BUS 3007 FPX4801 Ethics And Enterprise Ethics
Assessment 2 With 2025-2026 Updated Solutions
Creating an Ethical Corporate Culture: A Strategic Plan for T-Mobile
Assessment #2
Constance Mixson
BUS-FPX4801-Ethics and Enterprise
June 2025
Abstract
T-Mobile has built a reputation for innovation, customer satisfaction, and inclusivity. However,
as the company continues to scale, ethical complexities have emerged. This paper presents a
comprehensive plan to strengthen T-Mobile’s ethical corporate culture. It begins by exploring
the building blocks of ethical culture—values, ideals, and assumptions—and examines how they
interact to shape ethical behavior. A strategic, four-phase transformation plan is then outlined
to align leadership, policy, and everyday decision-making with company values. The report
concludes with tailored learning strategies that reinforce ethical norms and equip employees
with practical tools for making responsible choices in real-world scenarios.
Defining the Building Blocks of an Ethical Culture
A strong ethical corporate culture isn’t built on policies alone—it emerges from a dynamic blend
of values, ideals, and assumptions that guide behavior, shape decisions, and set the tone for
how people treat one another and the public. These three components form the ethical DNA of
a company and must work in harmony to foster integrity throughout the organization. For T-
1
, Mobile, these elements are visible and influential, but closer examination reveals opportunities
to more deeply align them and strengthen ethical consistency across the business.
Corporate Values: What the Company Claims to Stand For
Corporate values are the foundation of ethical culture. They are the principles that define
“right” behavior and guide both formal and informal decisions. T-Mobile identifies its core
values as Integrity First, Be Bold, and Customer Obsessed (T-Mobile, 2024).
These values appear in internal messaging, customer communications, and leadership
speeches. For example, during the COVID-19 pandemic, T-Mobile made a valuesbased decision
to continue paying retail employees during store closures—an action that demonstrated
integrity and people-first thinking. However, for values to shape culture, they must be
consistently enforced through recognition, rewards, and leadership modeling—not simply
promoted on paper.
Corporate Ideals: The Organization’s Ethical Aspirations
Ideals represent a company’s broader vision of its role in society and its long-term goals. They
influence purpose and inspire employees to think beyond profits. T-Mobile’s ideals are centered
around inclusion, innovation, and social equity. A standout example is the Project 10Million
initiative, which aims to provide free internet access to millions of underserved students in the
U.S. (T-Mobile, 2023). By investing in educational access, T-Mobile positions itself as a corporate
citizen focused on closing the digital divide. These ideals promote a shared sense of mission
among employees, contributing to a culture that sees ethical impact as part of business success.
2
Assessment 2 With 2025-2026 Updated Solutions
Creating an Ethical Corporate Culture: A Strategic Plan for T-Mobile
Assessment #2
Constance Mixson
BUS-FPX4801-Ethics and Enterprise
June 2025
Abstract
T-Mobile has built a reputation for innovation, customer satisfaction, and inclusivity. However,
as the company continues to scale, ethical complexities have emerged. This paper presents a
comprehensive plan to strengthen T-Mobile’s ethical corporate culture. It begins by exploring
the building blocks of ethical culture—values, ideals, and assumptions—and examines how they
interact to shape ethical behavior. A strategic, four-phase transformation plan is then outlined
to align leadership, policy, and everyday decision-making with company values. The report
concludes with tailored learning strategies that reinforce ethical norms and equip employees
with practical tools for making responsible choices in real-world scenarios.
Defining the Building Blocks of an Ethical Culture
A strong ethical corporate culture isn’t built on policies alone—it emerges from a dynamic blend
of values, ideals, and assumptions that guide behavior, shape decisions, and set the tone for
how people treat one another and the public. These three components form the ethical DNA of
a company and must work in harmony to foster integrity throughout the organization. For T-
1
, Mobile, these elements are visible and influential, but closer examination reveals opportunities
to more deeply align them and strengthen ethical consistency across the business.
Corporate Values: What the Company Claims to Stand For
Corporate values are the foundation of ethical culture. They are the principles that define
“right” behavior and guide both formal and informal decisions. T-Mobile identifies its core
values as Integrity First, Be Bold, and Customer Obsessed (T-Mobile, 2024).
These values appear in internal messaging, customer communications, and leadership
speeches. For example, during the COVID-19 pandemic, T-Mobile made a valuesbased decision
to continue paying retail employees during store closures—an action that demonstrated
integrity and people-first thinking. However, for values to shape culture, they must be
consistently enforced through recognition, rewards, and leadership modeling—not simply
promoted on paper.
Corporate Ideals: The Organization’s Ethical Aspirations
Ideals represent a company’s broader vision of its role in society and its long-term goals. They
influence purpose and inspire employees to think beyond profits. T-Mobile’s ideals are centered
around inclusion, innovation, and social equity. A standout example is the Project 10Million
initiative, which aims to provide free internet access to millions of underserved students in the
U.S. (T-Mobile, 2023). By investing in educational access, T-Mobile positions itself as a corporate
citizen focused on closing the digital divide. These ideals promote a shared sense of mission
among employees, contributing to a culture that sees ethical impact as part of business success.
2
