E-Commerce and Marketing Analytics
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Google Ads and Google Analytics to track? - Correct answers✔✔Data about a marketing
campaign. This allows optimization of budgets to drive customer engagement.
In marketing, what is a performance goal? - Correct answers✔✔A target that has a measurable,
numeric value.
Imagine that a marketer runs an ad campaign, and they want to determine the return on ad spend
(ROAS). Which of the following ratios should they use? - Correct answers✔✔The ratio of
revenue generated to the amount spent on advertising.
Beyond details on budget and duration, what does a media plan include? Select all that apply. -
Correct answers✔✔-Target audience
-Budget
-Media mix
-Duration
-KPI
-Performance goals
Fill in the blank: Because key performance indicators (KPIs) are not specific enough for
individual marketing campaigns, you need to create _____. - Correct answers✔✔an additional
performance goal for each campaign
Question 5
, Consider the following scenario:
Imagine that a marketer is working on a digital ad campaign for a single product. They learn that
it costs $100 USD in advertising to sell 5 units of a $50 USD product. They apply the formula to
calculate return on ad spend (ROAS): (number of units sold x cost per unit) / ad spend.
What is this marketer's ROAS? - Correct answers✔✔(5 x 50) / 100 = 2.5
Conversion volume - Correct answers✔✔Total number of conversions or total monetary value of
conversions over a period of time
CTR (click-through rate) - Correct answers✔✔is the number of clicks that an ad receives divided
by the number of times an ad is shown (impressions).
Total Clicks/Total Impressions x 100
CVR (conversion rate) - Correct answers✔✔is the number of conversions that an ad receives
divided by the total number of ad interactions (clicks).
Conversions/Total Clicks X 100
Imagine that a business develops a digital marketing campaign to gain new customers. What is
the marketing term for this process? - Correct answers✔✔Customer acquisition
Consider the following scenario:
Imagine that a company sets a business goal: They will increase customer acquisition by 25% in
six months. Their performance goal is to increase website traffic by 25% in the same time period.
- Correct answers✔✔No, since 25% more website traffic does not necessarily mean 25% more
customers.
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Google Ads and Google Analytics to track? - Correct answers✔✔Data about a marketing
campaign. This allows optimization of budgets to drive customer engagement.
In marketing, what is a performance goal? - Correct answers✔✔A target that has a measurable,
numeric value.
Imagine that a marketer runs an ad campaign, and they want to determine the return on ad spend
(ROAS). Which of the following ratios should they use? - Correct answers✔✔The ratio of
revenue generated to the amount spent on advertising.
Beyond details on budget and duration, what does a media plan include? Select all that apply. -
Correct answers✔✔-Target audience
-Budget
-Media mix
-Duration
-KPI
-Performance goals
Fill in the blank: Because key performance indicators (KPIs) are not specific enough for
individual marketing campaigns, you need to create _____. - Correct answers✔✔an additional
performance goal for each campaign
Question 5
, Consider the following scenario:
Imagine that a marketer is working on a digital ad campaign for a single product. They learn that
it costs $100 USD in advertising to sell 5 units of a $50 USD product. They apply the formula to
calculate return on ad spend (ROAS): (number of units sold x cost per unit) / ad spend.
What is this marketer's ROAS? - Correct answers✔✔(5 x 50) / 100 = 2.5
Conversion volume - Correct answers✔✔Total number of conversions or total monetary value of
conversions over a period of time
CTR (click-through rate) - Correct answers✔✔is the number of clicks that an ad receives divided
by the number of times an ad is shown (impressions).
Total Clicks/Total Impressions x 100
CVR (conversion rate) - Correct answers✔✔is the number of conversions that an ad receives
divided by the total number of ad interactions (clicks).
Conversions/Total Clicks X 100
Imagine that a business develops a digital marketing campaign to gain new customers. What is
the marketing term for this process? - Correct answers✔✔Customer acquisition
Consider the following scenario:
Imagine that a company sets a business goal: They will increase customer acquisition by 25% in
six months. Their performance goal is to increase website traffic by 25% in the same time period.
- Correct answers✔✔No, since 25% more website traffic does not necessarily mean 25% more
customers.
