ADPR 151 Exam 1 Questions and Answers Already Passed
The communication process reminds us that ADPR is what? - Answers More than pushing info
ONE WAY. Communication requires a TWO WAY exchange.
Seven factors that are affecting and shaping IMC - Answers Accountability (for results), Digital
(media), Integrated (media platforms), Changes (in channel power), Global (competition), Brand
(parity), Engagement (contact points)
ADPR plays a major role in ___________ marketing communications. - Answers integrated
Advertising and Public relations work together to achieve defined strategic communication
________. - Answers objectives
These results contribute to a larger ____________________ plan that helps accomplish overall
corporate/non-proft goals. - Answers marketing and business
As U.S. and global economies go up and down, demonstrating communications effectiveness
remains extremely important. This results-oriented focus means AD PR professionals take
________ for the campaigns they create. - Answers accountability
The digital age enables ADPR accountability by providing the strategic communications team
access to data. These collective insights can also be called _______. - Answers Analytics
What are the four Ps? - Answers Product, price, place promotion
Gap needs to improve which P? - Answers Product
Where you can buy the product is which P? - Answers Place
Advertising is what type of media? - Answers Paid
PR is what type of media? - Answers Earned and owned
The emphasis on creating engaging contact is also called _______ marketing. - Answers content
Content marketing IS NOT NEW. Examples of owned content produced date back to the late
_______. - Answers 1800s
Advertising and PR team planning processes, professional roles, and team structures (are/are
not) similar . - Answers ARE
The AD PR process involves research, strategy, message, media and __________. - Answers
Measurement (or evaluation)
Throughout history, advertising reflects and _______ society/culture at that time period. -
Answers shapes (or influences)
, The role of advertising has changed over time. In its earliest forms, advertising helped _______ a
business by using images that communicate what the service is. - Answers identify
As the ad industry and society evolved, advertising took on roles of informing and _____. This
evolution occurred as ________ changed, like the introductions of newspapers, radio, TV, the
Internet, and smart phones. - Answers persuading
technology
Whats a primary role of advertising today? - Answers engagement
The evolution of advertising in the U.S. is marked by historical ______ that tend to coincide with
technology changes launching new types of media channels. - Answers Eras
Which advertising era is connected to Ben Franklins The Pennsylvania Gazette? - Answers The
print era
Which global powerhouse agencies date back to the 19th century? - Answers JWT, BBDO
This adverting historical milestone came about out of concern that ads in the early 20th century
contained puffery and could potentially deceive consumers. - Answers Truth in Advertising ;(FTC
Act)
Advertising took off along with growing U.S. industries after WWII and into the 1950s. This
creative era in advertising inspired the age of the _____ men. - Answers Mad (three mad men)
Three great advertising fathers from this era - Answers David Ogilivy
WIlliam Bernbach
Leo Burnett
What ad agencies did the greats create that are still leaders today? - Answers Ogilvy & Mather,
DDB, Leo Burnett
This Advertising Hall of Fame member serves as a J. Walter Thompson copy writer, University
of Chicago professor, and the first chairman of the Ad Council. - Answers James Webb Young
Name an iconic ad from the 1950s? 19080s? - Answers Volkswagen
Apple
The Ad council creates ______ advertising. - Answers public service
How have the ad council ads helped shape the U.S. since the 1940s? - Answers Forest fire
prevention, reduction of pollution, wearing seat belts, reducing drunk driving, crime prevention,
obesity awareness education, awareness of implicit bias and prejudice, etc.
The communication process reminds us that ADPR is what? - Answers More than pushing info
ONE WAY. Communication requires a TWO WAY exchange.
Seven factors that are affecting and shaping IMC - Answers Accountability (for results), Digital
(media), Integrated (media platforms), Changes (in channel power), Global (competition), Brand
(parity), Engagement (contact points)
ADPR plays a major role in ___________ marketing communications. - Answers integrated
Advertising and Public relations work together to achieve defined strategic communication
________. - Answers objectives
These results contribute to a larger ____________________ plan that helps accomplish overall
corporate/non-proft goals. - Answers marketing and business
As U.S. and global economies go up and down, demonstrating communications effectiveness
remains extremely important. This results-oriented focus means AD PR professionals take
________ for the campaigns they create. - Answers accountability
The digital age enables ADPR accountability by providing the strategic communications team
access to data. These collective insights can also be called _______. - Answers Analytics
What are the four Ps? - Answers Product, price, place promotion
Gap needs to improve which P? - Answers Product
Where you can buy the product is which P? - Answers Place
Advertising is what type of media? - Answers Paid
PR is what type of media? - Answers Earned and owned
The emphasis on creating engaging contact is also called _______ marketing. - Answers content
Content marketing IS NOT NEW. Examples of owned content produced date back to the late
_______. - Answers 1800s
Advertising and PR team planning processes, professional roles, and team structures (are/are
not) similar . - Answers ARE
The AD PR process involves research, strategy, message, media and __________. - Answers
Measurement (or evaluation)
Throughout history, advertising reflects and _______ society/culture at that time period. -
Answers shapes (or influences)
, The role of advertising has changed over time. In its earliest forms, advertising helped _______ a
business by using images that communicate what the service is. - Answers identify
As the ad industry and society evolved, advertising took on roles of informing and _____. This
evolution occurred as ________ changed, like the introductions of newspapers, radio, TV, the
Internet, and smart phones. - Answers persuading
technology
Whats a primary role of advertising today? - Answers engagement
The evolution of advertising in the U.S. is marked by historical ______ that tend to coincide with
technology changes launching new types of media channels. - Answers Eras
Which advertising era is connected to Ben Franklins The Pennsylvania Gazette? - Answers The
print era
Which global powerhouse agencies date back to the 19th century? - Answers JWT, BBDO
This adverting historical milestone came about out of concern that ads in the early 20th century
contained puffery and could potentially deceive consumers. - Answers Truth in Advertising ;(FTC
Act)
Advertising took off along with growing U.S. industries after WWII and into the 1950s. This
creative era in advertising inspired the age of the _____ men. - Answers Mad (three mad men)
Three great advertising fathers from this era - Answers David Ogilivy
WIlliam Bernbach
Leo Burnett
What ad agencies did the greats create that are still leaders today? - Answers Ogilvy & Mather,
DDB, Leo Burnett
This Advertising Hall of Fame member serves as a J. Walter Thompson copy writer, University
of Chicago professor, and the first chairman of the Ad Council. - Answers James Webb Young
Name an iconic ad from the 1950s? 19080s? - Answers Volkswagen
Apple
The Ad council creates ______ advertising. - Answers public service
How have the ad council ads helped shape the U.S. since the 1940s? - Answers Forest fire
prevention, reduction of pollution, wearing seat belts, reducing drunk driving, crime prevention,
obesity awareness education, awareness of implicit bias and prejudice, etc.
