When was Starbucks founded, 1971, Storefront in Pike Place Market
and by who? Zev Siegl, Jerry Baldwin, & Gordon Bowker
Starbucks Coffee Academy 100
The name was inspired by Moby Dick, which evoked the
Where did Starbucks get its
seafaring tradition of early coffee traders
name?
The Siren is symbolic of coffee being shipped across seas,
Why is the Starbucks logo a
with the tantalizing aroma and taste of Starbucks coffee
siren?
alluring customers like sailors to the sea.
Starbucks originally offered exclusively whole bean coffee.
What did the first Starbucks offer?
Starbucks did not initially brew by the cup
1982- Marketing Manager
Schultz offered the "third place" approach, modeled after
Italian coffee shops to promote conversation and
How did Howard Schultz fix
community.
Starbucks?
In 1984, created the first Italian style espresso bar,
introducting the cafe latte to America.
Pike Place Market First Starbucks store
What kind of coffee bean does 100% Arabica
Starbucks use?
Coffee beans are the seeds of the fruit (coffee cherries) produced by
Coffee Trees the tree.
Each tree grows 5/6lbs of cherries per year
Falls between the Tropic of Cancer and Capricorn
Three main growing
The Coffee Belt regions: Latin
America
Africa
, Starbucks Coffee Academy 100
Coffee and Farmer Equity (C.A.F.E.)
What is the C.A.F.E approach?
One of the coffee Industries first set of sustainability
standards, verified by third party experts.
Lightly roasted coffee that's soft, mellow and flavorful. Easy-
Blonde Roast
drinking with a light body.
Medium Roast Medium-roasted coffees are balanced with smooth and rich flavors.
Dark Roast Dark-roasted coffees feature a fuller body and robust, bold flavors.
Highlight the distinct flavors of the countries where they
Single origin coffee
were grown. Tend to have "pointed" flavors.
When did Starbucks begin 1971
blending coffees?
Caffe Verona Created for a restaurant looking for a coffee to pair with rich chocolate
cake.
Inspired by the flavors of the holiday season, such as
Christmas Blend
cinnamon, nutmeg, ginger, and orange.
a smooth balanced brew from a specialty roast of blended
Pike Place Roast
coffees, created in parnership with our customers.
Core
Coffee
Created in
1998
Medium
Roast
Latin
American
and by who? Zev Siegl, Jerry Baldwin, & Gordon Bowker
Starbucks Coffee Academy 100
The name was inspired by Moby Dick, which evoked the
Where did Starbucks get its
seafaring tradition of early coffee traders
name?
The Siren is symbolic of coffee being shipped across seas,
Why is the Starbucks logo a
with the tantalizing aroma and taste of Starbucks coffee
siren?
alluring customers like sailors to the sea.
Starbucks originally offered exclusively whole bean coffee.
What did the first Starbucks offer?
Starbucks did not initially brew by the cup
1982- Marketing Manager
Schultz offered the "third place" approach, modeled after
Italian coffee shops to promote conversation and
How did Howard Schultz fix
community.
Starbucks?
In 1984, created the first Italian style espresso bar,
introducting the cafe latte to America.
Pike Place Market First Starbucks store
What kind of coffee bean does 100% Arabica
Starbucks use?
Coffee beans are the seeds of the fruit (coffee cherries) produced by
Coffee Trees the tree.
Each tree grows 5/6lbs of cherries per year
Falls between the Tropic of Cancer and Capricorn
Three main growing
The Coffee Belt regions: Latin
America
Africa
, Starbucks Coffee Academy 100
Coffee and Farmer Equity (C.A.F.E.)
What is the C.A.F.E approach?
One of the coffee Industries first set of sustainability
standards, verified by third party experts.
Lightly roasted coffee that's soft, mellow and flavorful. Easy-
Blonde Roast
drinking with a light body.
Medium Roast Medium-roasted coffees are balanced with smooth and rich flavors.
Dark Roast Dark-roasted coffees feature a fuller body and robust, bold flavors.
Highlight the distinct flavors of the countries where they
Single origin coffee
were grown. Tend to have "pointed" flavors.
When did Starbucks begin 1971
blending coffees?
Caffe Verona Created for a restaurant looking for a coffee to pair with rich chocolate
cake.
Inspired by the flavors of the holiday season, such as
Christmas Blend
cinnamon, nutmeg, ginger, and orange.
a smooth balanced brew from a specialty roast of blended
Pike Place Roast
coffees, created in parnership with our customers.
Core
Coffee
Created in
1998
Medium
Roast
Latin
American
