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Summary

Samenvatting Uitgebreid en visueel: State of the Art Marketing!

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Sold
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Pages
21
Uploaded on
10-01-2021
Written in
2020/2021

Een visuele samenvatting van alle tentamenstof verbonden met het van State of The Art marketing. Alle modellen en theorieën staan erin beschreven. Succes met leren!

Institution
Hogeschool Windesheim (HW)
Course
State of the Art marketing

Content preview

STATE OF THE ART MARKETING → ALLE LESSTOF

College 1

De uitgangssituatie → 2 modellen

Model 1: Facetten van dienstverlening
https://youtu.be/7_6L2SuziWU




Model 2: Business Model Canvas

,Meet gedrag in plaats van intentie!!

Indicatoren voor toekomstig gedrag:
- Adoptie
- Koop
- Switchen
- Vermijding


College 2

Klassiek conditioneren
- Pavlov
- Stimulus/respons

,Instrumentele (of operationele) conditionering
- Skinner
- Straf/beloning

, Behoeftenpyramide van Maslov

1. Organische of lichamelijke behoeften. Hieronder vallen onder meer behoefte aan
slaap, voedsel, drinken en het uitscheiden van ontlasting. Maslow classificeert
hieronder ook seks en andere lichamelijke zaken zoals sport en comfort.
2. Behoefte aan veiligheid en zekerheid, het individu gaat beveiliging zoeken in een
groep. Dit kan bijvoorbeeld de buurt, het gezin of het bedrijf zijn.
3. Behoefte aan sociaal contact, behoefte aan vriendschap, liefde en positief-sociale
relaties.
4. Behoefte aan waardering, erkenning en zelfrespect, die de competentie en het
aanzien in groepsverband verhogen; het belang hechten aan de status in sociaal
verband.
5. Behoefte aan zelfverwerkelijking of zelfactualisatie. Dit is de behoefte om zijn
persoonlijkheid en zijn mentale groeimogelijkheden te ontwikkelen en te waarderen
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Written for

Institution
Hogeschool Windesheim (HW)
Study
Communicatie
Course
State of the Art marketing
All documents for this subject (1)

Document information

Uploaded on
January 10, 2021
Number of pages
21
Written in
2020/2021
Type
SUMMARY

Subjects

  • marketing
  • commerciele economie
  • communicatie
  • psychologie
  • ansoff
  • tracey wiersema
  • bmc
  • business model canvas
  • dienstenmarketing
  • state of the art
  • wouter de vries
  • tam mo
  • state of the art marketing
  • windesheim
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