WGU E-Commerce and Marketing Analytics
- D381 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
The number of impressions help a business assess whether its campaign is on track based on the
parameters set by it. - Correct answers✔✔When it comes to Google marketing analytics, why is
the number of impressions important?
Run a piece of code or a tag on each website that needs to be monitored to make web analytics
tools aware of them - Correct answers✔✔What should a business do to ensure that web analytics
tools are capable of monitoring and tracking website performance during a campaign?
It enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics. - Correct answers✔✔The marketing team of a company
wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the
two Google platforms in this case?
They make data easier to understand by revealing trends, patterns, and outliers. - Correct
answers✔✔Why are data visualizations important when communicating insights to
stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google Ad campaigns.
- Correct answers✔✔What is the strongest correlation between Google Ads and Google
Analytics?
It helps individuals focus more on metrics that are most important to their digital marketing
strategy. - Correct answers✔✔.
What is the strongest benefit of selective reporting when it comes to analytics?
- D381 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
The number of impressions help a business assess whether its campaign is on track based on the
parameters set by it. - Correct answers✔✔When it comes to Google marketing analytics, why is
the number of impressions important?
Run a piece of code or a tag on each website that needs to be monitored to make web analytics
tools aware of them - Correct answers✔✔What should a business do to ensure that web analytics
tools are capable of monitoring and tracking website performance during a campaign?
It enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics. - Correct answers✔✔The marketing team of a company
wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the
two Google platforms in this case?
They make data easier to understand by revealing trends, patterns, and outliers. - Correct
answers✔✔Why are data visualizations important when communicating insights to
stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google Ad campaigns.
- Correct answers✔✔What is the strongest correlation between Google Ads and Google
Analytics?
It helps individuals focus more on metrics that are most important to their digital marketing
strategy. - Correct answers✔✔.
What is the strongest benefit of selective reporting when it comes to analytics?
