PRAD Exam 1 UPDATED QUESTIONS
AND CORRECT ANSWERS
Planning is the bridge between research and communication in public relations. - CORRECT
ANSWER True
Public relations practitioners write primarily for segmented, targeted audiences. - CORRECT
ANSWER True
Which of the following is the first element of the public relations process? - CORRECT
ANSWER Conducting Research
Public relations elements, such as feedback, research, and communication, are part of
acyclical process that eventually leads into - CORRECT ANSWER program
assessment and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWER Marketing professionals generally speak of customers and consumers, while
public relations practitioners tend to focus on publics, audiences, and stakeholders.
$3 billion in projected growth in PR spending over the next several years, according to PR
Week, will come from word of mouth marketing, that includes what current phenomema in
our world today? - CORRECT ANSWER Social Media
What is the single most important skill to have in the public relations profession? The ability
to ______ (one word.) - CORRECT ANSWER write
Six terms are used in most definitions of public relations. For example, three of them are
"Deliberate," "Management Function," and "Two-way communication." What are the other
three? (Hint: all start with letter "P") - CORRECT ANSWER Planned, Performance,
Public Interest
AND CORRECT ANSWERS
Planning is the bridge between research and communication in public relations. - CORRECT
ANSWER True
Public relations practitioners write primarily for segmented, targeted audiences. - CORRECT
ANSWER True
Which of the following is the first element of the public relations process? - CORRECT
ANSWER Conducting Research
Public relations elements, such as feedback, research, and communication, are part of
acyclical process that eventually leads into - CORRECT ANSWER program
assessment and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWER Marketing professionals generally speak of customers and consumers, while
public relations practitioners tend to focus on publics, audiences, and stakeholders.
$3 billion in projected growth in PR spending over the next several years, according to PR
Week, will come from word of mouth marketing, that includes what current phenomema in
our world today? - CORRECT ANSWER Social Media
What is the single most important skill to have in the public relations profession? The ability
to ______ (one word.) - CORRECT ANSWER write
Six terms are used in most definitions of public relations. For example, three of them are
"Deliberate," "Management Function," and "Two-way communication." What are the other
three? (Hint: all start with letter "P") - CORRECT ANSWER Planned, Performance,
Public Interest
