Marketing - Chapter 3 Analytics UPDATED
ACTUAL QUESTIONSA ND CORRECT
ANSWERS
TRUE or FALSE: Web analytics actually tracks computers, not individuals. - Correct
answers✔✔True
TRUE or FALSE: The revenue per visitor metric is important because it can determine the
maximum amount a website can spend on advertising to attract visitors to its site. - Correct
answers✔✔True
Web analytics track the identity of a computer through
a) placing a cookie on each computer that visits the site
b) requiring all users to log in before browsing the site
c) the IP addresses from users' computers passing on personal identifiable information about the
owner of the computer
d) looking up the identity of computer users from an NSA database - Correct answers✔✔a)
placing a cookie on each computer that visits the site
Web analytical packages can obtain the following information when someone visits a website,
except
a) identify of computer
b) identify of user
c) timing of website visit
d) navigation source - Correct answers✔✔b) identify of user
, Website analytical packages will allow a website to organize data in all of the following ways,
except
a) aggregate statistics for the website overall
b) number of visitors from each country, state, and city
c) paths people took within the website to visit various pages
d) the GPS coordinates of individuals when they accessed the website through their mobile
phones - Correct answers✔✔d) the GPS coordinates of individuals when they accessed the
website through their mobile phones
A "hit' is another term for a(n)
a) pageview
b) site visit
c) purchase
d) video view - Correct answers✔✔a) pageview
A(n) ______ occurs anytime a user accesses a page on a website.
a) pageview
b) visit
c) entry
d) destination - Correct answers✔✔a) pageview
Danielle has a blog with her website and wants to evaluate the engagement of her readers. Her
blog posts usually take at least 4 minutes to read, and she wants to track the percentage of users
who read an entire blog post. She should set up a(n)_____ goal.
a) destination
b) event
c) pages-per-visit
ACTUAL QUESTIONSA ND CORRECT
ANSWERS
TRUE or FALSE: Web analytics actually tracks computers, not individuals. - Correct
answers✔✔True
TRUE or FALSE: The revenue per visitor metric is important because it can determine the
maximum amount a website can spend on advertising to attract visitors to its site. - Correct
answers✔✔True
Web analytics track the identity of a computer through
a) placing a cookie on each computer that visits the site
b) requiring all users to log in before browsing the site
c) the IP addresses from users' computers passing on personal identifiable information about the
owner of the computer
d) looking up the identity of computer users from an NSA database - Correct answers✔✔a)
placing a cookie on each computer that visits the site
Web analytical packages can obtain the following information when someone visits a website,
except
a) identify of computer
b) identify of user
c) timing of website visit
d) navigation source - Correct answers✔✔b) identify of user
, Website analytical packages will allow a website to organize data in all of the following ways,
except
a) aggregate statistics for the website overall
b) number of visitors from each country, state, and city
c) paths people took within the website to visit various pages
d) the GPS coordinates of individuals when they accessed the website through their mobile
phones - Correct answers✔✔d) the GPS coordinates of individuals when they accessed the
website through their mobile phones
A "hit' is another term for a(n)
a) pageview
b) site visit
c) purchase
d) video view - Correct answers✔✔a) pageview
A(n) ______ occurs anytime a user accesses a page on a website.
a) pageview
b) visit
c) entry
d) destination - Correct answers✔✔a) pageview
Danielle has a blog with her website and wants to evaluate the engagement of her readers. Her
blog posts usually take at least 4 minutes to read, and she wants to track the percentage of users
who read an entire blog post. She should set up a(n)_____ goal.
a) destination
b) event
c) pages-per-visit
