Which one of the following is NOT an essential quality of an opportunity? - Answers It is
profitable.
Which one of the following is NOT a social trend that is currently affecting how individuals
behave and set up priorities? - Answers Passage of the Affordable Care Act (Obamacare)
________ in the marketplace are a source of business opportunities. - Answers Gaps
Elon Musk, the founder of the electric car company Telsa and co-founder of the solar panel
company SolarCity is credited with having a "sixth sense" that allows him to see opportunities
that others miss. This sixth sense that Elon Musk has is called ___________. - Answers
entrepreneurial alertness
John and Amy both work in the billings department of Acme Corp. The nature of their job
involves frequent interaction with each other every working day. the tie between John and Amy
is an example of a _______ relationship. - Answers strong-tie
The number one rule for a brainstorming session is that ________. - Answers no criticism is
allowed
A popular technique used in classrooms to teach brainstorming is called the ______ report. -
Answers bug
Intuit (which makes Quicken and Turbo Tax products) routinely sends teams of testers to the
homes and businesses of its users to see how its products are working and to see insights for
new product ideas. Intuit uses _______ research. - Answers day-in-the-life
The term window of opportunity is a metaphor describing the __________ in which a firm can
realistically enter a new market. - Answers time period
Which of the following relationships is more likely to spark a new idea? - Answers Weak-tie
________ analysis is the process of determining whether a business idea is viable. - Answers
Feasibility
__________ research is research collected by the person(s) completing the analysis. - Answers
Primary
________ research is data collected that has already been collected, generic. - Answers
Secondary
A ____________ test involves showing a preliminary description of product or service idea. -
Answers Concept
__________ bias is the tendency to search for information that validates one's preceptions. -
, Answers Confirmation
PepsiCo, Coca-Cola, Dr. Pepper, and Schweppes are a group of firms that produce carbonated
beverages. Together, these firms constitute a(n) ____________. - Answers industry
Shelter Pups makes eco-friendly plush animals. The company aims its product at parents who
are willing to pay a premium for super-safe. environmentally friendly, educational toys. This is
Shelter Pups' ________. - Answers target market
In examining resource sufficiency, the focus in organizational feasibility analysis is on
__________ resources. - Answers nonfinancial
The most important issues to consider in financial feasibility analysis are ____________, financial
performance of similar businesses, and the overall financial attractiveness of the proposed
venture. - Answers total start-up cash needed
Which of the following is NOT a factor against which a start-up's projected rate of return should
be weighted? - Answers The returns require by the venture capital firms
________ is a template entrepreneurial firms use to complete a feasibility analysis. - Answers
First screen
Which of the following is NOT a key area in feasibility analysis? - Answers Entrepreneurial
feasibility
When you do research by conducting focus groups, you are conducting ___________ research. -
Answers primary
A preliminary description of a product or service idea is called a(n) ___________. - Answers
concept statement
"Click here to buy a Maui vacation" is an example of a(n) ________ page. - Answers landing
Which of the following is NOT a characteristic of an attractive industry? - Answers Is
concentrated rather than fragmented.
Jenny Smith is examining the feasibility of launching a start-up to make an online game for pre-
teen girls. Jenny's ________ market is the limited portion fo the industry that it goes after or to
which it wants to appeal. - Answers target
Delta, United, American, and Southwest are all int eh business of providing airline services to
passengers. Together, these firms constitute a(n) _____________. - Answers industry
Daisy and April, two budding entrepreneurs, are examining the skilled labor pool in the
community where their start-up is to be launched. Daisy and April are determining their venture's
____________. - Answers resource sufficiency