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Exam (elaborations)

E-Commerce Marketing, Analytics, and Ethics Overview UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

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E-Commerce Marketing, Analytics, and Ethics Overview UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS Internet Audience - Correct answers300 million U.S. users in 2022. Consumer Behavior Models - Correct answersFactors influencing online purchasing decisions. Utility in Online Markets - Correct answersBenefits like competitive pricing and convenience. Trust in Online Markets - Correct answersEstablished through reputation and website credibility. Personalization - Correct answersTailored user experiences in digital marketing.

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E-Commerce
Course
E-Commerce

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E-Commerce Marketing, Analytics, and
Ethics Overview UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Internet Audience - Correct answers✔✔300 million U.S. users in 2022.



Consumer Behavior Models - Correct answers✔✔Factors influencing online purchasing
decisions.



Utility in Online Markets - Correct answers✔✔Benefits like competitive pricing and
convenience.



Trust in Online Markets - Correct answers✔✔Established through reputation and website
credibility.



Personalization - Correct answers✔✔Tailored user experiences in digital marketing.



Participatory Marketing - Correct answers✔✔Engages consumers through interactive
experiences.



Peer-to-Peer Marketing - Correct answers✔✔Influence through consumer-to-consumer
interactions.



Search Engine Marketing (SEM) - Correct answers✔✔Branding via search engines and PPC ads.



Pay-per-click (PPC) - Correct answers✔✔Advertising model charging per ad click.

, Search Engine Optimization (SEO) - Correct answers✔✔Improving website visibility on search
engines.



Display Advertising - Correct answers✔✔Includes banners, videos, and rich media formats.



Email Marketing - Correct answers✔✔Cost-effective, measurable targeted messaging.



Quebec's Law 25 - Correct answers✔✔Regulates data consent and privacy governance.



Multi-Channel Marketing - Correct answers✔✔Aligns online and offline marketing channels.



Funnel of Conversion - Correct answers✔✔Process converting leads into paying customers.



Top of the Funnel (TOFU) - Correct answers✔✔Awareness phase engaging customers via ads.



Middle of the Funnel (MOFU) - Correct answers✔✔Consideration phase seeking detailed
information.



Bottom of the Funnel (BOFU) - Correct answers✔✔Conversion phase leading to purchases or
signups.



Macro Conversion - Correct answers✔✔Significant actions like purchases.



Micro Conversion - Correct answers✔✔Smaller actions indicating progress toward macro
conversion.
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Uploaded on
October 13, 2025
Number of pages
12
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • marketing
  • ethics overview
  • e commerce marketing analytics and ethics overv
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