PUBLIC RELATIONS TEST QUESTIONS WITH ANSWERS
#16
Branding - correct answer a process in which PR builds corporate and product identities
Public - correct answer any group of people who share common interests or values in a
particular situation
Stakeholder - correct answer a public that has a relationship with your organization; it
has a stake in your organization or in an issue potentially involving your organization
Relationship management - correct answer the use of public relations strategy and
tactics to foster and enhance the shared interests and values of an organization and the
publics important to it success
Press agentry/publicity model - correct answer the focus of public relations efforts is on
getting favorable coverage, or publicity, from the media; accuracy and truth are not seen
as essential
Public information model - correct answer focus is on the dissemination of objective and
accurate information; acting in much the same manner as new reports
2-way asymmetrical model - correct answer more sophisticated approach in which
research is used in an effort to influence important publics toward a particular point of
view; "selfish" model
2-way symmetrical model - correct answer focuses on 2-way communication as a
means of conflict resolution and for the promotion of mutual understanding between an
organization and its important publics
Integrated marketing communications (IMC) - correct answer PR is a component of a
different field encompassing many persuasive communications
Advertising - correct answer the use of controlled media in an attempt to influence the
actions of targeted publics
Marketing - correct answer the process of researching, creating, refining and promoting
a product or service and distributing that product or service to target consumers
Public relations - correct answer the management of relationships between an
organization and its publics
Research - correct answer the discovery phase of a problem-solving process; formal
and informal methods of information gathering
, Planning - correct answer the strategy phase of the problem-solving process;
practitioners use the information gathered during research
Communication - correct answer the execution phase of the problem-solving process;
where practitioners direct messages to specific publics in support of specified goals
Evaluation - correct answer the measurement of how efficiently and effectively a PR
effort met the organization's goals
Traditional 4-step model of pr - correct answer research - planning - communication -
evaluation
Dynamic model of the PR process - correct answer research, planning, communication
and evaluation all interlink with each other and can affect the way the flow goes
Values - correct answer the fundamental beliefs and standards that drive behavior and
decision making; the filters through which we see the world and the world sees us
Values-drive PR - correct answer incorporates a dynamic version of the 4-phase
process of research, planning, communication and evaluation into the framework
defined by an organization's core values
Boundary spanning - correct answer PR practitioners should understand and appreciate
all sides of a relationship between their organization and a particular public
Employee relations - correct answer the maintenance of mutually beneficial relations
between an organization and its employees
Media relations - correct answer the maintenance of mutually beneficial relations
between an organization and the journalists and other media people who report on its
activities
Government relations - correct answer the maintenance of mutually beneficial relations
between an organization and the local, state, and federal government agencies
important to its success
Accredited Business Communicator (ABC) - correct answer designation given to
accredited members of the International Association of Business Communicators
Accredited in Public Relations (APR) - correct answer designation given to accredited
members of the Public Relations Society of America
International association of business communicators (iabc) - correct answer the world's
2nd largest public relations professional association, with approximately 12,500
members; founded in 1970 with headquarters in San Francisco
#16
Branding - correct answer a process in which PR builds corporate and product identities
Public - correct answer any group of people who share common interests or values in a
particular situation
Stakeholder - correct answer a public that has a relationship with your organization; it
has a stake in your organization or in an issue potentially involving your organization
Relationship management - correct answer the use of public relations strategy and
tactics to foster and enhance the shared interests and values of an organization and the
publics important to it success
Press agentry/publicity model - correct answer the focus of public relations efforts is on
getting favorable coverage, or publicity, from the media; accuracy and truth are not seen
as essential
Public information model - correct answer focus is on the dissemination of objective and
accurate information; acting in much the same manner as new reports
2-way asymmetrical model - correct answer more sophisticated approach in which
research is used in an effort to influence important publics toward a particular point of
view; "selfish" model
2-way symmetrical model - correct answer focuses on 2-way communication as a
means of conflict resolution and for the promotion of mutual understanding between an
organization and its important publics
Integrated marketing communications (IMC) - correct answer PR is a component of a
different field encompassing many persuasive communications
Advertising - correct answer the use of controlled media in an attempt to influence the
actions of targeted publics
Marketing - correct answer the process of researching, creating, refining and promoting
a product or service and distributing that product or service to target consumers
Public relations - correct answer the management of relationships between an
organization and its publics
Research - correct answer the discovery phase of a problem-solving process; formal
and informal methods of information gathering
, Planning - correct answer the strategy phase of the problem-solving process;
practitioners use the information gathered during research
Communication - correct answer the execution phase of the problem-solving process;
where practitioners direct messages to specific publics in support of specified goals
Evaluation - correct answer the measurement of how efficiently and effectively a PR
effort met the organization's goals
Traditional 4-step model of pr - correct answer research - planning - communication -
evaluation
Dynamic model of the PR process - correct answer research, planning, communication
and evaluation all interlink with each other and can affect the way the flow goes
Values - correct answer the fundamental beliefs and standards that drive behavior and
decision making; the filters through which we see the world and the world sees us
Values-drive PR - correct answer incorporates a dynamic version of the 4-phase
process of research, planning, communication and evaluation into the framework
defined by an organization's core values
Boundary spanning - correct answer PR practitioners should understand and appreciate
all sides of a relationship between their organization and a particular public
Employee relations - correct answer the maintenance of mutually beneficial relations
between an organization and its employees
Media relations - correct answer the maintenance of mutually beneficial relations
between an organization and the journalists and other media people who report on its
activities
Government relations - correct answer the maintenance of mutually beneficial relations
between an organization and the local, state, and federal government agencies
important to its success
Accredited Business Communicator (ABC) - correct answer designation given to
accredited members of the International Association of Business Communicators
Accredited in Public Relations (APR) - correct answer designation given to accredited
members of the Public Relations Society of America
International association of business communicators (iabc) - correct answer the world's
2nd largest public relations professional association, with approximately 12,500
members; founded in 1970 with headquarters in San Francisco
