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Supply Chain Push Pull Boundary and Stages, Supply Chain Visibilty

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Supply Chain Various Stages involved in a process, Push / Pull, Visibility, Implementing SCOR model, Procurement Strategy, ESI keynotes.

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Assignment no. 1
Q1. Consider the purchase of a can of soda at a convenience store. Describe the various stages in
the supply chain and the different flows involved.

Answer) Purchasing of a can of a soda at a convenient store

It includes various stages and flows involved:

Stages involved:

Customer, Store, Distributor, Manufacturer, Supplier
or
Supplier → Manufacturer → Distributor → Retailer → Customer/Consumer (SMDRC)

Flows are:

Financial flow, Material flow, Information flow

As per given scenario:
➢ When a customer purchases a soda can from the convenient store:

Then his purchase represents the end of supply chain with the delivery of the item.
• A customer’s purchase moves product towards the customer, information & money flow
towards the retailer.
• In the next stage the retailer places an order to its distributor to replenish stock, thereby
moving information and money flow towards the distributor and product flow towards the
retailer (convenient store).
• Then distributor places and order to its manufacturer who send the products towards
distributor. (Information and money flow towards manufacturer)
• Lastly the manufacturer places an order to its supplier(s)/vendor(s). Money and Information
flow towards supplier and material flow towards manufacturer.

Q2. Consider the supply chain involved when a customer orders a book from Amazon. Identify the
push/pull boundary and two processes each in the push and pull phases.

A pull strategy applied when Amazon outsourced Ingram Book Group, which helps several
other bookshops, to supply customer demand. Amazon also split its income with the Ingram
Book Company.
A push strategy was implemented when Amazon added several warehouses, where the
inventory is procured, and orders are shipped using a pull strategy.

Identifying Push/Pull boundary & Processes:

Push/Pull boundary exists between retailer and customer

• Pull phase includes:
Shipping, Fulfillment of Order, Customer Returns, and Customer Billing.
• Push phase includes:
Production, Replenishment of Stock, Shipping, and Payments.

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Document information

Uploaded on
January 9, 2021
Number of pages
3
Written in
2020/2021
Type
CASE
Professor(s)
Dr. iqbal
Grade
A

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