TLMT 313 Quiz 5 | Score 100/100 | American Military University

Question 1 points

Firms can safeguard customer information by doing which of the following?:

Question options:


Allow customers to opt-in and out of mailing lists


Allow customers to access their accounts online to view information collected about themselves


Both A & B


None of these

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Chapters 4 and 12

Question 2 points

Which of the following are required elements of an effective CRM initiative?

Question options:


Sending out promotional materials via e-mails and traditional mail to a large random group of a potenti


Segmenting customers


Preserving a traditional sales force that communicates with the supply-chain via a traditional paper doc


Preserving a traditional sales force that communicates with the supply-chain via a traditional paper doc

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, Chapters 4 and 10

Question 3 points

The application of ethical principles to business situations can be referred to as:

Question options:


Business ethics


Social responsibility


Ethical Sourcing


Strategic Sourcing

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Chapters 4 and 10

Question 4 points

Promoting diversity by intentionally buying from small firms or ethnic minority businesses. This

is an example of:

Question options:


Supply base rationalization


Ethical sourcing


Sustainable sourcing