Marketing in the Digital Era D373 WGU OA
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Target customers - Correct answers✔✔Customers based on a predefined geographic boundary
Market segmentation - Correct answers✔✔Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic - Correct answers✔✔Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral - Correct answers✔✔The way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it, and their knowledge
base
What is marketing? - Correct answers✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
Marketing Coordinator - Correct answers✔✔Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
Marketing Director - Correct answers✔✔Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
,Vice President - Correct answers✔✔Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - Correct answers✔✔Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answers✔✔Chief marketing
officer
What is the traditional marketing mix? - Correct answers✔✔Product, price, place, promotion
What is the expanded marketing mix? - Correct answers✔✔Product, price, place, promotion
people,process, physical evidence
Strategy - Correct answers✔✔Represents what the company intends to do
Execution - Correct answers✔✔Represents how the company intends to do it
Prospects - Correct answers✔✔Potential customers who haven't bought from the company yet
Customers - Correct answers✔✔People who have bought from the company
Positioning - Correct answers✔✔The culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
, Conflict - Correct answers✔✔Occurs when different companies or competitors have conflicting
goals
Buyer's Journey - Correct answers✔✔The process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - Correct answers✔✔An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - Correct answers✔✔What a brand promises to deliver to a customer
Brand awareness - Correct answers✔✔Awareness of the existence of a brand
Brand positioning - Correct answers✔✔The unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - Correct answers✔✔Occurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - Correct answers✔✔The reason the brand exists, goes beyond just selling
Brand storytelling - Correct answers✔✔Expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
Brand differentiation - Correct answers✔✔How a brand or brand family is delineated, including
line extension, brand extension, flanker brands, down market and up market extensions, co-
branding, etc.
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Target customers - Correct answers✔✔Customers based on a predefined geographic boundary
Market segmentation - Correct answers✔✔Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic - Correct answers✔✔Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral - Correct answers✔✔The way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it, and their knowledge
base
What is marketing? - Correct answers✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
Marketing Coordinator - Correct answers✔✔Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
Marketing Director - Correct answers✔✔Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
,Vice President - Correct answers✔✔Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - Correct answers✔✔Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answers✔✔Chief marketing
officer
What is the traditional marketing mix? - Correct answers✔✔Product, price, place, promotion
What is the expanded marketing mix? - Correct answers✔✔Product, price, place, promotion
people,process, physical evidence
Strategy - Correct answers✔✔Represents what the company intends to do
Execution - Correct answers✔✔Represents how the company intends to do it
Prospects - Correct answers✔✔Potential customers who haven't bought from the company yet
Customers - Correct answers✔✔People who have bought from the company
Positioning - Correct answers✔✔The culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
, Conflict - Correct answers✔✔Occurs when different companies or competitors have conflicting
goals
Buyer's Journey - Correct answers✔✔The process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - Correct answers✔✔An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - Correct answers✔✔What a brand promises to deliver to a customer
Brand awareness - Correct answers✔✔Awareness of the existence of a brand
Brand positioning - Correct answers✔✔The unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - Correct answers✔✔Occurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - Correct answers✔✔The reason the brand exists, goes beyond just selling
Brand storytelling - Correct answers✔✔Expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
Brand differentiation - Correct answers✔✔How a brand or brand family is delineated, including
line extension, brand extension, flanker brands, down market and up market extensions, co-
branding, etc.
