Summary Digital Food Marketing – Tilburg University 2020-2021
Content
Summary Digital Food Marketing – Tilburg University 2020-2021 ......................................................... 1
The Psychology of food marketing & overeating .................................................................................... 2
Nature, extent & effects of food marketing to children – Cairns et al. (2013) ....................................... 3
Food marketing expenditures aimed at youth – Powell et al. (2013) ..................................................... 4
Ch 1. Food marketing to young children ................................................................................................. 5
Ch 2. Food marketing to adolescents & young adults............................................................................. 6
Ch. 3 Children’s rights with regards to food marketing .......................................................................... 7
Ch. 4 Regulations & their effectiveness .................................................................................................. 9
Differential susceptibility to media effects model – Valkenburg & Peter (2013) ................................. 11
Introducing the PCMC model – Buijzen et al. (2010) ............................................................................ 14
Food marketing in the digital age – Montgomery et al. (2011) ............................................................ 17
Food advertising & food behavior in children – Folkvord et al. (2016)................................................. 19
Ch 5. Improving advertising literacy & effectiveness – Rozendaal ....................................................... 20
Ch. 6 Empowering consumers to choose what they want .................................................................... 22
Testing effects of promotion techniques on children’s vegetable & fruits intake – Folkvord (2019) .. 24
Ch. 7 Promotion of healthy foods ......................................................................................................... 25
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Content
Summary Digital Food Marketing – Tilburg University 2020-2021 ......................................................... 1
The Psychology of food marketing & overeating .................................................................................... 2
Nature, extent & effects of food marketing to children – Cairns et al. (2013) ....................................... 3
Food marketing expenditures aimed at youth – Powell et al. (2013) ..................................................... 4
Ch 1. Food marketing to young children ................................................................................................. 5
Ch 2. Food marketing to adolescents & young adults............................................................................. 6
Ch. 3 Children’s rights with regards to food marketing .......................................................................... 7
Ch. 4 Regulations & their effectiveness .................................................................................................. 9
Differential susceptibility to media effects model – Valkenburg & Peter (2013) ................................. 11
Introducing the PCMC model – Buijzen et al. (2010) ............................................................................ 14
Food marketing in the digital age – Montgomery et al. (2011) ............................................................ 17
Food advertising & food behavior in children – Folkvord et al. (2016)................................................. 19
Ch 5. Improving advertising literacy & effectiveness – Rozendaal ....................................................... 20
Ch. 6 Empowering consumers to choose what they want .................................................................... 22
Testing effects of promotion techniques on children’s vegetable & fruits intake – Folkvord (2019) .. 24
Ch. 7 Promotion of healthy foods ......................................................................................................... 25
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