Real Time CDP Exam 2026 Questions and
Answers
A real-time cdp business practitioner needs to delete a segment. what must the
business practitioner do before completing this task
1. Decrease the segment profile count to 0
2. Deactivate any active destination tied to the segment
3. delete any corresponding reports tied to the segment
4. remove any sources that feed the segment - Correct answer-Deactivate any
active destination tied to the segment
A real-time cdp business practitioner wants to create a segment to target people
who abandon carts on a retail website. Which segment logic should be used to
represent this?
1. Profile: Category !=Preferred Category
AND
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,Product Size !=Preferred Size
AND NOT
Abandoned Cart
AND Loyalty member
2. Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
AND
Abandoned Cart
AND Loyalty member
3. Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
OR
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,Abandoned Cart
OR Loyalty member - Correct answer-Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
AND
Abandoned Cart
AND Loyalty member
The marketing campaign manager of a retail company wants to create an audience
segment for an upcoming email campaign of their loyalty program. The targeted
audience of this segment are people in the age group between 25 and 35 years of
age who are not part of their gold or silver loyalty membership. Which segment
logic is recommended for this scenario?
1. Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
AND
Include - emailID exists
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, 2. Include - age group equals 25-35
AND
Include- loyalty status equals gold
AND
Include- loyalty status equals silver
AND
Include - emailID exists
3. Include - age group equals 25-35
OR
Exclude - loyalty status equals gold or silver
AND
Include - emailID exists - Correct answer-Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
Answers
A real-time cdp business practitioner needs to delete a segment. what must the
business practitioner do before completing this task
1. Decrease the segment profile count to 0
2. Deactivate any active destination tied to the segment
3. delete any corresponding reports tied to the segment
4. remove any sources that feed the segment - Correct answer-Deactivate any
active destination tied to the segment
A real-time cdp business practitioner wants to create a segment to target people
who abandon carts on a retail website. Which segment logic should be used to
represent this?
1. Profile: Category !=Preferred Category
AND
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,Product Size !=Preferred Size
AND NOT
Abandoned Cart
AND Loyalty member
2. Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
AND
Abandoned Cart
AND Loyalty member
3. Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
OR
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,Abandoned Cart
OR Loyalty member - Correct answer-Profile: Category !=Preferred Category
AND
Product Size !=Preferred Size
AND
Abandoned Cart
AND Loyalty member
The marketing campaign manager of a retail company wants to create an audience
segment for an upcoming email campaign of their loyalty program. The targeted
audience of this segment are people in the age group between 25 and 35 years of
age who are not part of their gold or silver loyalty membership. Which segment
logic is recommended for this scenario?
1. Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
AND
Include - emailID exists
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, 2. Include - age group equals 25-35
AND
Include- loyalty status equals gold
AND
Include- loyalty status equals silver
AND
Include - emailID exists
3. Include - age group equals 25-35
OR
Exclude - loyalty status equals gold or silver
AND
Include - emailID exists - Correct answer-Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4