UGA MARK 3000 TEST 1 - McManus
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1. marketing an organizational function and a set of processes for creating, capturing, commu-
nicating, and delivering value to customers and for managing customer relation-
ships in ways that benefit the organization and its stakeholders
2. What is the goal anticipating and determining the needs/wants of consumers and satisfying those
of marketing? needs through the 4Ps to create long term exchanges of value
3. marketing plan a written doc composed of an analysis of the current marketing situation, oppor-
tunities and threats for the firm, marketing objectives and strategy specified in
terms of the four P's, action programs, and projected or pro forma income (and
other financial) statements
4. exchange the trade of things of value between the buyer and the seller so that each is better
off as a result
5. marketing mix (4 Product, Price, Place, and Promotion
P's) -the controllable set of activities that a firm uses to respond to the wants of its
target market
6. marketing mix (4 creating value
P's): product
created through a variety of offerings, including goods, services, and ideas, to
satisfy customer needs.
7. marketing mix (4 capturing value
P's): price
made up of everything a buyer gives up (money, time, energy) in exchange for
the product.
must be amount customer willing to pay and which gives a profit
8. marketing mix (4 delivering the value proposition
P's): place
all activities needed to get the product to the right customer when the customer
, UGA MARK 3000 TEST 1 - McManus
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wants it
supply chain management
9. marketing mix (4 communicating value;
P's): promotion
communication that informs, persuades, and reminds potential buyers about a
product or service
10. ideas intellectual concepts- thoughts, opinions, and philosophies
11. supply chain the set of approaches and techniques that firms employ to efficiently and effective-
management ly integrate their suppliers, manufacturers, warehouses, stores, and other firms
involved in the transacting into a seamless value chain in which merchandise is
produced and distributed in the right quantities, to the right locations, and at the
right time while minimizing system wide costs and satisfying the service levels
required by customers.
12. business-to-con- process in which businesses sell to consumers
sumer
marketing (B2C)
13. business-to-busi- process of buying and selling goods or services to be used in the production
ness marketing of other goods and services, for consumption by the buying organization, or for
(B2B) resale by wholesalers and retailers
14. consumer-to-con- process in which consumers sell to other consumers
sumer
marketing (C2C)
15. value reflects the relationship of benefits to costs, or what the consumer gets for what
he or she gives
it is created through the marketing mix (4 Ps)
, UGA MARK 3000 TEST 1 - McManus
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16. value cocreation customers act as collaborators with a manufacturer or retailer to create the
product or service
17. Corporate Orien- What does the firm do best?
tation: Produc- Focus on internal capability and technology
tion
18. Corporate Orien- How can we sell more of what we have?
tation: Sales Focus on sales techniques
19. Corporate Ori- What does the customer want?
entation - Val- Satisfy consumer needs/wants while meeting organizational objective
ue-based Mar-
keting
20. societal market- focus on enhancing benefits to society- how do i meet customers needs and
ing orientation benefit society?
21. the marketing make what you can sell rather than selling what you can make
concept
22. production ori- "a good product will sell itself"
ented era prior to 1920's
23. sales oriented 1920-1950- consumers buy less and make mores themselves- great depression
era WWII
24. marketing ori- after WWII- consumers became king and had choices- producers are now think-
ented era ing about consumer wants
25. value based mar- firms realized they have to deliver more value than their competition
keting era
26.
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1. marketing an organizational function and a set of processes for creating, capturing, commu-
nicating, and delivering value to customers and for managing customer relation-
ships in ways that benefit the organization and its stakeholders
2. What is the goal anticipating and determining the needs/wants of consumers and satisfying those
of marketing? needs through the 4Ps to create long term exchanges of value
3. marketing plan a written doc composed of an analysis of the current marketing situation, oppor-
tunities and threats for the firm, marketing objectives and strategy specified in
terms of the four P's, action programs, and projected or pro forma income (and
other financial) statements
4. exchange the trade of things of value between the buyer and the seller so that each is better
off as a result
5. marketing mix (4 Product, Price, Place, and Promotion
P's) -the controllable set of activities that a firm uses to respond to the wants of its
target market
6. marketing mix (4 creating value
P's): product
created through a variety of offerings, including goods, services, and ideas, to
satisfy customer needs.
7. marketing mix (4 capturing value
P's): price
made up of everything a buyer gives up (money, time, energy) in exchange for
the product.
must be amount customer willing to pay and which gives a profit
8. marketing mix (4 delivering the value proposition
P's): place
all activities needed to get the product to the right customer when the customer
, UGA MARK 3000 TEST 1 - McManus
Study online at https://quizlet.com/_8pb1d8
wants it
supply chain management
9. marketing mix (4 communicating value;
P's): promotion
communication that informs, persuades, and reminds potential buyers about a
product or service
10. ideas intellectual concepts- thoughts, opinions, and philosophies
11. supply chain the set of approaches and techniques that firms employ to efficiently and effective-
management ly integrate their suppliers, manufacturers, warehouses, stores, and other firms
involved in the transacting into a seamless value chain in which merchandise is
produced and distributed in the right quantities, to the right locations, and at the
right time while minimizing system wide costs and satisfying the service levels
required by customers.
12. business-to-con- process in which businesses sell to consumers
sumer
marketing (B2C)
13. business-to-busi- process of buying and selling goods or services to be used in the production
ness marketing of other goods and services, for consumption by the buying organization, or for
(B2B) resale by wholesalers and retailers
14. consumer-to-con- process in which consumers sell to other consumers
sumer
marketing (C2C)
15. value reflects the relationship of benefits to costs, or what the consumer gets for what
he or she gives
it is created through the marketing mix (4 Ps)
, UGA MARK 3000 TEST 1 - McManus
Study online at https://quizlet.com/_8pb1d8
16. value cocreation customers act as collaborators with a manufacturer or retailer to create the
product or service
17. Corporate Orien- What does the firm do best?
tation: Produc- Focus on internal capability and technology
tion
18. Corporate Orien- How can we sell more of what we have?
tation: Sales Focus on sales techniques
19. Corporate Ori- What does the customer want?
entation - Val- Satisfy consumer needs/wants while meeting organizational objective
ue-based Mar-
keting
20. societal market- focus on enhancing benefits to society- how do i meet customers needs and
ing orientation benefit society?
21. the marketing make what you can sell rather than selling what you can make
concept
22. production ori- "a good product will sell itself"
ented era prior to 1920's
23. sales oriented 1920-1950- consumers buy less and make mores themselves- great depression
era WWII
24. marketing ori- after WWII- consumers became king and had choices- producers are now think-
ented era ing about consumer wants
25. value based mar- firms realized they have to deliver more value than their competition
keting era
26.
