TYPES OF CONSUMER
1. Consumer - A person who uses goods or services to satisfy their needs or wants.
Example: You drinking a soda makes you a consumer.
2. Ultimate Buyer - The final person who buys a product for personal use, not for resale.
Example: A family buying rice to cook and eat at home.
3. Institutional Buyer - An organization or institution that buys products in bulk for its
operations, not for selling.
Example: A school buying chairs and tables for classrooms.
4. Customer - A person or group that purchases goods or services from a business.
Example: A shopper buying groceries from a store.
5. Buyer - Anyone who pays for or acquires a product or service, either for personal use or for
others.
Example: A parent buying a toy for their child.
TYPES OF CONSUMER BEHAVIOR
Complex Buying Behavior - Happens when consumers are highly involved in a purchase
and there are big differences between brands.Usually for expensive or important
products
.Example: Buying a house, car, or laptop the buyer studies and compares many brands
before deciding.
Dissonance-Reducing Behavior Buying - Occurs when consumers are highly involved but
see little difference between brands.They may feel uncertain or anxious after buying, so
they look for reassurance that they made the right choice.
1. Consumer - A person who uses goods or services to satisfy their needs or wants.
Example: You drinking a soda makes you a consumer.
2. Ultimate Buyer - The final person who buys a product for personal use, not for resale.
Example: A family buying rice to cook and eat at home.
3. Institutional Buyer - An organization or institution that buys products in bulk for its
operations, not for selling.
Example: A school buying chairs and tables for classrooms.
4. Customer - A person or group that purchases goods or services from a business.
Example: A shopper buying groceries from a store.
5. Buyer - Anyone who pays for or acquires a product or service, either for personal use or for
others.
Example: A parent buying a toy for their child.
TYPES OF CONSUMER BEHAVIOR
Complex Buying Behavior - Happens when consumers are highly involved in a purchase
and there are big differences between brands.Usually for expensive or important
products
.Example: Buying a house, car, or laptop the buyer studies and compares many brands
before deciding.
Dissonance-Reducing Behavior Buying - Occurs when consumers are highly involved but
see little difference between brands.They may feel uncertain or anxious after buying, so
they look for reassurance that they made the right choice.
