d077 WGU Questions and Answers | 2025/2026
What is the main function of Bringing value to customers
marketing? Decreasing
expenditures
Correct! The main function of marketing is to determine what
Improving partner
customers value, want, or need, and then to position a
relationships Bringing
product that meets that value.
value to customers
Increasing productivity
Which set of connections is Between customers and products
created by marketers to
generate value?
Correct! Marketing generates value by determining what its
Between customers and
target customers want or value, and then positioning a
suppliers Between
product to meet that need or desire.
companies and media
Between companies and
suppliers Between
customers and
products
,What is the relationship Sales includes the exchange of money of a company's
between sales and marketing product or service, while marketing is the process of
in a firm's business strategy? communicating the value of a product or service.
Sales includes the exchange of
money of a company's Correct! Sales includes the actual sale of the company's
product or service, while product, however marketing often works to help customers
marketing is the process of make their actual decision to purchase by
communicating the value of a communicating value.
product or service.
Sales includes the process
of communicating the value
of a product or service,
while marketing focuses on
the actual exchange of money
for a product or service.
Sales includes calculating how
much profit has been earned
for a company within a fiscal
year, while marketing is the
process of communicating
the value of a product or
service.
Sales includes the process
of communicating the value of
a product or service, while
marketing involves
calculating how much profit
has been earned for a
,company within a fiscal year.
What is an example of a A manager conducting research on potential customers
marketing activity? A sales
associate liquidating
Correct! A marketing concept is defined as the use of
inventory
marketing data to focus on the needs and wants of
An executive reporting on
customers in order to develop marketing strategies that not
stock performance
only satisfy the needs of the customers, but also accomplish
An engineer conducting
the goals of the organization
quality control review
A manager conducting
research on potential
customers
Which element of the Promotion
marketing mix is associated
with social media advertising?
Correct! Promotion refers to the ways in which is a product is
Promotion
advertised. Social media advertising is associated with the
Price
promotion element of the marketing mix.
Place
Prod
uct
Pricing a product high to Price Skimming
determine the price it
commands and to raise
profits
grouping two or more Bundling
related products together
and pricing and pricing them
as a single product
Pricing a product lower then Penetration Pricing
, the perceived market price so
that more people will buy it
Pricing products below the Leader Pricing
normal markup or below cost
to attract customers where
they would not usually shop
A sales person pitches a new Personal selling
product to the customer in a
face-to-face meeting.
A company provides a Influencer Marketing
celebrity with products and
payment to publicly promote
their goods.
What is the main function of Bringing value to customers
marketing? Decreasing
expenditures
Correct! The main function of marketing is to determine what
Improving partner
customers value, want, or need, and then to position a
relationships Bringing
product that meets that value.
value to customers
Increasing productivity
Which set of connections is Between customers and products
created by marketers to
generate value?
Correct! Marketing generates value by determining what its
Between customers and
target customers want or value, and then positioning a
suppliers Between
product to meet that need or desire.
companies and media
Between companies and
suppliers Between
customers and
products
,What is the relationship Sales includes the exchange of money of a company's
between sales and marketing product or service, while marketing is the process of
in a firm's business strategy? communicating the value of a product or service.
Sales includes the exchange of
money of a company's Correct! Sales includes the actual sale of the company's
product or service, while product, however marketing often works to help customers
marketing is the process of make their actual decision to purchase by
communicating the value of a communicating value.
product or service.
Sales includes the process
of communicating the value
of a product or service,
while marketing focuses on
the actual exchange of money
for a product or service.
Sales includes calculating how
much profit has been earned
for a company within a fiscal
year, while marketing is the
process of communicating
the value of a product or
service.
Sales includes the process
of communicating the value of
a product or service, while
marketing involves
calculating how much profit
has been earned for a
,company within a fiscal year.
What is an example of a A manager conducting research on potential customers
marketing activity? A sales
associate liquidating
Correct! A marketing concept is defined as the use of
inventory
marketing data to focus on the needs and wants of
An executive reporting on
customers in order to develop marketing strategies that not
stock performance
only satisfy the needs of the customers, but also accomplish
An engineer conducting
the goals of the organization
quality control review
A manager conducting
research on potential
customers
Which element of the Promotion
marketing mix is associated
with social media advertising?
Correct! Promotion refers to the ways in which is a product is
Promotion
advertised. Social media advertising is associated with the
Price
promotion element of the marketing mix.
Place
Prod
uct
Pricing a product high to Price Skimming
determine the price it
commands and to raise
profits
grouping two or more Bundling
related products together
and pricing and pricing them
as a single product
Pricing a product lower then Penetration Pricing
, the perceived market price so
that more people will buy it
Pricing products below the Leader Pricing
normal markup or below cost
to attract customers where
they would not usually shop
A sales person pitches a new Personal selling
product to the customer in a
face-to-face meeting.
A company provides a Influencer Marketing
celebrity with products and
payment to publicly promote
their goods.
