Marketing 3000 Exam 1 - Joel Poor
Study online at https://quizlet.com/_bpydc
1. What is marketing? the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services in
exchanges that satisfy individual and organizational objectives.
2. What is the scope of mar- To make $$
keting/to what situations can
marketing be applied?
3. What is marketings first task? Discover customer needs
4. What is marketings second Satisfying customer needs
task?
5. What is the marketing Product, Prices, Promotion, Place
mix/What are the four P's?
6. What are some benefit cate- Functional, Social, Personal, Experiential
gories?
7. What is a functional bene- can get something done with it, is a useful tool, ex: hammer,
fit and give an example of a gas, car, toothbrush, house. For Marketing 3000 the functional
product that has functional benefit is the course credit you will receive, and the knowledge
benefit? about marketing you will obtain
8. What is a social benefit and connects you to others or helps you be more acceptable in oth-
give an example of a product ers eyes, ex: cell phone, facebook, bars, twitter, greeting cards,
that has social benefit? skype, colone, in Marketing 3000 the social benefit is that you
could meet new friends in the class
9. What is an experiential bene- it's about being there and in the moment, ex: football game, con-
fit and what is an example of cert, golden girls, mascots, souveneirs, food, traveling, amuse-
a product that had experien- ment parks, movies
tial benefits?
, Marketing 3000 Exam 1 - Joel Poor
Study online at https://quizlet.com/_bpydc
10. What is a personal benefit helps with self-esteem, feel better as a person, ex: exercise,
and what is an example of mirror, make up, showers, massages, shopping, in marketing
a product that has personal 3000 the personal benefit is you feel good about learning or
benefits? doing well
11. What are some examples of Monetary, Temporal, Psychologicaal, Behavioral
types of costs?
12. What is a monetary cost? what you pay, example: tuition
13. What is a temporal cost? the time spent where you could be doing something else, ex:
time spent in class, studying
14. What is a psychological cost? the psychological toll it has on you as a person, ex: stress from
class, studying
15. What is a behavioral cost? the toll it has on you physically, ex: energy walking to class,
getting sick from class products that have behavioral costs are
cigarettes, alcohol drugs
16. What is the immediate envi- 1. the company
ronment factors of the mar- 2. the competition
keting framework? 3. the corporate partners
17. What are the macroenviron- Culture
mental factors of the market- Political/Legal
ing framework? Economic
Demographics
Social Trends
Technology
18. What are the three phases of 1.Mission
a strategic marketing plan 2. Environmental Analysis (SWOT)
3. Segmentation, Targeting, Positioning
Study online at https://quizlet.com/_bpydc
1. What is marketing? the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services in
exchanges that satisfy individual and organizational objectives.
2. What is the scope of mar- To make $$
keting/to what situations can
marketing be applied?
3. What is marketings first task? Discover customer needs
4. What is marketings second Satisfying customer needs
task?
5. What is the marketing Product, Prices, Promotion, Place
mix/What are the four P's?
6. What are some benefit cate- Functional, Social, Personal, Experiential
gories?
7. What is a functional bene- can get something done with it, is a useful tool, ex: hammer,
fit and give an example of a gas, car, toothbrush, house. For Marketing 3000 the functional
product that has functional benefit is the course credit you will receive, and the knowledge
benefit? about marketing you will obtain
8. What is a social benefit and connects you to others or helps you be more acceptable in oth-
give an example of a product ers eyes, ex: cell phone, facebook, bars, twitter, greeting cards,
that has social benefit? skype, colone, in Marketing 3000 the social benefit is that you
could meet new friends in the class
9. What is an experiential bene- it's about being there and in the moment, ex: football game, con-
fit and what is an example of cert, golden girls, mascots, souveneirs, food, traveling, amuse-
a product that had experien- ment parks, movies
tial benefits?
, Marketing 3000 Exam 1 - Joel Poor
Study online at https://quizlet.com/_bpydc
10. What is a personal benefit helps with self-esteem, feel better as a person, ex: exercise,
and what is an example of mirror, make up, showers, massages, shopping, in marketing
a product that has personal 3000 the personal benefit is you feel good about learning or
benefits? doing well
11. What are some examples of Monetary, Temporal, Psychologicaal, Behavioral
types of costs?
12. What is a monetary cost? what you pay, example: tuition
13. What is a temporal cost? the time spent where you could be doing something else, ex:
time spent in class, studying
14. What is a psychological cost? the psychological toll it has on you as a person, ex: stress from
class, studying
15. What is a behavioral cost? the toll it has on you physically, ex: energy walking to class,
getting sick from class products that have behavioral costs are
cigarettes, alcohol drugs
16. What is the immediate envi- 1. the company
ronment factors of the mar- 2. the competition
keting framework? 3. the corporate partners
17. What are the macroenviron- Culture
mental factors of the market- Political/Legal
ing framework? Economic
Demographics
Social Trends
Technology
18. What are the three phases of 1.Mission
a strategic marketing plan 2. Environmental Analysis (SWOT)
3. Segmentation, Targeting, Positioning
