish a personal
profile and communicate with others.
True
False - Answer-✅True
/._____ are links in a blog post that refer readers back to cited sources.
Blogospheres
Trackbacks
Virtual world
Blog rolls
Folksonomies - Answer-✅Trackbacks
/.Corporations will want to be cautious about what is posted to wikis since wikis can be
accessed by anyone.
True
False - Answer-✅False
/.Crowdsourcing can be considered a type of peer-production.
True
False - Answer-✅True
/.Ads with social context attempt to take advantage of the concept of social proof -
detracting legitimacy from a product through its association with your friends.
True
False - Answer-✅False
,/.Firms that grow quickly may seem less risky/more likely to succeed; therefore fast
growth may help an entrepreneur extract better ownership terms from potential
investors.
False
True - Answer-✅True
/.For years, which of the following is the only major media category that has seen an
increase in spending?
radio jingles
telemarketing
television ads
online advertising
print media - Answer-✅online advertising
/.In terms of generating ad revenue on a CPM basis, information and news-oriented
sites do much better than social networking sites.
False
True - Answer-✅True
/._____ is considered to be the most persuasive and valuable method of promoting
products and services.
Swiping
Vertical integration
Online advertising
Word of mouth
Search marketing - Answer-✅Word of mouth
/.One of Facebook's key resources for competitive advantage is:
high switching costs
open source software
low venture capital investment
network internalities
technology - Answer-✅high switching costs
/.Application programming interfaces refer to programming hooks, or guidelines,
published by firms that tell other programs how to get a service to perform a task such
as sending or receiving data.
True
False - Answer-✅True
, /.Which of the following statements holds true for the term "HTML"?
It refers to the broadband service provided via light-transmitting fiber-optic cables.
It refers to the language used to create and format Web pages.
It refers to a system that connects end users to the Internet.
It refers to high-speed data lines provided by many firms all across the world that
interconnect and collectively form the core of the Internet.
It refers to a situation when separate ISPs link their networks to swap traffic on the
Internet. - Answer-✅It refers to the language used to create and format Web pages.
/.Servers or organizations do not need to be housed within a country in order to use a
country code as part of their domain name.
True
False - Answer-✅True
/.The address one types into a Web browser is also known as a:
uniform resource link.
uniform resource locator.
unique resource locator.
universal redirection locator.
universal redirection link. - Answer-✅uniform resource locator.
/.A technique known as NAT uses a gateway that allows multiple devices to share a
single IP address. This can be useful in organizations that have a limited number of
conventional IP addresses.
True
False - Answer-✅True
/.One of the functions of the IP is to:
check for damaged or corrupt message packets and request for replacements, if
needed.
route message packets to the final destination.
label message packets with source and destination addresses.
rearrange message packets in the same sequence as they were sent.
