TPC 1202 - CHAPTER 8: TOUR AND
TRAVEL AGENCY MARKETING EXAM
Q’S AND A’S
THE ROLE OF TOUR OPERATORS AND TRAVEL AGENTS IN THE
DISTRIBUTION NETWORK - ANSWER-Travel agencies cater to the general public's
needs to fulfill their distinct travel needs and demands and offer their best services in
terms of destinations, transportation, and other land arrangements.
TRUE - ANSWER-Travel agencies need to meet the customers' expectations
TRUE - ANSWER-Tour operators link tourism products between the producers and
the users
TRUE - ANSWER-wholesaler travel agencies perform as a supplier and a distributor.
Woodward (2000) - ANSWER-___________ highlights travel agencies'
FALSE (NEED) - ANSWER-Wholesalers do not need to utilize various marketing
distribution channels for each segment
THE IMPORTANCE OF MARKETING IN TOURISM - ANSWER-Companies
genuinely consider the consumers' demand in todays' consumer-oriented era by
creating value-added relationships
MARKETING MIX - ANSWER-Organizations establish relationships using a
marketing package of focused activities and responsibilities. They evaluate the
current market base demand, patronage, and loyalty over other competitors.
TOURISM MARKETING Ps - ANSWER-1. Product
2. Price
3. place
4. Promotion
5. People
6. Process
7. Packaging
8. Programming
9. Positioning
10. Partnership
PRODUCT - ANSWER-consists of a complete service offer for loyal travelers and
customers
PRICE - ANSWER-includes the organization's pricing policies and activities in a
service and classified attributes to be rationalized to acquire services or products. It
, has to be constant concerning other factors such as sales targets, product life
cycles, and market share
PROMOTION - ANSWER-It encompasses how far a travel organization utilizes
promotional activities and elements to create the strategic promotion service. It
includes all aspects of means to communicate with people about a product or
service.
PLACE - ANSWER-encompasses the place, channels, and activities that define the
service strategies
PEOPLE - ANSWER-This focuses on the client and the business practice, placing
travelers and customers at the heart of the activities
PHYSICAL EVIDENCE - ANSWER-It encompasses the facilities that promote a
customer-friendly, safe, secure, and green atmosphere in the company's premises.
Services are usually intangible that customers cannot estimate their quality
reasonably.
PROCESS - ANSWER-refers to a system wherein an organization sets a customer-
oriented procedure to deliver its product and services
PROGRAMMING - ANSWER-deals with how products will be scheduled or designed
based on seasonality, festivals, or public holidays.
POSITIONING - ANSWER-is a market communication practice that generates a
unique space in potential tourists' minds.
PARTNERSHIP - ANSWER-is a deliberate, collaborative agreement between two or
more parties who approve of coming together
Traditional media - ANSWER-it has been a part of the marketing culture for over half
a century. Companies have used them for many years to promote their products and
services.
Print Media - ANSWER-include newspapers, magazines, posters, brochures, snail
mails, signages, and other print ads.
Broadcast Media - ANSWER-consist of television and radio.
Retail travel agents - ANSWER-perform a crucial role in the tourism distribution
channel.
TRUE - ANSWER-Despite the rise of technology and online booking, travel agencies
are still more reliable when giving advice and offers.
TRUE - ANSWER-the internet can add to the travel agencies' strength, expanding on
their usual image as a booking agency.
TRAVEL AGENCY MARKETING EXAM
Q’S AND A’S
THE ROLE OF TOUR OPERATORS AND TRAVEL AGENTS IN THE
DISTRIBUTION NETWORK - ANSWER-Travel agencies cater to the general public's
needs to fulfill their distinct travel needs and demands and offer their best services in
terms of destinations, transportation, and other land arrangements.
TRUE - ANSWER-Travel agencies need to meet the customers' expectations
TRUE - ANSWER-Tour operators link tourism products between the producers and
the users
TRUE - ANSWER-wholesaler travel agencies perform as a supplier and a distributor.
Woodward (2000) - ANSWER-___________ highlights travel agencies'
FALSE (NEED) - ANSWER-Wholesalers do not need to utilize various marketing
distribution channels for each segment
THE IMPORTANCE OF MARKETING IN TOURISM - ANSWER-Companies
genuinely consider the consumers' demand in todays' consumer-oriented era by
creating value-added relationships
MARKETING MIX - ANSWER-Organizations establish relationships using a
marketing package of focused activities and responsibilities. They evaluate the
current market base demand, patronage, and loyalty over other competitors.
TOURISM MARKETING Ps - ANSWER-1. Product
2. Price
3. place
4. Promotion
5. People
6. Process
7. Packaging
8. Programming
9. Positioning
10. Partnership
PRODUCT - ANSWER-consists of a complete service offer for loyal travelers and
customers
PRICE - ANSWER-includes the organization's pricing policies and activities in a
service and classified attributes to be rationalized to acquire services or products. It
, has to be constant concerning other factors such as sales targets, product life
cycles, and market share
PROMOTION - ANSWER-It encompasses how far a travel organization utilizes
promotional activities and elements to create the strategic promotion service. It
includes all aspects of means to communicate with people about a product or
service.
PLACE - ANSWER-encompasses the place, channels, and activities that define the
service strategies
PEOPLE - ANSWER-This focuses on the client and the business practice, placing
travelers and customers at the heart of the activities
PHYSICAL EVIDENCE - ANSWER-It encompasses the facilities that promote a
customer-friendly, safe, secure, and green atmosphere in the company's premises.
Services are usually intangible that customers cannot estimate their quality
reasonably.
PROCESS - ANSWER-refers to a system wherein an organization sets a customer-
oriented procedure to deliver its product and services
PROGRAMMING - ANSWER-deals with how products will be scheduled or designed
based on seasonality, festivals, or public holidays.
POSITIONING - ANSWER-is a market communication practice that generates a
unique space in potential tourists' minds.
PARTNERSHIP - ANSWER-is a deliberate, collaborative agreement between two or
more parties who approve of coming together
Traditional media - ANSWER-it has been a part of the marketing culture for over half
a century. Companies have used them for many years to promote their products and
services.
Print Media - ANSWER-include newspapers, magazines, posters, brochures, snail
mails, signages, and other print ads.
Broadcast Media - ANSWER-consist of television and radio.
Retail travel agents - ANSWER-perform a crucial role in the tourism distribution
channel.
TRUE - ANSWER-Despite the rise of technology and online booking, travel agencies
are still more reliable when giving advice and offers.
TRUE - ANSWER-the internet can add to the travel agencies' strength, expanding on
their usual image as a booking agency.
