BMKT-325 FINAL REVIEW QUESTIONS
AND ANSWERS
Running a successful business requires paying attention to day-to-day activities. Some of the
most important are creating value for customers by offering goods or services that meet
consumers' needs, setting prices, and managing distribution and promotional strategies. These
activities are all a part of
a. marketing research
b. marketing
c. accounting
d. Production
e. human resources - ANSWER-B. Marketing
People might buy organic foods because they want to improve their diets, or support local
businesses, or contribute to greater soil health, or impress their neighbors, or 100 other
reasons. These internal forces geared toward satisfying people's needs are called...
a. Perceptions
b. Motives
c. Attitudes
d. Roles
e. Lifestyles - ANSWER-B. Motives
You've been hired at a new retail job, and a senior employee is showing you around. The
employee code of conduct says employees should greet all customers as they enter the store,
but your trainer says, "The handbook says to do say hi to everyone, but nobody really does it."
What should you do?
A. Follow your trainer's advice
B. Follow the code of conduct
C. File a report with your trainer's manager
, D. File a report with the Better Business Bureau
E. None of these answers is correct - ANSWER-B. Follow the code of conduct
Marcela comes to Bozeman for a fall camping trip, but realizes that she needs warmer clothes
(because it is wicked cold). Luckily, the Crazy Days sale is happening downtown, so she's able to
pick up some cozy base layers pretty cheap. What type of influence has led to this unplanned
shopping?
A. Psychological
B. Situational
C. Emotional
D. Arctic
E. Cultural - ANSWER-B. Situational
Which of the following is the SMART-est goal for Habitat for Humanity?
a. In 2025, Habitat's construction teams will build two houses per month on average in
Bozeman, Montana (24 houses total).
b. Seeking to put God's love into action, Habitat for Humanity brings people together to build
homes,communities and hope
c. Habitat is building a world where everyone has a decent place to live.
d. Habitat will work diligently to ensure that nobody in Bozeman is homeless
e. Habitat's capital campaign will raise $1,000,000 in order to fund home-building activity. -
ANSWER-A. In 2025, Habitat's construction teams will build two houses per month on average
in Bozeman, Montana (24 houses total).
When it first started, Netflix was a website where customers could create wishlists (i.e.,
"queues") and have DVDs delivered through the mail. About 10 years ago, Netflix transitioned to
primarily streaming movies and TV shows. What marketing mix element did Netflix change?
a. mission statement
b. delivery tactics
c. distribution
d. core competency
e. marketing plan - ANSWER-C. Distribution
AND ANSWERS
Running a successful business requires paying attention to day-to-day activities. Some of the
most important are creating value for customers by offering goods or services that meet
consumers' needs, setting prices, and managing distribution and promotional strategies. These
activities are all a part of
a. marketing research
b. marketing
c. accounting
d. Production
e. human resources - ANSWER-B. Marketing
People might buy organic foods because they want to improve their diets, or support local
businesses, or contribute to greater soil health, or impress their neighbors, or 100 other
reasons. These internal forces geared toward satisfying people's needs are called...
a. Perceptions
b. Motives
c. Attitudes
d. Roles
e. Lifestyles - ANSWER-B. Motives
You've been hired at a new retail job, and a senior employee is showing you around. The
employee code of conduct says employees should greet all customers as they enter the store,
but your trainer says, "The handbook says to do say hi to everyone, but nobody really does it."
What should you do?
A. Follow your trainer's advice
B. Follow the code of conduct
C. File a report with your trainer's manager
, D. File a report with the Better Business Bureau
E. None of these answers is correct - ANSWER-B. Follow the code of conduct
Marcela comes to Bozeman for a fall camping trip, but realizes that she needs warmer clothes
(because it is wicked cold). Luckily, the Crazy Days sale is happening downtown, so she's able to
pick up some cozy base layers pretty cheap. What type of influence has led to this unplanned
shopping?
A. Psychological
B. Situational
C. Emotional
D. Arctic
E. Cultural - ANSWER-B. Situational
Which of the following is the SMART-est goal for Habitat for Humanity?
a. In 2025, Habitat's construction teams will build two houses per month on average in
Bozeman, Montana (24 houses total).
b. Seeking to put God's love into action, Habitat for Humanity brings people together to build
homes,communities and hope
c. Habitat is building a world where everyone has a decent place to live.
d. Habitat will work diligently to ensure that nobody in Bozeman is homeless
e. Habitat's capital campaign will raise $1,000,000 in order to fund home-building activity. -
ANSWER-A. In 2025, Habitat's construction teams will build two houses per month on average
in Bozeman, Montana (24 houses total).
When it first started, Netflix was a website where customers could create wishlists (i.e.,
"queues") and have DVDs delivered through the mail. About 10 years ago, Netflix transitioned to
primarily streaming movies and TV shows. What marketing mix element did Netflix change?
a. mission statement
b. delivery tactics
c. distribution
d. core competency
e. marketing plan - ANSWER-C. Distribution
