8 EXAM QUESTIONS AND ANSWERS
American Society of Travel Agents (ASTA) - ANSWER-Largest travel agency group
which strives to serve the best interests of the agency industry and the traveling
public. Its headquarters is located in the Washington, D.C. area. Membership is
world-wide.
Automated Distribution - ANSWER-There are now three systems - satellite ticket
printers in corporate offices connected by telephone lines to a travel agency,
automated ticketing machines owned by airlines and located in large airports, and
electronic commerce
Choosing Channels - ANSWER-Deciding on which combination of such will produce
the best results, often determined after experience.
Consolidators - ANSWER-Are travel agencies that sell airline tickets at discounts
Consortia - ANSWER-An association of travel agency members that provides
various kinds of assistance to members, usually in the marketing aspects of the
business
Corporate Travel Departments - ANSWER-Established in the company's offices to
facilitate travel by their own people. Saving travel costs and more efficiency are the
main reasons for such offices
Distribution Channel - ANSWER-Methods or systems used to sell the supplier's
travel products through organizations other than their own. Examples would be for a
cruise line to sell its cruises through retail travel agencies, and an airline selling its
point-to-point services or tours through an automobile club
Electronic Commerce (E-Commerce) - ANSWER-refers to the selling of goods and
services via the Internet
Home Based Travel Seller - ANSWER-Travel agents that work from their home
Hotel Sales Representatives - ANSWER-Companies which represent hotels which
are independently owned - not members of world-wide chains or systems. The sales
reps provide travel agencies and tour companies with various kinds of assistance
and information such as making reservations as well as do marketing and promotion
work in behalf of their principals.
Incentive Travel Firms - ANSWER-Tour companies that specialize in selling and
arranging tours for firms which want to provide incentive rewards of travel to their
employees, distributors or wholesalers, and to their customers