D174 EXAM UPDATED QUESTIONS AND
CORRECT ANSWERS.
AMA's 7 Big Problems in Marketing - ANS 1. Effectively targeting high value sources of
growth
2. The role of marketing in the firm and the c-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practice
5. Dealing with an omni-channel world
6. Competing in dynamic global markets
7. Balancing incremental and radical innovation
Pre-Industrial Revolution - ANS -Products were customized
-One to one marketing
Post-Marketing Concept Approaches - ANS -differentiation orientation
-Market orientation
-Relationship orientation
-One to one marketing
Sales orientation - ANS push product into customer
Marketing Mix (4 P's) - ANS Product, Price, Place, Promotion
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,Extended marketing mix - ANS people - Employees, social interactions, relationships
process - operational efficiencies, level of
standardizations and customizations, service designs
physical evidence - facilities, equipment, uniforms, tangible aspects
Big M Marketing - ANS Core driver-customer value, exchange, customer relationships,
benefits to the organization
Strategic marketing approach
Little m marketing - ANS Focuses on functional or operational level of the org.
-Tactical marketing: Marketing activities that take place at the functional or operational level of
a firm.
-nuts and bolts
Sustainability - ANS meeting the needs of the present without compromising the ability of
future generations to meet their own needs
Triple Bottom Line - ANS people, planet, profit
benefit - ANS some type of utilities that a company provides customers
Four types of utility - ANS form, time, place, ownership
Three types of utility created by marketing - ANS time, place, ownership
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Redraw Porters Value Chain - ANS -
5 Primary Activities of Porter's Value Chain - ANS inbound logistics, operations, outbound
logistics, marketing and sales, service
Support Activities Porter's Value Chain - ANS firm infrastructure, human resource
management, technology development, procurement
Marketing Planning - ANS the ongoing process of developing and implementing market-
driven strategies for an organization
Marketing Plan - ANS the resulting document that records the marketing planning process in
a useful framework
Strategic Planning - ANS the process of developing and maintaining a strategic fit between
the organization's goals and capabilities and its changing marketing opportunities
tactical planning - ANS the process of developing detailed, short-term statements about
what is to be done, who is to do it, and how it is to be done
Framework for Marketing Planning - ANS Ensure the marketing plan is connected to the
firm's business plan (including mission, vision, goals, objectives, and strategies)
Conduct a situation analysis*
Perform any needed market research
Establish marketing goals and objectives*
Develop marketing strategies*
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
CORRECT ANSWERS.
AMA's 7 Big Problems in Marketing - ANS 1. Effectively targeting high value sources of
growth
2. The role of marketing in the firm and the c-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practice
5. Dealing with an omni-channel world
6. Competing in dynamic global markets
7. Balancing incremental and radical innovation
Pre-Industrial Revolution - ANS -Products were customized
-One to one marketing
Post-Marketing Concept Approaches - ANS -differentiation orientation
-Market orientation
-Relationship orientation
-One to one marketing
Sales orientation - ANS push product into customer
Marketing Mix (4 P's) - ANS Product, Price, Place, Promotion
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,Extended marketing mix - ANS people - Employees, social interactions, relationships
process - operational efficiencies, level of
standardizations and customizations, service designs
physical evidence - facilities, equipment, uniforms, tangible aspects
Big M Marketing - ANS Core driver-customer value, exchange, customer relationships,
benefits to the organization
Strategic marketing approach
Little m marketing - ANS Focuses on functional or operational level of the org.
-Tactical marketing: Marketing activities that take place at the functional or operational level of
a firm.
-nuts and bolts
Sustainability - ANS meeting the needs of the present without compromising the ability of
future generations to meet their own needs
Triple Bottom Line - ANS people, planet, profit
benefit - ANS some type of utilities that a company provides customers
Four types of utility - ANS form, time, place, ownership
Three types of utility created by marketing - ANS time, place, ownership
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Redraw Porters Value Chain - ANS -
5 Primary Activities of Porter's Value Chain - ANS inbound logistics, operations, outbound
logistics, marketing and sales, service
Support Activities Porter's Value Chain - ANS firm infrastructure, human resource
management, technology development, procurement
Marketing Planning - ANS the ongoing process of developing and implementing market-
driven strategies for an organization
Marketing Plan - ANS the resulting document that records the marketing planning process in
a useful framework
Strategic Planning - ANS the process of developing and maintaining a strategic fit between
the organization's goals and capabilities and its changing marketing opportunities
tactical planning - ANS the process of developing detailed, short-term statements about
what is to be done, who is to do it, and how it is to be done
Framework for Marketing Planning - ANS Ensure the marketing plan is connected to the
firm's business plan (including mission, vision, goals, objectives, and strategies)
Conduct a situation analysis*
Perform any needed market research
Establish marketing goals and objectives*
Develop marketing strategies*
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
