MKTG455 Exam 2: Marketing Communications and
Strategy Exam with Verified Answers|| GRADED
A+||LATEST UPDATE 2025/26
search engine marketing (SEM) -CORRECTANSWER Promoting an organization
through search engines to meet its objectives by delivering relevant content in the
search listings for searchers and encouraging them to click through to a destination site
search term -CORRECTANSWER words and phrases that customers enter when
searching on search engine
keywords -CORRECTANSWER words and phrases that advertisers select to target
customers
SERPs (Search Engine Results Page) -CORRECTANSWER pages containing the
results after auser types a search term into a search engine. It contains both natural or
organic listings and paid or sponsored listings.
SEO (Search Engine Optimization) -CORRECTANSWER a structured approach used
to increase the position of a company or its products in search engine natural or organic
results listings for selected keywords or phrases.
-getting website listed at the highest spot without paying.
,paid search -CORRECTANSWER the relevant ad with a link to a company page that
displayed on the SERPs when the user of a search engine types in a specific phrase.
-the practice of buying search ads from a search engine for top placement.
what is Google search algorithm? -CORRECTANSWER a complex system used to
retrieve data from its search index and instantly deliver the best possible results for a
query.
Relevance and popularity -CORRECTANSWER two factors in google search algorithm
relevance -CORRECTANSWER how well the search phrase matched content on the
webpage, don't read it examines characteristics of the words
popularity -CORRECTANSWER ---how many other webpages link to the webpage and
how reputable those linking pages are
-- -Popularity serves as a reliable indicator of a page's quality
page rank -CORRECTANSWER google's measure of the website popularity
inbound links -CORRECTANSWER links one website gets from another website
**-> *** <-- **
, outbound links -CORRECTANSWER links to take website visitors to other websites
** <-- *** --> **
natural outbound links -CORRECTANSWER Link outside webpage that relevant and fit
naturally into the article. They are citations the author uses for the reader's reference
No follow links -CORRECTANSWER Instruct search engines that this link is not an
endorsement.
paid links -CORRECTANSWER Link to advertisers
natural internal links -CORRECTANSWER Take the site visitor elsewhere in the site.
Also, allows search engine to follow to find new contents
PR(X) = PR(A)/5 + PR(B)/1 + PR(C)/100 -CORRECTANSWER PAGE RANK
FORMULA
+ Both quantity and quality of links matter
--Webpage A (20 inbound links) > Webpage B (5 inbound links)
--Inbound link from CNN.com > Inbound link from xyz.com
+PageRank is a circular metric, that uses iterative algorithms
Strategy Exam with Verified Answers|| GRADED
A+||LATEST UPDATE 2025/26
search engine marketing (SEM) -CORRECTANSWER Promoting an organization
through search engines to meet its objectives by delivering relevant content in the
search listings for searchers and encouraging them to click through to a destination site
search term -CORRECTANSWER words and phrases that customers enter when
searching on search engine
keywords -CORRECTANSWER words and phrases that advertisers select to target
customers
SERPs (Search Engine Results Page) -CORRECTANSWER pages containing the
results after auser types a search term into a search engine. It contains both natural or
organic listings and paid or sponsored listings.
SEO (Search Engine Optimization) -CORRECTANSWER a structured approach used
to increase the position of a company or its products in search engine natural or organic
results listings for selected keywords or phrases.
-getting website listed at the highest spot without paying.
,paid search -CORRECTANSWER the relevant ad with a link to a company page that
displayed on the SERPs when the user of a search engine types in a specific phrase.
-the practice of buying search ads from a search engine for top placement.
what is Google search algorithm? -CORRECTANSWER a complex system used to
retrieve data from its search index and instantly deliver the best possible results for a
query.
Relevance and popularity -CORRECTANSWER two factors in google search algorithm
relevance -CORRECTANSWER how well the search phrase matched content on the
webpage, don't read it examines characteristics of the words
popularity -CORRECTANSWER ---how many other webpages link to the webpage and
how reputable those linking pages are
-- -Popularity serves as a reliable indicator of a page's quality
page rank -CORRECTANSWER google's measure of the website popularity
inbound links -CORRECTANSWER links one website gets from another website
**-> *** <-- **
, outbound links -CORRECTANSWER links to take website visitors to other websites
** <-- *** --> **
natural outbound links -CORRECTANSWER Link outside webpage that relevant and fit
naturally into the article. They are citations the author uses for the reader's reference
No follow links -CORRECTANSWER Instruct search engines that this link is not an
endorsement.
paid links -CORRECTANSWER Link to advertisers
natural internal links -CORRECTANSWER Take the site visitor elsewhere in the site.
Also, allows search engine to follow to find new contents
PR(X) = PR(A)/5 + PR(B)/1 + PR(C)/100 -CORRECTANSWER PAGE RANK
FORMULA
+ Both quantity and quality of links matter
--Webpage A (20 inbound links) > Webpage B (5 inbound links)
--Inbound link from CNN.com > Inbound link from xyz.com
+PageRank is a circular metric, that uses iterative algorithms
