BTEC National Diploma in Travel and Tourism
Unit 18
Tourism in Rural Areas
Your Name
,Your Name
BTEC National Diploma in Travel and Tourism Level 3
Contents
Page 2-7 P1- Explain how different types of UK rural areas meet the
motivations of different types of visitors.
M1- Analyse the opportunities provided by one rural area to meet a
range of motivational needs.
Page 8-12 P2- Explain the changes in demand for facilities and services in UK
rural areas.
Page 13-24 M2- Explain how two rural areas are responding to changes in
demand for tourism facilities and services.
Page 25-26 D1- Analyse how two rural areas are responding to changing
demands for tourism facilities and services, making
recommendations for how one rural area could expand its activities,
facilities and services to broaden its appeal.
Page 27-32 P3- Explain roles and responsibilities of organisations involved in
the management of rural areas.
Page 33-34 P4- Explain impacts of tourism in rural areas.
Page 35-42 P5- Explain techniques used to manage impacts of tourism in rural
areas.
M3- Explain the management techniques that have been adopted
to minimise the negative impacts and maximise the positive
impacts of tourism in selected rural areas.
D2- Evaluate the success of techniques for managing the impacts of
tourism in selected rural areas.
1
,Your Name
BTEC National Diploma in Travel and Tourism Level 3
P1- Explain how different types of UK rural areas meet the motivations of different types
of visitors.
M1- Analyse the opportunities provided by one rural area to meet a range of motivational
needs.
National Parks
Lake District A well-known national park in Cumbria (northwest England). It is
popular due to its lakes, mountains and historical associations. There
are several local attractions- e.g. Windermere Lake cruises, sailing,
hidden Lakeland tours, aquariums, and ‘The World of Beatrix Potter’.
There are also various restaurants throughout the district that range
from fine dining to small cafes.
The Lake District is suitable for all tourists- including tourists with
limited mobility, families with
pushchairs and the visually impaired.
They currently have promoting projects
for young people from urban areas.
Typically, The Lake District attracts
middle-aged tourists as it is a relaxed
environment with natural features.
However, it is often popular for
educational trips.
Within the Lake District tourists can participate in traditional pursuits
(e.g. walking-Coniston-, fishing-Windermere-, camping- Baysbrown
farm-, etc.). However, they can also participate in passive pursuits
(e.g. sightseeing, photography-Ambleside-, peace and quiet-Cartmel).
Finally, they could participate in modern pursuit (e.g. mountain biking,
heritage or wildlife).
Worldwide tourists visit The Lake District due to its incredible scenery,
wildlife, history and culture. Tourism is a significant factor in the
economy of The Lake District- providing employment and supporting
many services within the local communities.
Peak District Located in Bakewell (central England), The Peak District is one of the
most popular national parks within the UK, due to its colossal 555
square miles of astonishing views.
Its name originates from the varying peaks. The southern area is
known as ‘The White Peak’ due to its
steep limestone valleys. The
northern area is known as ‘The Dark
Peak’ or ‘Kinder Scout’ due to the
dramatic gritstone valleys.
Most tourists choose to visit the Peak
District to participate recreational
activities/traditional pursuits (e.g.
walking- Castleton-, climbing-
Stanage-, caving and camping). Due to the ‘active’ events that are
offered, The Peak District has over 13.25 million annual visitors.
However, they could engage in passive or modern pursuits (e.g.
mountain biking, photography-Parkhouse Hill-, sightseeing-Dovedale-
or painting).
Typically, families with children visit the Peak District due to the
activities that are offered. However, some retired couples choose to
visit the Peak District due to the calm atmosphere.
Dartmoor Situated in southern Devon (southwest England). Dartmoor is typically
2
, Your Name
BTEC National Diploma in Travel and Tourism Level 3
visited for recreational purposes/traditional pursuits- e.g. walking,
cycling and camping.
Most tourists choose to visit Dartmoor due to relaxation. Dartmoor is
known for its peace, and opportunity to
explore the extreme beauty of ancient
landscape.
The typical tourist that visits Dartmoor would
be families with children. Dartmoor prides
itself on the safety. It has areas for picnics,
trails for walking/cycling. There are also open
spaces for children to run and play. There are numerous child and dog
friendly accommodations, and places to eat/drink. Accommodation
ranges from luxury hotels to self-catering cottages. Therefore, it
attracts a myriad of tourists.
There are multiple activities- e.g. llama walking, wild camping, pony
trekking, horse riding, trailing, painting and wildlife viewing. These
would be specialist activities.
New Forest The New Forest is one of the largest national parks of unenclosed
woodland, heathland and forest in Hampshire and Wiltshire (south
England). The New Forest is commonly visited by families and retired
couples- due to the accommodation options available. Families would
be able to take advantage of the entertainment and activities available
to them. Conversely, the retired couples may choose to enjoy the
peace and submerse in a retreat.
There are multiple motivations for tourists to visit The New Forest
depending on their purpose of travel. For instance, some tourists visit
for relaxation, but others want adventure. Tourists can hire bikes, hike
through the countryside or relax and rejuvenate in the spas. They can
also participate in traditional pursuits- e.g. walking- Abbots Walk-,
fishing-Hatchets Pond-, and golfing.
In the New Forest, horses, donkeys and cattle are allowed to roam
free.
The New Forest is typically an ‘active’ destination, but some clients
travel for relaxation. However, there are activities for clients to
participate in (e.g. archery, combat tag, fishing, golf, guided tours, and
bus tours). The tours generally focus on the history, heritage, wildlife
and woodlands. Moreover, clients could also participate in water
activities- these are ideal for younger groups/families.
M1-
The New Forest tends to attract old couples due to the attractions and
relaxation opportunities. For instance, the Chewton Glen Hotel and
Spa- home to Europe’s largest hydrotherapy pool.
It also attracts younger groups due to the adventure and adrenaline
activities available- the ‘active’ image often appeals to active couples
that are seeking adventure- e.g. rock climbing Golden Gecko. They
may also be motivated to visit the 5* restaurants in Brockenhurst- e.g.
Albero Italian.
Conversely, it appeals to educational groups due to the guided tours
and bus tours. They could also visit the Iron Age Village to learn how
they lived 2500 years ago.
Families may be motivated to visit the New Forest due to Paulton’s
Park and their exceptional Peppa Pig World. There is also a lot of family
friendly parking and accommodation- e.g. Sandy Balls Holiday Village.
Norfolk Broads The Norfolk Broads are a group of rivers and lakes located in Norwich
(East England). The Norfolk Broads are suitable for many traditional
3
Unit 18
Tourism in Rural Areas
Your Name
,Your Name
BTEC National Diploma in Travel and Tourism Level 3
Contents
Page 2-7 P1- Explain how different types of UK rural areas meet the
motivations of different types of visitors.
M1- Analyse the opportunities provided by one rural area to meet a
range of motivational needs.
Page 8-12 P2- Explain the changes in demand for facilities and services in UK
rural areas.
Page 13-24 M2- Explain how two rural areas are responding to changes in
demand for tourism facilities and services.
Page 25-26 D1- Analyse how two rural areas are responding to changing
demands for tourism facilities and services, making
recommendations for how one rural area could expand its activities,
facilities and services to broaden its appeal.
Page 27-32 P3- Explain roles and responsibilities of organisations involved in
the management of rural areas.
Page 33-34 P4- Explain impacts of tourism in rural areas.
Page 35-42 P5- Explain techniques used to manage impacts of tourism in rural
areas.
M3- Explain the management techniques that have been adopted
to minimise the negative impacts and maximise the positive
impacts of tourism in selected rural areas.
D2- Evaluate the success of techniques for managing the impacts of
tourism in selected rural areas.
1
,Your Name
BTEC National Diploma in Travel and Tourism Level 3
P1- Explain how different types of UK rural areas meet the motivations of different types
of visitors.
M1- Analyse the opportunities provided by one rural area to meet a range of motivational
needs.
National Parks
Lake District A well-known national park in Cumbria (northwest England). It is
popular due to its lakes, mountains and historical associations. There
are several local attractions- e.g. Windermere Lake cruises, sailing,
hidden Lakeland tours, aquariums, and ‘The World of Beatrix Potter’.
There are also various restaurants throughout the district that range
from fine dining to small cafes.
The Lake District is suitable for all tourists- including tourists with
limited mobility, families with
pushchairs and the visually impaired.
They currently have promoting projects
for young people from urban areas.
Typically, The Lake District attracts
middle-aged tourists as it is a relaxed
environment with natural features.
However, it is often popular for
educational trips.
Within the Lake District tourists can participate in traditional pursuits
(e.g. walking-Coniston-, fishing-Windermere-, camping- Baysbrown
farm-, etc.). However, they can also participate in passive pursuits
(e.g. sightseeing, photography-Ambleside-, peace and quiet-Cartmel).
Finally, they could participate in modern pursuit (e.g. mountain biking,
heritage or wildlife).
Worldwide tourists visit The Lake District due to its incredible scenery,
wildlife, history and culture. Tourism is a significant factor in the
economy of The Lake District- providing employment and supporting
many services within the local communities.
Peak District Located in Bakewell (central England), The Peak District is one of the
most popular national parks within the UK, due to its colossal 555
square miles of astonishing views.
Its name originates from the varying peaks. The southern area is
known as ‘The White Peak’ due to its
steep limestone valleys. The
northern area is known as ‘The Dark
Peak’ or ‘Kinder Scout’ due to the
dramatic gritstone valleys.
Most tourists choose to visit the Peak
District to participate recreational
activities/traditional pursuits (e.g.
walking- Castleton-, climbing-
Stanage-, caving and camping). Due to the ‘active’ events that are
offered, The Peak District has over 13.25 million annual visitors.
However, they could engage in passive or modern pursuits (e.g.
mountain biking, photography-Parkhouse Hill-, sightseeing-Dovedale-
or painting).
Typically, families with children visit the Peak District due to the
activities that are offered. However, some retired couples choose to
visit the Peak District due to the calm atmosphere.
Dartmoor Situated in southern Devon (southwest England). Dartmoor is typically
2
, Your Name
BTEC National Diploma in Travel and Tourism Level 3
visited for recreational purposes/traditional pursuits- e.g. walking,
cycling and camping.
Most tourists choose to visit Dartmoor due to relaxation. Dartmoor is
known for its peace, and opportunity to
explore the extreme beauty of ancient
landscape.
The typical tourist that visits Dartmoor would
be families with children. Dartmoor prides
itself on the safety. It has areas for picnics,
trails for walking/cycling. There are also open
spaces for children to run and play. There are numerous child and dog
friendly accommodations, and places to eat/drink. Accommodation
ranges from luxury hotels to self-catering cottages. Therefore, it
attracts a myriad of tourists.
There are multiple activities- e.g. llama walking, wild camping, pony
trekking, horse riding, trailing, painting and wildlife viewing. These
would be specialist activities.
New Forest The New Forest is one of the largest national parks of unenclosed
woodland, heathland and forest in Hampshire and Wiltshire (south
England). The New Forest is commonly visited by families and retired
couples- due to the accommodation options available. Families would
be able to take advantage of the entertainment and activities available
to them. Conversely, the retired couples may choose to enjoy the
peace and submerse in a retreat.
There are multiple motivations for tourists to visit The New Forest
depending on their purpose of travel. For instance, some tourists visit
for relaxation, but others want adventure. Tourists can hire bikes, hike
through the countryside or relax and rejuvenate in the spas. They can
also participate in traditional pursuits- e.g. walking- Abbots Walk-,
fishing-Hatchets Pond-, and golfing.
In the New Forest, horses, donkeys and cattle are allowed to roam
free.
The New Forest is typically an ‘active’ destination, but some clients
travel for relaxation. However, there are activities for clients to
participate in (e.g. archery, combat tag, fishing, golf, guided tours, and
bus tours). The tours generally focus on the history, heritage, wildlife
and woodlands. Moreover, clients could also participate in water
activities- these are ideal for younger groups/families.
M1-
The New Forest tends to attract old couples due to the attractions and
relaxation opportunities. For instance, the Chewton Glen Hotel and
Spa- home to Europe’s largest hydrotherapy pool.
It also attracts younger groups due to the adventure and adrenaline
activities available- the ‘active’ image often appeals to active couples
that are seeking adventure- e.g. rock climbing Golden Gecko. They
may also be motivated to visit the 5* restaurants in Brockenhurst- e.g.
Albero Italian.
Conversely, it appeals to educational groups due to the guided tours
and bus tours. They could also visit the Iron Age Village to learn how
they lived 2500 years ago.
Families may be motivated to visit the New Forest due to Paulton’s
Park and their exceptional Peppa Pig World. There is also a lot of family
friendly parking and accommodation- e.g. Sandy Balls Holiday Village.
Norfolk Broads The Norfolk Broads are a group of rivers and lakes located in Norwich
(East England). The Norfolk Broads are suitable for many traditional
3
