Fundamentals of E-Commerce and Marketing Analytics ACTUAL QUESTIONS AND CORRECT ANSWERS

Fundamentals of E-Commerce and
Marketing Analytics ACTUAL QUESTIONS
AND CORRECT ANSWERS
E-Commerce Platforms - Correct answers✔✔Software solutions that enable businesses to set up
and manage online stores, handle transactions, and process payments.



Marketing Analytics - Correct answers✔✔The practice of measuring, managing, and analyzing
marketing performance to maximize effectiveness and optimize return on investment.



Conversion Rate - Correct answers✔✔Conversion Rate = (Conversions / Total Visitors) x 100.



CAC - Correct answers✔✔Customer Acquisition Cost. The cost associated with acquiring a new
customer.



Customer Lifetime Value (CLV) - Correct answers✔✔The total revenue a business expects to
earn from a customer over the entire duration of their relationship.



Return on Marketing Investment (ROMI) - Correct answers✔✔A metric to evaluate marketing
investment effectiveness, calculated as revenue generated by marketing divided by the cost of
those activities.



Descriptive Analytics - Correct answers✔✔Analyzing historical data to understand what has
happened in the past and identify trends.



Predictive Analytics - Correct answers✔✔Using statistical models and machine learning to
forecast future trends based on historical data.