1|Page
BUAD 332 Exam 2 – Business Logistics and Supply
Chain Management Test Questions and Answers 2025/
2026|| Latest Exam!!!
Winn-Dixie identifying each of their stores by location like
Destin being a resort location or another store
concentration of Jewish populations is an example of
what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring
products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products
for you to buy that is unique for just you is an example of?
- ANSWER-Individual marketing
What factors needs to be considered when choosing a
target strategy? - ANSWER-Company resources, product
variability, product's life cycle, market variability, and
competitors' marketing strategies
What is socially responsible targeting? - ANSWER-
Avoiding targeting that is aimed towards vulnerable,
minority, or disadvantaged populations, especially children
and teens
,2|Page
Joe Camel as a cartoon character for cigarettes, Lucky
Charms ads toward children, and Malt Liquor advertised in
low income areas is an example of? - ANSWER-Not
socially responsible targeting
What is positioning? - ANSWER-The way a product is
defined by consumers on important attributes-- the place
the product occupies in consumers' minds relative to
competing products
Identifying a set of possible value differences and
competitive advantages on which to build, choosing the
right competitive advantages, and selecting an overall
position strategy is involved during what? - ANSWER-
Choosing a differentiation and positioning strategy
What is the key to winning target customers? - ANSWER-
Understanding their needs better than competitors do and
to deliver more value
How does one brand differentiate itself from another
brand? - ANSWER-Product, serves, channels, people, and
image differentiation
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Chevrolet telling their customers that they have earned the
highest JD Power ranking in 2016 is an example of what
kind of differentiation? - ANSWER-Product
Ace Hardware focuses on what kind of differentiation? -
ANSWER-Service
In Budweiser's commercial of offering people water in their
cans to show people they are trustworthy and that they are
there for people is an example for what kind of
differentiation? - ANSWER-Image
What are some differences that should be promoted in
differentiation and positioning? - ANSWER-Important,
distinctive, superior, communicable, preemptive,
affordable, and profitable
True or False: Products are always physical objects that
are offered to a market and satisfy customer needs and
wants - ANSWER-False
Services are - ANSWER-A special case of products
, 4|Page
What are products? - ANSWER-Anything that can be
offered to a market for attentions, acquisition, use, or
consumption and that might satisfy a want or need
What are convenience goods? - ANSWER-Purchased
frequently and immediately with little comparison shopping
effort with little customer involvement, low prices, mass
advertising, and widespread distribution
What are shopping products? - ANSWER-Bought less
frequently, more planning and effort, brand comparisons
on basis of price, quality, and style with a higher price and
selective distribution
What are speciality products? - ANSWER-Strong brand
preference and loyalty, special purchasing effort, little
comparison with a high price and exclusive distribution
What are unsought products? - ANSWER-Little product
awareness or knowledge of the brand with negative
interest where pricing strategies vary and aggressive
advertising is required
BUAD 332 Exam 2 – Business Logistics and Supply
Chain Management Test Questions and Answers 2025/
2026|| Latest Exam!!!
Winn-Dixie identifying each of their stores by location like
Destin being a resort location or another store
concentration of Jewish populations is an example of
what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring
products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products
for you to buy that is unique for just you is an example of?
- ANSWER-Individual marketing
What factors needs to be considered when choosing a
target strategy? - ANSWER-Company resources, product
variability, product's life cycle, market variability, and
competitors' marketing strategies
What is socially responsible targeting? - ANSWER-
Avoiding targeting that is aimed towards vulnerable,
minority, or disadvantaged populations, especially children
and teens
,2|Page
Joe Camel as a cartoon character for cigarettes, Lucky
Charms ads toward children, and Malt Liquor advertised in
low income areas is an example of? - ANSWER-Not
socially responsible targeting
What is positioning? - ANSWER-The way a product is
defined by consumers on important attributes-- the place
the product occupies in consumers' minds relative to
competing products
Identifying a set of possible value differences and
competitive advantages on which to build, choosing the
right competitive advantages, and selecting an overall
position strategy is involved during what? - ANSWER-
Choosing a differentiation and positioning strategy
What is the key to winning target customers? - ANSWER-
Understanding their needs better than competitors do and
to deliver more value
How does one brand differentiate itself from another
brand? - ANSWER-Product, serves, channels, people, and
image differentiation
,3|Page
Chevrolet telling their customers that they have earned the
highest JD Power ranking in 2016 is an example of what
kind of differentiation? - ANSWER-Product
Ace Hardware focuses on what kind of differentiation? -
ANSWER-Service
In Budweiser's commercial of offering people water in their
cans to show people they are trustworthy and that they are
there for people is an example for what kind of
differentiation? - ANSWER-Image
What are some differences that should be promoted in
differentiation and positioning? - ANSWER-Important,
distinctive, superior, communicable, preemptive,
affordable, and profitable
True or False: Products are always physical objects that
are offered to a market and satisfy customer needs and
wants - ANSWER-False
Services are - ANSWER-A special case of products
, 4|Page
What are products? - ANSWER-Anything that can be
offered to a market for attentions, acquisition, use, or
consumption and that might satisfy a want or need
What are convenience goods? - ANSWER-Purchased
frequently and immediately with little comparison shopping
effort with little customer involvement, low prices, mass
advertising, and widespread distribution
What are shopping products? - ANSWER-Bought less
frequently, more planning and effort, brand comparisons
on basis of price, quality, and style with a higher price and
selective distribution
What are speciality products? - ANSWER-Strong brand
preference and loyalty, special purchasing effort, little
comparison with a high price and exclusive distribution
What are unsought products? - ANSWER-Little product
awareness or knowledge of the brand with negative
interest where pricing strategies vary and aggressive
advertising is required
