Guide)
1. marketing process of planning and executing the conception, pricing,
promotion, and
distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives
2. minor hearing, seeing, talking
marketing
activities
storing products, distribution centers, accepting credit, and
3. important arranging means of online payment
market- ing
activities
4. 7 fnts of marketing marketing, financing, pricing, promotion, product/service
management, distri-
bution, and selling
5. product/ designing, developing, maintaining, improving, and acquiring
service products and services that meet consumer needs
management
6. distribution determining the best ways for customers to locate, obtain, and use
the products
and services of an organization
7. selling communicating directly with potential customers to determine and
satisfy their
needs
8. marketing-informa- obtaining, managing, and using market information to improve
business de-
tion management cision making and the performance of marketing activities
9. financing budgeting for marketing activities, obtaining the necessary funds
1/
6
, FBLA Marketing Questions & Answers (Study
Guide)
needed for
operations, and providing financial assistance to customers so they
can pur- chase the business' products and services
10. pricing setting and communicating the value of products and services
11. promotion communicating information about products and services to
potential cus-
tomers
2/
6