BUSINESS ETHICS FINAL EXAM
2025/2026
QUESTIONS AND 100% DETAILED ANSWERS
B2B marketers typically make use of lead generation and
management programs to create awareness of their
products. - ANSWER-False
Inbound marketing represents a way to generate sales
leads in a cost effective manner. - ANSWER-True
Conversion means the same thing to all companies and to
all departments within the company. - ANSWER-False
,Creating a purchasing scenario is essentially writing a
story about how a specific segment of customers goes
through the buying process. - ANSWER-True
Reasons the lead generation and management process is
important include:
a. regulating the number of sales that are made.
b. reducing the cost of sales.
c. All of these are correct.
d. proving to management that marketing is showing
results. - ANSWER-b. reducing the cost of sales. Correct
Sources of inbound marketing sales leads include:
, a. None of these is correct. Correct
b. mass mailings.
c. sales leads purchased from marketing agencies.
d. cold calling by the field sales force. - ANSWER-a. None
of these is correct.
The EDGAR Online case history showed that:
a. it is unlikely that the number of leads closed can be
increased.
b. a lead scoring system can increase the number of leads
correctly classified.
2025/2026
QUESTIONS AND 100% DETAILED ANSWERS
B2B marketers typically make use of lead generation and
management programs to create awareness of their
products. - ANSWER-False
Inbound marketing represents a way to generate sales
leads in a cost effective manner. - ANSWER-True
Conversion means the same thing to all companies and to
all departments within the company. - ANSWER-False
,Creating a purchasing scenario is essentially writing a
story about how a specific segment of customers goes
through the buying process. - ANSWER-True
Reasons the lead generation and management process is
important include:
a. regulating the number of sales that are made.
b. reducing the cost of sales.
c. All of these are correct.
d. proving to management that marketing is showing
results. - ANSWER-b. reducing the cost of sales. Correct
Sources of inbound marketing sales leads include:
, a. None of these is correct. Correct
b. mass mailings.
c. sales leads purchased from marketing agencies.
d. cold calling by the field sales force. - ANSWER-a. None
of these is correct.
The EDGAR Online case history showed that:
a. it is unlikely that the number of leads closed can be
increased.
b. a lead scoring system can increase the number of leads
correctly classified.
