Salesforce Certified Pardot Consultant Exam ||
SOLVED
Custom Roles allow you to provide specific abilities to a user or users. - Correct Answer What
are custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or functionality -
Correct Answer What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - Correct Answer What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - Correct Answer what are user role security
limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms that you
host and Pardot-hosted campaign elements such as landing pages and search results. The Alias
is also used for any individually tracked links sent out in emails to your prospects. - Correct
Answer What is a CNAME?
An Express Export includes all default prospect fields, scores and grades but does not include
custom fields. - Correct Answer What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. - Correct
Answer What is a full export?
,A Soft Bounce is an email that is recognized by the recipient's mail server but is returned to the
sender because the recipient's mailbox is full or the mail server is temporarily unavailable. A
soft bounce message may be deliverable at another time or may be forwarded manually by the
network administrator in charge of redirecting mail on the recipient's domain. - Correct Answer
What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the address is
invalid. A hard bounce might occur because the domain name doesn't exist or because the
recipient is unknown. Some mail servers may hard bounce an email address if the message
received is suspected as spam. - Correct Answer What is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce rate. -
Correct Answer What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the email
was not delivered. - Correct Answer What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% - Correct Answer
Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email
address. - Correct Answer What is a visitor?
Through a form or form handler. - Correct Answer How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot - Correct Answer
What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site (for
example, a link your Twitter page, a banner ad on a third party site, etc.). - Correct Answer
What is a custom redirect?
,- banner ads
- social sharing
- links to files that you don't host - Correct Answer When should you use custom redirects?
30 minutes after the prospect has clicked on the custom redirect. - Correct Answer When do
custom redirects occur?
- forms
-form handlers
- files
- custom redirects
- emails
- page actions - Correct Answer What activities are completion actions available for?
FALSE: Completion actions are not retroactive and will only apply to activities moving forward
once you add them. - Correct Answer TRUE or FALSE
Completion actions are retroactive?
TRUE: except for adjust score and send autoresponder email. - Correct Answer TRUE or FALSE
Completion actions execute every time the action is completed?
TRUE: Completetion actions only run on prospects. - Correct Answer TRUE or FALSE
Completion actions only affect prospects not visitors?
TRUE: Completion actions will not execute for image files. - Correct Answer TRUE or FALSE:
Completion actions will not execute on images?
, TRUE: Completion actions will not execute for filtered activities. - Correct Answer TRUE or
FALSE
Completion actions will not execute for filtered activities?
Automation rules allow you to perform certain marketing and sales actions based on criteria
that you specify. - Correct Answer What are automation rules?
No. Once a prospect matches an automation rule, all of the actions that are defined at that time
in the rule are applied to that prospect and it is flagged as matching. If you add new actions
later, they will not be applied to prospects who have already matched. If you add new criteria to
the rule, the rule will not "unapply" actions to prospects who no longer match. - Correct Answer
If changes are made to a automation rule, will new criteria and actions apply to already
matched prospects?
No. An automation rule will only affect a prospect one time, and rules will never "un-match"
prospects if they no longer meet a rule's criteria. - Correct Answer Will an automation rule ever
match a prospect more than once?
Sort of. When automation rules are created, or an existing rule's criteria is edited, and the rule is
unpaused, the rule will search through all prospects in your account to find matches. In this way,
rules are retroactive — a prospect could have begun meeting the criteria last week, but if the
automation rule is created today the rule will still find them and match them. If you edit criteria,
it will not retroactively unmatch prospects. - Correct Answer Are automation rules retroactive?
-Standard Edition accounts can have up to 50 active automation rules running at any time.
- Pro Edition accounts can have up to 100 active automation rules
-Ultimate Edition accounts can have up to 150 active automation rules. - Correct Answer How
many automation rules can you have in an account?
SOLVED
Custom Roles allow you to provide specific abilities to a user or users. - Correct Answer What
are custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or functionality -
Correct Answer What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - Correct Answer What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - Correct Answer what are user role security
limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms that you
host and Pardot-hosted campaign elements such as landing pages and search results. The Alias
is also used for any individually tracked links sent out in emails to your prospects. - Correct
Answer What is a CNAME?
An Express Export includes all default prospect fields, scores and grades but does not include
custom fields. - Correct Answer What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. - Correct
Answer What is a full export?
,A Soft Bounce is an email that is recognized by the recipient's mail server but is returned to the
sender because the recipient's mailbox is full or the mail server is temporarily unavailable. A
soft bounce message may be deliverable at another time or may be forwarded manually by the
network administrator in charge of redirecting mail on the recipient's domain. - Correct Answer
What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the address is
invalid. A hard bounce might occur because the domain name doesn't exist or because the
recipient is unknown. Some mail servers may hard bounce an email address if the message
received is suspected as spam. - Correct Answer What is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce rate. -
Correct Answer What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the email
was not delivered. - Correct Answer What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% - Correct Answer
Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email
address. - Correct Answer What is a visitor?
Through a form or form handler. - Correct Answer How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot - Correct Answer
What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site (for
example, a link your Twitter page, a banner ad on a third party site, etc.). - Correct Answer
What is a custom redirect?
,- banner ads
- social sharing
- links to files that you don't host - Correct Answer When should you use custom redirects?
30 minutes after the prospect has clicked on the custom redirect. - Correct Answer When do
custom redirects occur?
- forms
-form handlers
- files
- custom redirects
- emails
- page actions - Correct Answer What activities are completion actions available for?
FALSE: Completion actions are not retroactive and will only apply to activities moving forward
once you add them. - Correct Answer TRUE or FALSE
Completion actions are retroactive?
TRUE: except for adjust score and send autoresponder email. - Correct Answer TRUE or FALSE
Completion actions execute every time the action is completed?
TRUE: Completetion actions only run on prospects. - Correct Answer TRUE or FALSE
Completion actions only affect prospects not visitors?
TRUE: Completion actions will not execute for image files. - Correct Answer TRUE or FALSE:
Completion actions will not execute on images?
, TRUE: Completion actions will not execute for filtered activities. - Correct Answer TRUE or
FALSE
Completion actions will not execute for filtered activities?
Automation rules allow you to perform certain marketing and sales actions based on criteria
that you specify. - Correct Answer What are automation rules?
No. Once a prospect matches an automation rule, all of the actions that are defined at that time
in the rule are applied to that prospect and it is flagged as matching. If you add new actions
later, they will not be applied to prospects who have already matched. If you add new criteria to
the rule, the rule will not "unapply" actions to prospects who no longer match. - Correct Answer
If changes are made to a automation rule, will new criteria and actions apply to already
matched prospects?
No. An automation rule will only affect a prospect one time, and rules will never "un-match"
prospects if they no longer meet a rule's criteria. - Correct Answer Will an automation rule ever
match a prospect more than once?
Sort of. When automation rules are created, or an existing rule's criteria is edited, and the rule is
unpaused, the rule will search through all prospects in your account to find matches. In this way,
rules are retroactive — a prospect could have begun meeting the criteria last week, but if the
automation rule is created today the rule will still find them and match them. If you edit criteria,
it will not retroactively unmatch prospects. - Correct Answer Are automation rules retroactive?
-Standard Edition accounts can have up to 50 active automation rules running at any time.
- Pro Edition accounts can have up to 100 active automation rules
-Ultimate Edition accounts can have up to 150 active automation rules. - Correct Answer How
many automation rules can you have in an account?
