WGU D381 E-Commerce and Marketing
Analytics UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
The number of impressions help a business assess whether its campaign is on track based on the
parameters set by it. - Correct answers✔✔When it comes to Google marketing analytics, why is
the number of impressions important?
To help assess data pertaining to the design factors that correlate with the campaign goals -
Correct answers✔✔A group of individuals have set up an e-store and are running a digital
campaign to understand the effectiveness of the design of the e-store.What is the use of Google
Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product that is being
advertised. - Correct answers✔✔Maria at Whole Pine, Inc. is tasked by her supervisor with
evaluating the paid traffic data for the company's online store to determine the success of the
latest digital advertising campaign in achieving the campaign goal of increasing the click-
through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal for
the online store?
The traffic that focuses on the number of customers that a business is getting daily - Correct
answers✔✔Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online campaign across
various social media platforms.Which type of traffic should Daniel focus on in this case?
The data scientist should use the data analysis libraries available in Python for data mining and
data processing. - Correct answers✔✔A data scientist for a marketing organization has used
spreadsheets to perform basic data analysis of the organization's current campaign. However, the
data scientist now wants to perform customized data analysis to create comprehensive campaign
performance reports.What is an efficient approach in this case?
,It allows visualization of campaign data using dashboards and customer reports. - Correct
answers✔✔A marketing team has created spreadsheets and charts to present user data related to
a campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The team
decides to use Google Data studio for this. What is the importance of Google Data Studio in this
case?
It helps the team to understand how successfully users are completing each stage in order to
improve inefficient customer journeys. - Correct answers✔✔A company is running a campaign
to increase product sales, and the marketing team of the company is tracking campaign data
using Google Analytics. The team decides to use funnel exploration to visualize the steps that
users take to complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
Insights about a group of users who share common attributes - Correct answers✔✔A marketing
specialist of a company is using the explorations feature in Google Analytics to track the data of
the company's latest advertising campaign.Which information is the marketing specialist going
to find if they use the cohort technique in this case?
Run a piece of code or a tag on each website that needs to be monitored to make web analytics
tools aware of them - Correct answers✔✔What should a business do to ensure that web analytics
tools are capable of monitoring and tracking website performance during a campaign?
Set a specific performance goal for each campaign - Correct answers✔✔A company is working
on three digital advertising campaigns, with the marketing goal of increasing brand awareness.
Which approach should this company take to efficiently monitor the progress of each campaign?
It enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics. - Correct answers✔✔The marketing team of a company
wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the
two Google platforms in this case?
, It makes it easier to quantify the results and communicate them to stakeholders. - Correct
answers✔✔An e-commerce website plans to run A/B tests to determine whether it should change
the color of the "Checkout" button from orange to green. The company then creates a hypothesis
to explain the "how" and "why" of the experiment.Why is it important to have a strong
hypothesis in this case?
Adjust the hypothesis and test another variant - Correct answers✔✔A pet adoption center ran an
A/B test to determine whether replacing dog videos on its website with cat videos will lead to
more adoption inquiries. The center developed the following hypothesis: "As the research shows
that most popular animal videos are cat videos, it is expected that using a cat video on the web
page will increase adoption inquiries by 5%." However, the A/B test for the asset failed to give
the expected outcome.What should the center do in this case?
$1,800 - Correct answers✔✔Li moves to a new city and stays for a year. While living there, Li
buys groceries twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
A micro conversion - Correct answers✔✔The goal of an e-commerce company's marketing
campaign is to encourage visitors to its website to sign up for a newsletter. At the end of the
campaign, data shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
Cost-per-click bidding - Correct answers✔✔An e-commerce company wants to increase the
traffic to its website using Google Ads.Which bidding strategy should the company use in this
case?
It uses machine learning to analyze real-time data to display the right message to the right user at
the right time. - Correct answers✔✔An e-commerce company wants to increase its conversion
rate and decrease its cart abandonment rate. As a result, the company decides to run a campaign
using Smart Bidding that would make automated decisions to increase the efficiency of the
campaign.How is Smart Bidding going to be useful in this case?
Analytics UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
The number of impressions help a business assess whether its campaign is on track based on the
parameters set by it. - Correct answers✔✔When it comes to Google marketing analytics, why is
the number of impressions important?
To help assess data pertaining to the design factors that correlate with the campaign goals -
Correct answers✔✔A group of individuals have set up an e-store and are running a digital
campaign to understand the effectiveness of the design of the e-store.What is the use of Google
Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product that is being
advertised. - Correct answers✔✔Maria at Whole Pine, Inc. is tasked by her supervisor with
evaluating the paid traffic data for the company's online store to determine the success of the
latest digital advertising campaign in achieving the campaign goal of increasing the click-
through rate from 3% to 7%. How is paid traffic directly correlated with the campaign goal for
the online store?
The traffic that focuses on the number of customers that a business is getting daily - Correct
answers✔✔Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic
data for the company's online store and analyzing the effectiveness of its online campaign across
various social media platforms.Which type of traffic should Daniel focus on in this case?
The data scientist should use the data analysis libraries available in Python for data mining and
data processing. - Correct answers✔✔A data scientist for a marketing organization has used
spreadsheets to perform basic data analysis of the organization's current campaign. However, the
data scientist now wants to perform customized data analysis to create comprehensive campaign
performance reports.What is an efficient approach in this case?
,It allows visualization of campaign data using dashboards and customer reports. - Correct
answers✔✔A marketing team has created spreadsheets and charts to present user data related to
a campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The team
decides to use Google Data studio for this. What is the importance of Google Data Studio in this
case?
It helps the team to understand how successfully users are completing each stage in order to
improve inefficient customer journeys. - Correct answers✔✔A company is running a campaign
to increase product sales, and the marketing team of the company is tracking campaign data
using Google Analytics. The team decides to use funnel exploration to visualize the steps that
users take to complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
Insights about a group of users who share common attributes - Correct answers✔✔A marketing
specialist of a company is using the explorations feature in Google Analytics to track the data of
the company's latest advertising campaign.Which information is the marketing specialist going
to find if they use the cohort technique in this case?
Run a piece of code or a tag on each website that needs to be monitored to make web analytics
tools aware of them - Correct answers✔✔What should a business do to ensure that web analytics
tools are capable of monitoring and tracking website performance during a campaign?
Set a specific performance goal for each campaign - Correct answers✔✔A company is working
on three digital advertising campaigns, with the marketing goal of increasing brand awareness.
Which approach should this company take to efficiently monitor the progress of each campaign?
It enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics. - Correct answers✔✔The marketing team of a company
wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the
two Google platforms in this case?
, It makes it easier to quantify the results and communicate them to stakeholders. - Correct
answers✔✔An e-commerce website plans to run A/B tests to determine whether it should change
the color of the "Checkout" button from orange to green. The company then creates a hypothesis
to explain the "how" and "why" of the experiment.Why is it important to have a strong
hypothesis in this case?
Adjust the hypothesis and test another variant - Correct answers✔✔A pet adoption center ran an
A/B test to determine whether replacing dog videos on its website with cat videos will lead to
more adoption inquiries. The center developed the following hypothesis: "As the research shows
that most popular animal videos are cat videos, it is expected that using a cat video on the web
page will increase adoption inquiries by 5%." However, the A/B test for the asset failed to give
the expected outcome.What should the center do in this case?
$1,800 - Correct answers✔✔Li moves to a new city and stays for a year. While living there, Li
buys groceries twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
A micro conversion - Correct answers✔✔The goal of an e-commerce company's marketing
campaign is to encourage visitors to its website to sign up for a newsletter. At the end of the
campaign, data shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
Cost-per-click bidding - Correct answers✔✔An e-commerce company wants to increase the
traffic to its website using Google Ads.Which bidding strategy should the company use in this
case?
It uses machine learning to analyze real-time data to display the right message to the right user at
the right time. - Correct answers✔✔An e-commerce company wants to increase its conversion
rate and decrease its cart abandonment rate. As a result, the company decides to run a campaign
using Smart Bidding that would make automated decisions to increase the efficiency of the
campaign.How is Smart Bidding going to be useful in this case?
