UCSB COMM 88 FINAL 2025/26 EXAM
QUESTIONS WITH 100% SOLVED
SOLUTIONS.
1 of 104
Term
Practice effects
Give this one a try later!
tired of experiment, done too many
main effects & interaction effects
responses
done something once, affects whatever you do first contrasts the
it later. prepared next
, Don't know?
2 of 104
Term
Concealment
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withholding outright deception and
key information
concealment
"check" on random sample, find info
anonymity and confidentiality on change
Don't know?
3 of 104
Term
In order to establish causality
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random assignment, two groups tested with post test only, two
groups tested with pretest posttest only. look for pretest effects
, variables must be related, time order must be established, other
explanations/causes must be ruled out
counterbalance orders - randomly assign order of treatments to each
subject
unstructured, open ended questions, depth is KEY
Ethnographic conversations (collect data as it happens), In Depth
interviews (ex: room culture experiment)
Don't know?
4 of 104
Term
What qualitative research does need
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statistical data analysis, objective measurement,
randomized sampling controlled experiments
credible researcher
interpretations,
"triangulation" of numerical data collection,
methods (participant statistical surveys
observation & in depth
interviews)
Don't know?
5 of 104
, Term
Testing effect (sensitization)
Give this one a try later!
testing effect
(sensitization), tired of experiment, done too
maturation, many responses
instrumentation,
mortality (attrition)
different answers from over-time effect, people
time 1 to time 2 because maturing over time could be the
subjects cause of results, any natural
had time to think in overtime
between. sensitized t fluctuation
the test/survey
Don't know?
6 of 104
Term
Limitations of content analysis
Give this one a try later!
artificial setting = low external validity, must watch more carefully for
experiment effects and reactivity effects
natural setting/behavior = high external validity, less reactivity -
subjects don't know they're being watched
QUESTIONS WITH 100% SOLVED
SOLUTIONS.
1 of 104
Term
Practice effects
Give this one a try later!
tired of experiment, done too many
main effects & interaction effects
responses
done something once, affects whatever you do first contrasts the
it later. prepared next
, Don't know?
2 of 104
Term
Concealment
Give this one a try later!
withholding outright deception and
key information
concealment
"check" on random sample, find info
anonymity and confidentiality on change
Don't know?
3 of 104
Term
In order to establish causality
Give this one a try later!
random assignment, two groups tested with post test only, two
groups tested with pretest posttest only. look for pretest effects
, variables must be related, time order must be established, other
explanations/causes must be ruled out
counterbalance orders - randomly assign order of treatments to each
subject
unstructured, open ended questions, depth is KEY
Ethnographic conversations (collect data as it happens), In Depth
interviews (ex: room culture experiment)
Don't know?
4 of 104
Term
What qualitative research does need
Give this one a try later!
statistical data analysis, objective measurement,
randomized sampling controlled experiments
credible researcher
interpretations,
"triangulation" of numerical data collection,
methods (participant statistical surveys
observation & in depth
interviews)
Don't know?
5 of 104
, Term
Testing effect (sensitization)
Give this one a try later!
testing effect
(sensitization), tired of experiment, done too
maturation, many responses
instrumentation,
mortality (attrition)
different answers from over-time effect, people
time 1 to time 2 because maturing over time could be the
subjects cause of results, any natural
had time to think in overtime
between. sensitized t fluctuation
the test/survey
Don't know?
6 of 104
Term
Limitations of content analysis
Give this one a try later!
artificial setting = low external validity, must watch more carefully for
experiment effects and reactivity effects
natural setting/behavior = high external validity, less reactivity -
subjects don't know they're being watched
