Social Media Final Exam2,Questions And Answers.
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? - answer;-
Social shopping.
What version of the internet do we use as an interactive social system in which users
are able to interact with senders? - answer;-Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -
answer;-Operates like an online new source for which readers can share information,
create discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -
answer;-Microshare
Which of the following best describes what Web 2.0 is? - answer;-A communication
device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? - answer;-Participation
Which of the following completes the sentence, '______ embraces software and
processes that include the collective intelligence of a firm's customers to more finely
tune the offer and build intimacy between an organization and its customers.'? -
answer;-Social CRM.
______ describe channels of social media that focus upon relationships and the
common activities people participate in with others who share the same interest or
identification.? - answer;-Social communities.
Which social media space zone primarily assists in the online buying and selling of
products and services? - answer;-Social commerce.
Which of the following are examples of vehicles for each zone of social media? -
answer;-Twitter, Groupon, YouTube, Second Life.
The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? - answer;-Social
identity
Your social identity is made up of which of the following? - answer;-****All of the
above.*****
Answers:
a.
Your Facebook and Twitter accounts.
, Social Media Final Exam2,Questions And Answers.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as
sharing what songs they're listening to on Spotify or comparing their workouts to that of
other Fitbit users. - answer;-Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? - answer;-Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands,
and products. - answer;-Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? - answer;-Broadcast
Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in,
and improper access of personal data is known as ______.'? - answer;-Privacy
salience.
Rachel has decided to quit social media due to increasing privacy concerns and social
media fatigue. She deletes all of her social media posts and profiles including
Facebook, Twitter, and LinkedIn. What term best describes her actions? - answer;-
Social identity suicide.
Which of the following may explain Gartner's claim that half of all social media
campaigns fail? - answer;-Social strategy is not matched to the target audience.
North Face can expect to sell more parkas to people who live in winter climates,
whereas Roxy will move more bikinis in sunny vacation spots. This is an example of
which of the following? - answer;-Geographic segmentation.
Which of the following ties the site relationships to a specific object, such as photos of
people's dogs or bookmarked websites that provide details about the history of
alternative music? - answer;-Object sociality.
, Social Media Final Exam2,Questions And Answers.
Which of the following completes the statement, '_______ are exchanges of resources,
information, or influence among members of the network.'? - answer;-Flows
Which of the following proposes that a small group of influencers are responsible for
dissemination of information because they can modify the opinions of a large number of
other people? - answer;-The two-step flow model of influence.
Which of the following represent resources accumulated via community relationships
and access to others which are 'traded' for other things? - answer;-Social capital.
Which of the following is not an example of social capital? - answer;-Disconnected
employee.
Which of the following best completes the statement, 'The ______ explains that the
relative value a community offers its members is tied to its membership'? - answer;-
Network effect.
Which of the following best completes the statement,'______ proposed that a small
group of influencers are responsible for dissemination of information because they can
modify the opinions of a large number of other people.'? - answer;-The two-step flow
model of influence.
Which of the following refers to 'the degree to which a pair of individuals is similar in
terms of education, social status, and beliefs'? - answer;-Homophily.
Vertical networks are sites designed around object sociality. They are most comparable
to ______ in the physical world. - answer;-Niche-markets.
Which of the following represents the value of the brand-specific mention through a paid
advertising placement rather than a volunteered comment? - answer;-Ad equivalency
value.
As organizations begin to shift more marketing dollars from traditional advertising to
social media marketing, managers will seek out comparisons on metrics such as ROI
(Return On Investment) between social media and other media options. Which of the
following is necessary to make these comparisons? - answer;-Measuring outcomes.
Media costs are often lower for a social media marketing campaign compared traditional
ad programs (that include television and/or print media). However, it has been said that
'Social media trades media costs for ______ costs." Which of the following completes
the statement? - answer;-Labor
Which of the following questions does not create answers that would form the basis for
a propagation brief? - answer;-What are our competitors doing in terms of social
marketing?
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? - answer;-
Social shopping.
What version of the internet do we use as an interactive social system in which users
are able to interact with senders? - answer;-Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -
answer;-Operates like an online new source for which readers can share information,
create discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -
answer;-Microshare
Which of the following best describes what Web 2.0 is? - answer;-A communication
device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? - answer;-Participation
Which of the following completes the sentence, '______ embraces software and
processes that include the collective intelligence of a firm's customers to more finely
tune the offer and build intimacy between an organization and its customers.'? -
answer;-Social CRM.
______ describe channels of social media that focus upon relationships and the
common activities people participate in with others who share the same interest or
identification.? - answer;-Social communities.
Which social media space zone primarily assists in the online buying and selling of
products and services? - answer;-Social commerce.
Which of the following are examples of vehicles for each zone of social media? -
answer;-Twitter, Groupon, YouTube, Second Life.
The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? - answer;-Social
identity
Your social identity is made up of which of the following? - answer;-****All of the
above.*****
Answers:
a.
Your Facebook and Twitter accounts.
, Social Media Final Exam2,Questions And Answers.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as
sharing what songs they're listening to on Spotify or comparing their workouts to that of
other Fitbit users. - answer;-Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? - answer;-Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands,
and products. - answer;-Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? - answer;-Broadcast
Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in,
and improper access of personal data is known as ______.'? - answer;-Privacy
salience.
Rachel has decided to quit social media due to increasing privacy concerns and social
media fatigue. She deletes all of her social media posts and profiles including
Facebook, Twitter, and LinkedIn. What term best describes her actions? - answer;-
Social identity suicide.
Which of the following may explain Gartner's claim that half of all social media
campaigns fail? - answer;-Social strategy is not matched to the target audience.
North Face can expect to sell more parkas to people who live in winter climates,
whereas Roxy will move more bikinis in sunny vacation spots. This is an example of
which of the following? - answer;-Geographic segmentation.
Which of the following ties the site relationships to a specific object, such as photos of
people's dogs or bookmarked websites that provide details about the history of
alternative music? - answer;-Object sociality.
, Social Media Final Exam2,Questions And Answers.
Which of the following completes the statement, '_______ are exchanges of resources,
information, or influence among members of the network.'? - answer;-Flows
Which of the following proposes that a small group of influencers are responsible for
dissemination of information because they can modify the opinions of a large number of
other people? - answer;-The two-step flow model of influence.
Which of the following represent resources accumulated via community relationships
and access to others which are 'traded' for other things? - answer;-Social capital.
Which of the following is not an example of social capital? - answer;-Disconnected
employee.
Which of the following best completes the statement, 'The ______ explains that the
relative value a community offers its members is tied to its membership'? - answer;-
Network effect.
Which of the following best completes the statement,'______ proposed that a small
group of influencers are responsible for dissemination of information because they can
modify the opinions of a large number of other people.'? - answer;-The two-step flow
model of influence.
Which of the following refers to 'the degree to which a pair of individuals is similar in
terms of education, social status, and beliefs'? - answer;-Homophily.
Vertical networks are sites designed around object sociality. They are most comparable
to ______ in the physical world. - answer;-Niche-markets.
Which of the following represents the value of the brand-specific mention through a paid
advertising placement rather than a volunteered comment? - answer;-Ad equivalency
value.
As organizations begin to shift more marketing dollars from traditional advertising to
social media marketing, managers will seek out comparisons on metrics such as ROI
(Return On Investment) between social media and other media options. Which of the
following is necessary to make these comparisons? - answer;-Measuring outcomes.
Media costs are often lower for a social media marketing campaign compared traditional
ad programs (that include television and/or print media). However, it has been said that
'Social media trades media costs for ______ costs." Which of the following completes
the statement? - answer;-Labor
Which of the following questions does not create answers that would form the basis for
a propagation brief? - answer;-What are our competitors doing in terms of social
marketing?
