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BUAD 332 FINAL Exam – Business Logistics and
Supply Chain Management Test Questions and
Answers 2025/ 2026|| NEWEST UPDATE
What are the 6 criticisms of marketing? - ANSWER-high
prices, deceptive practices, high-pressure selling, shoddy
or unsafe products, obsolescence, poor service to
disadvantaged consumers
What are high prices caused by? - ANSWER-high costs of
distribution
High advertising and promotion costs
Excessive markups
Example of excessive markups in class - ANSWER-Bayer
Asprin V. Store brand
Deceptive pricing & ex in class - ANSWER-falsely
advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
Ex: Jetstar & Virgin airlines
Deceptive promotion & ex in class - ANSWER-overstating
a product's features or performance
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Ex: Sketchers
Deceptive packaging & example in class - ANSWER-
includes exaggerating package contents through subtle
design, using misleading labeling, or describing size in
misleading terms
Ex: Disney princess jewelry making kit
Example of unethical/illegal personal selling in class -
ANSWER-pfizer
What industry has the highest amount of lobbying? -
ANSWER-Pharmaseuticals
Who was the godfather of consumerism and what book
did he write? - ANSWER-Ralph Mator, unsafe at any
speed
What are the buyers rights? - ANSWER--right to not buy a
product that is offered for sale
-right to expect the product to be safe
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-right to expect product to perform as claimed
-right to be well informed about important product aspects
-right to be protected against questionable practices
-right to influence marketing practices in a way that will
improve quality of life
Who was important influence in environmental movement?
- ANSWER-Al Gore
Example in class of green as a marketing strategy -
ANSWER-Ford Hybrid escape
Definition: a marketing philosophy holding that a
company's marketing should support the best long-run
performance of the marketing system - ANSWER-
enlightened marketing
3 types of enlightened marketing - ANSWER-consumer-
oriented marketing
Innovative marketing
Sense-of-mission marketing
BUAD 332 FINAL Exam – Business Logistics and
Supply Chain Management Test Questions and
Answers 2025/ 2026|| NEWEST UPDATE
What are the 6 criticisms of marketing? - ANSWER-high
prices, deceptive practices, high-pressure selling, shoddy
or unsafe products, obsolescence, poor service to
disadvantaged consumers
What are high prices caused by? - ANSWER-high costs of
distribution
High advertising and promotion costs
Excessive markups
Example of excessive markups in class - ANSWER-Bayer
Asprin V. Store brand
Deceptive pricing & ex in class - ANSWER-falsely
advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
Ex: Jetstar & Virgin airlines
Deceptive promotion & ex in class - ANSWER-overstating
a product's features or performance
,2|Page
Ex: Sketchers
Deceptive packaging & example in class - ANSWER-
includes exaggerating package contents through subtle
design, using misleading labeling, or describing size in
misleading terms
Ex: Disney princess jewelry making kit
Example of unethical/illegal personal selling in class -
ANSWER-pfizer
What industry has the highest amount of lobbying? -
ANSWER-Pharmaseuticals
Who was the godfather of consumerism and what book
did he write? - ANSWER-Ralph Mator, unsafe at any
speed
What are the buyers rights? - ANSWER--right to not buy a
product that is offered for sale
-right to expect the product to be safe
, 3|Page
-right to expect product to perform as claimed
-right to be well informed about important product aspects
-right to be protected against questionable practices
-right to influence marketing practices in a way that will
improve quality of life
Who was important influence in environmental movement?
- ANSWER-Al Gore
Example in class of green as a marketing strategy -
ANSWER-Ford Hybrid escape
Definition: a marketing philosophy holding that a
company's marketing should support the best long-run
performance of the marketing system - ANSWER-
enlightened marketing
3 types of enlightened marketing - ANSWER-consumer-
oriented marketing
Innovative marketing
Sense-of-mission marketing
