PRAD Final Exam UPDATED
QUESTIONS AND CORRECT ANSWERS
Public relations elements, such as feedback research, and communication, are part of a
cyclical process that eventually leads into: - CORRECT ANSWER program assessment
and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWER Marketing professionals generally speak of customers and consumers, while
public relations practitioners tend to focus on publics, audiences, and stakeholders.
Which of the following is not an accurate statement regarding the relationship between public
relations and journalists? - CORRECT ANSWER Journalists are advocates for causes,
while public relations practitioners are objective
Essentially a publicity releaser touting the Pharaoh's accomplishments, this provided the key
to modern understanding about ancient Egyptian hieroglyphics: - CORRECT
ANSWER the Rosetta Stone
The word propaganda dates back to - CORRECT ANSWER Pope Gregory XV
Arthur W. Page advocated that public relations was a - CORRECT
ANSWER management function
The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on
first inviting key opinion leaders to their performances. In public relations, this technique is
called: - CORRECT ANSWER third party endorsement
What is not a reason why there is an influx of women working in public relations -
CORRECT ANSWER Women have a better business or bottom line sense than men
, The Creel Committee is best known as - CORRECT ANSWER an assembly of premier
communication that provided a profound public relations boost to American efforts in World
War I.
Which is the most balanced or feedback based of Grunig's four models of public relations? -
CORRECT ANSWER Two-way symmetric
The first president to make extensive use of press conferences was: - CORRECT
ANSWER Theodore Roosevelt
This budding young practitioner was asked by President Woodrow Wilson to organize a
massive public relations effort to unite the nation and to influence world opinion during
World War I. - CORRECT ANSWER George Creel
Most professional membership groups believe that the primary purpose of establishing a code
of ethics is: - CORRECT ANSWER education and reform
Special/corporate interest groups are most likely to fund: - CORRECT
ANSWER citizen's groups
"We chose this plan because it would benefit the majority of you, and harm the fewest" would
be an example of suing this perspective: - CORRECT ANSWER utilitarian
Small scale organizations of low complexity usually have public relations persons working in
roles that are primarily: - CORRECT ANSWER technical
To public relations practitioners, human resources, advertising, and marketing are often seen
as sources of: - CORRECT ANSWER friction
The practice of "purchasing" expert communication services from outside the organization is
referred to as: - CORRECT ANSWER outsourcing
QUESTIONS AND CORRECT ANSWERS
Public relations elements, such as feedback research, and communication, are part of a
cyclical process that eventually leads into: - CORRECT ANSWER program assessment
and adjustment
Which best describes the relationship between public relations and marketing? - CORRECT
ANSWER Marketing professionals generally speak of customers and consumers, while
public relations practitioners tend to focus on publics, audiences, and stakeholders.
Which of the following is not an accurate statement regarding the relationship between public
relations and journalists? - CORRECT ANSWER Journalists are advocates for causes,
while public relations practitioners are objective
Essentially a publicity releaser touting the Pharaoh's accomplishments, this provided the key
to modern understanding about ancient Egyptian hieroglyphics: - CORRECT
ANSWER the Rosetta Stone
The word propaganda dates back to - CORRECT ANSWER Pope Gregory XV
Arthur W. Page advocated that public relations was a - CORRECT
ANSWER management function
The promotion of such figures as Tom Thumb and Jenny Lind was based, in large part, on
first inviting key opinion leaders to their performances. In public relations, this technique is
called: - CORRECT ANSWER third party endorsement
What is not a reason why there is an influx of women working in public relations -
CORRECT ANSWER Women have a better business or bottom line sense than men
, The Creel Committee is best known as - CORRECT ANSWER an assembly of premier
communication that provided a profound public relations boost to American efforts in World
War I.
Which is the most balanced or feedback based of Grunig's four models of public relations? -
CORRECT ANSWER Two-way symmetric
The first president to make extensive use of press conferences was: - CORRECT
ANSWER Theodore Roosevelt
This budding young practitioner was asked by President Woodrow Wilson to organize a
massive public relations effort to unite the nation and to influence world opinion during
World War I. - CORRECT ANSWER George Creel
Most professional membership groups believe that the primary purpose of establishing a code
of ethics is: - CORRECT ANSWER education and reform
Special/corporate interest groups are most likely to fund: - CORRECT
ANSWER citizen's groups
"We chose this plan because it would benefit the majority of you, and harm the fewest" would
be an example of suing this perspective: - CORRECT ANSWER utilitarian
Small scale organizations of low complexity usually have public relations persons working in
roles that are primarily: - CORRECT ANSWER technical
To public relations practitioners, human resources, advertising, and marketing are often seen
as sources of: - CORRECT ANSWER friction
The practice of "purchasing" expert communication services from outside the organization is
referred to as: - CORRECT ANSWER outsourcing
