1|Page
BUAD 332 Exam 1 – Business Logistics and Supply
Chain Management Test Questions and Answers 2025/
2026|| Newest Update!!!
Suppliers - ANSWER-provide resources needed to
produce goods and services; important link in the "value
delivery system"; enlightened marketers consider
suppliers to be partners
Marketing intermediaries - ANSWER-help the company
promote, sell, and distribute its goods to final buyers
Examples of marketing intermediaries - ANSWER-
resellers (amazon), physical distribution firms (UPS),
marketing service agencies (Tombras), financial
intermediaries (banks)
[Customers] 5 types of markets that purchase a
company's goods and services - ANSWER-consumer
markets, business markets, reseller markets, government
markets, international markets
Competitors - ANSWER-those who serve a target market
with products and services that are viewed by consumers
as being reasonable substitutes
,2|Page
Publics - ANSWER-group that has an interest in or impact
on an organization's ability to achieve its objectives
Types of publics - ANSWER-financial publics, media
publics, government publics, citizen-action publics, local
publics, general public, internal publics
Company's Macro environment - ANSWER-the company
and all the actors in the micro environment operate in a
larger macro environment of forces that shape
opportunities and pose threats to the company
Demographic forces - ANSWER-the study of human
populations in terms of size, density, location, age, gender,
race, occupation, and other statistics
Economic environment - ANSWER-consists of factors that
affect consumer purchasing power and spending patterns
Natural environment - ANSWER-involves the natural
resources that are needed as inputs by marketers or that
are affected by marketing activities
, 3|Page
Factors impacting the natural environment - ANSWER-
shortages of raw materials, increased pollution, global
climate change
Primary data must determine: - ANSWER-research
approach, contact methods, sampling plan, research
instruments
Qualitative research - ANSWER-observations, in-depth
interviewing, focus groups
Quantitative research - ANSWER-surveys, experiments,
analytics
Pros of observation - ANSWER-record what "actually
happened" without bias or memory filters, avoids problems
of measuring attitudes or motivations, technology can
facilitate detailed data gathering
Cons of observation - ANSWER-attitudes and motives
cannot be determined, some behavior cannot be observed
because it is unethical or illegal
BUAD 332 Exam 1 – Business Logistics and Supply
Chain Management Test Questions and Answers 2025/
2026|| Newest Update!!!
Suppliers - ANSWER-provide resources needed to
produce goods and services; important link in the "value
delivery system"; enlightened marketers consider
suppliers to be partners
Marketing intermediaries - ANSWER-help the company
promote, sell, and distribute its goods to final buyers
Examples of marketing intermediaries - ANSWER-
resellers (amazon), physical distribution firms (UPS),
marketing service agencies (Tombras), financial
intermediaries (banks)
[Customers] 5 types of markets that purchase a
company's goods and services - ANSWER-consumer
markets, business markets, reseller markets, government
markets, international markets
Competitors - ANSWER-those who serve a target market
with products and services that are viewed by consumers
as being reasonable substitutes
,2|Page
Publics - ANSWER-group that has an interest in or impact
on an organization's ability to achieve its objectives
Types of publics - ANSWER-financial publics, media
publics, government publics, citizen-action publics, local
publics, general public, internal publics
Company's Macro environment - ANSWER-the company
and all the actors in the micro environment operate in a
larger macro environment of forces that shape
opportunities and pose threats to the company
Demographic forces - ANSWER-the study of human
populations in terms of size, density, location, age, gender,
race, occupation, and other statistics
Economic environment - ANSWER-consists of factors that
affect consumer purchasing power and spending patterns
Natural environment - ANSWER-involves the natural
resources that are needed as inputs by marketers or that
are affected by marketing activities
, 3|Page
Factors impacting the natural environment - ANSWER-
shortages of raw materials, increased pollution, global
climate change
Primary data must determine: - ANSWER-research
approach, contact methods, sampling plan, research
instruments
Qualitative research - ANSWER-observations, in-depth
interviewing, focus groups
Quantitative research - ANSWER-surveys, experiments,
analytics
Pros of observation - ANSWER-record what "actually
happened" without bias or memory filters, avoids problems
of measuring attitudes or motivations, technology can
facilitate detailed data gathering
Cons of observation - ANSWER-attitudes and motives
cannot be determined, some behavior cannot be observed
because it is unethical or illegal
