AIPMM CDPM Study Guide Module 4 -
Finding and Validating Problems
Types of new opportunities - Answer-1. optimize - optimize current products. Solve today's problems
better. Defined market with defined solution. ex. mobile payments
2. market driven - solve emerging problems. Defined problem with an undefined solution. ex. EVs
3. tech driven - cool new technology. Not sure if it evens solves a problem. Defined solution but
undefined problem. ex. Google Glass
4. visionary - true concept work. Undefined problem and undefined solution.
Product Market Fit (what we validate) - Answer-Valuable/viable/feasible
Valuable - do customers want this? Ask "How would you feel if you could no longer use this product?"
viable - should we do this? Can we make enough money?
feasible - can we do this? technically/legally?
Build-Measure-Learn Validation (how we validate) - Answer-How we validate product market fit.
You go through this process to create your hypothesis, build your product, measure what works and
doesn't work and then make changes to improve.
Product Market Fit is continuously validated by Build Measure Learn.
Finding and Validating Problems
Types of new opportunities - Answer-1. optimize - optimize current products. Solve today's problems
better. Defined market with defined solution. ex. mobile payments
2. market driven - solve emerging problems. Defined problem with an undefined solution. ex. EVs
3. tech driven - cool new technology. Not sure if it evens solves a problem. Defined solution but
undefined problem. ex. Google Glass
4. visionary - true concept work. Undefined problem and undefined solution.
Product Market Fit (what we validate) - Answer-Valuable/viable/feasible
Valuable - do customers want this? Ask "How would you feel if you could no longer use this product?"
viable - should we do this? Can we make enough money?
feasible - can we do this? technically/legally?
Build-Measure-Learn Validation (how we validate) - Answer-How we validate product market fit.
You go through this process to create your hypothesis, build your product, measure what works and
doesn't work and then make changes to improve.
Product Market Fit is continuously validated by Build Measure Learn.
