The process of exchange of ideas, views, facts, feelings, etc., between two or more
persons in order to reach a common understanding is known as Communication.
“Communication is the sum of all things, a person does when he wants to create an
understanding in the minds of another. It involves a systematic and continuous process of
telling, listening and understanding” – Louis Allen
Features of Communication:
Communication is a social process as two or more people are involved in it and they
exchange ideas, information and knowledge.
Communication is a pervasive function. Communication is required in all functions of
management. It is required in planning for the communication of
information. Organising requires communication to transfer information about tasks,
authority and responsibility. Selection, training, appraisal, etc., require the interchange
of facts and ideas with the employees. Thus, communication is a universal element in
the management process.
Communication is a continuous process. Organisations cannot exist without
communication. It is like the circulation of blood in organisations, as they need to
exchange ideas, facts, information, etc.
The main aim of communication is to create understanding between sender and
receiver.
Communication is a two-way process as the sender sends the information and the
receiver receives it. The receiver understands the information and gives feedback.
Process of Communication:
The process of communication involves the following steps:
1. Sender
The person who conveys his thoughts, message or ideas to the receiver is known as the
sender. He is at the starting point of the communication system and represents the source
of communication. E.g., In a classroom, a teacher is a sender.
2. Message
The subject matter of communication is termed as messages. It includes ideas, feelings,
suggestions, order, etc., which a sender wants to convey to the receiver.
3. Encoding
, The process of converting messages into communication symbols, which may be
understood by the receiver. It includes words, pictures, gestures, symbols, etc. Encoding
translates the internal thought of the sender into a language which can be understandable.
4. Media
The path, channel or medium through which encoded message is transmitted to the
receiver is known as media. It is the carrier of the message. It can be in written form, face
to face, through telephone, letter, internet, etc.
5. Decoding
The process of translating the encoded message into an effective language, which can be
understood by the receiver is known as decoding. In this, the encoded symbols of the
sender are converted.
6. Receiver
The person who receives the message of the sender is known as the receiver. E.g.,
Students are receivers in the classroom.
7. Feedback
In order to complete the process of communication, feedback is essential. The process of
reversal of communication in which the receiver expresses his reaction to the sender of
the message is known as feedback. Feedback ensures that the receiver has received and
understood the message.
8. Noise
Any construction or hindrance which hampers the communication process is known as
noise. The hindrance may be caused to the sender, message or receiver. It acts as a barrier
to effective communication and because of this message is interpreted differently by the
receiver. Disturbance in the telephone line, inattentive receiver, faulty decoding, poor
internet connection, improper gestures and postures, etc., are some examples of noise.
What are the 7 Cs of communication?
The 7Cs of communication is a framework that provides a helpful checklist for effective
communication in the entire process of human interaction. The 7 Cs of communication
mentioned are very comprehensive. Effective communication is a fundamental skill that
underpins success in both personal and professional life. The 7Cs of communication provide
a framework for ensuring that your messages are clear, concise, concrete, correct, courteous,
complete, and considerate. By adhering to these principles, you can enhance your ability to
connect with others, convey your ideas effectively, and build stronger relationships.
The 7 Cs of Communication
1. Completeness
A complete message includes all the necessary information to avoid confusion and ensure the
recipient fully understands the intended meaning. Incomplete messages can lead to
misunderstandings, delays, and even errors. A complete message leaves no room for doubt or
interpretation. It ensures that the recipient has all the information they need to take action or
make a decision.
Good Example: “Please submit your expense reports by the end of the month to the finance
department. Please include copies of all receipts and a detailed breakdown of expenses.”
Bad Example: “Submit your expense reports ASAP.”