FBLA Event Management & Hospitality Exam Practice
Questions
1. Basic concepts relating to hos- building and maintaining relationships with current
and fu-
pitality industry ture customers. The industry also includes selling intangible
services, like luxuries (example: spa and room service)
2. Define the seven key Selling: marketing to customers
market- ing functions Marketing Information Management: giving knowledge
(Selling, Market-
ing Information Management, about the market (ex: demographics)
Financing, Pricing, Promotion, Financing: money factor
Product/Service Management, Pricing: What things should cost
and Distribution) Promotion: upgrades
Product/Service Management: Managing the quality of
ser- vices and products
Distribution: Spreading out marketing
3. Define service marketing helps advertisers in travel, restaurants, and consumer
and services
how it relates to the hospitality bring awareness and consideration of their produc
and
industry. industry.
4. Explain the impact of 7. Explain the role of demo-
travel and tourism on the graphics as it relates to hospi-
U.S. econ- omy as well as tality management.
worldwide.
5. Describe various
advertising strategies for
the hospitality industry.
6. Explain public relations
and publicity as they
relate to the hospitality
1/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
services to consumers.
Travel and tourism bring in more business
and money to organizations like restaurants
and retail stores. This goes for all over the
world.
Social media, video advertising, loyalty
programs, and other online resources
cultivating meaningful relationships with others
who can in- fluence purchasing decisions by
helping tell your brand's story and selling
the unique experience you otter
Demographics are the characteristics of
populations. It is vital to know your guests or
overall to find target audiences for
services
2/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
8. Describe market segmenta-Market segmentation is the process of grouping hotel
guests
tion and meeting the needs of into categories based on their booking patterns an
travel
various target markets in habits. By segmenting hotel guests into market
the hospitality industry. groups, hote- liers are able to identify where their
business is coming from, spot new business in the
area, and drive hotel revenue
9. Explain the product and
ser- vice mix for various Product and service mix is ottering both products and
types of hospitality services to your guests. Examples includes spas,
businesses. merchandise, and room service.
10. Describe marketing
Social media campaigns and visually pleasing ads
strategies for the
encourage viewers to look more into your business.
hospitality industry.
Conference centers who host events including business
11. Define the impact that a
bring
con-
ference/convention center has in delegates and attendees who spend money o
accommo-
on the hospitality
industry for a city or
region. 14. Describe property wide
12. Describe the latest
trends re- garding the
leisure traveler.
(Eco/environmental, etc.)
13. Define the different hotel
and motel types.
3/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
dations, dining, transportation, and other local Chain Hotels: Hampton/Hilton basic stays
services. Motels: are more attordable for longer
stays
Resorts: luxurious option including more services and
Many trends include seeing nature and
activi- ties
beautiful environ- ments. On the other hand,
Inns: smaller buildings
wealthy and fancy cities with good food and
great shopping centers bring many Business travelers: Business centers, meeting rooms,
travelers.
amenities that meet the needs high-speed internet, and printing services
of the different target markets Families: Swimming pools, game rooms,
playgrounds, and
in the hospitality industry. family-friendly activities
4/
65
Questions
1. Basic concepts relating to hos- building and maintaining relationships with current
and fu-
pitality industry ture customers. The industry also includes selling intangible
services, like luxuries (example: spa and room service)
2. Define the seven key Selling: marketing to customers
market- ing functions Marketing Information Management: giving knowledge
(Selling, Market-
ing Information Management, about the market (ex: demographics)
Financing, Pricing, Promotion, Financing: money factor
Product/Service Management, Pricing: What things should cost
and Distribution) Promotion: upgrades
Product/Service Management: Managing the quality of
ser- vices and products
Distribution: Spreading out marketing
3. Define service marketing helps advertisers in travel, restaurants, and consumer
and services
how it relates to the hospitality bring awareness and consideration of their produc
and
industry. industry.
4. Explain the impact of 7. Explain the role of demo-
travel and tourism on the graphics as it relates to hospi-
U.S. econ- omy as well as tality management.
worldwide.
5. Describe various
advertising strategies for
the hospitality industry.
6. Explain public relations
and publicity as they
relate to the hospitality
1/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
services to consumers.
Travel and tourism bring in more business
and money to organizations like restaurants
and retail stores. This goes for all over the
world.
Social media, video advertising, loyalty
programs, and other online resources
cultivating meaningful relationships with others
who can in- fluence purchasing decisions by
helping tell your brand's story and selling
the unique experience you otter
Demographics are the characteristics of
populations. It is vital to know your guests or
overall to find target audiences for
services
2/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
8. Describe market segmenta-Market segmentation is the process of grouping hotel
guests
tion and meeting the needs of into categories based on their booking patterns an
travel
various target markets in habits. By segmenting hotel guests into market
the hospitality industry. groups, hote- liers are able to identify where their
business is coming from, spot new business in the
area, and drive hotel revenue
9. Explain the product and
ser- vice mix for various Product and service mix is ottering both products and
types of hospitality services to your guests. Examples includes spas,
businesses. merchandise, and room service.
10. Describe marketing
Social media campaigns and visually pleasing ads
strategies for the
encourage viewers to look more into your business.
hospitality industry.
Conference centers who host events including business
11. Define the impact that a
bring
con-
ference/convention center has in delegates and attendees who spend money o
accommo-
on the hospitality
industry for a city or
region. 14. Describe property wide
12. Describe the latest
trends re- garding the
leisure traveler.
(Eco/environmental, etc.)
13. Define the different hotel
and motel types.
3/
65
, FBLA Event Management & Hospitality Exam Practice
Questions
dations, dining, transportation, and other local Chain Hotels: Hampton/Hilton basic stays
services. Motels: are more attordable for longer
stays
Resorts: luxurious option including more services and
Many trends include seeing nature and
activi- ties
beautiful environ- ments. On the other hand,
Inns: smaller buildings
wealthy and fancy cities with good food and
great shopping centers bring many Business travelers: Business centers, meeting rooms,
travelers.
amenities that meet the needs high-speed internet, and printing services
of the different target markets Families: Swimming pools, game rooms,
playgrounds, and
in the hospitality industry. family-friendly activities
4/
65
