*1372592019*
• Use black ink.
• Write your answer to each question in the space provided. If you need extra space use
the lined pages at the end of this booklet. The question numbers must be clearly shown.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2024 [603/0295/1] DC (ST/SG) 334876/4
OCR is an exempt Charity
Turn over
Section A
1 What is a disadvantage of being a sole trader?
, 2
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan
D Must pay corporation tax
Your answer
2 What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer
3 What is a benefit to the local community of a nearby carpet factory extending its
operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles
C More job opportunities will be created
D The business will pay higher taxes
Your answer
4 What is one of the ‘four Ps’ of the marketing mix?
A Penetration
B Place
C Planning
D Profit
Your answer
© OCR 2024
, 3
5 A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers
C need for innovation and change
D time it takes to respond to changes in fashion
Your answer
6 Two brothers are currently unemployed. They decide to set up their own window
cleaning business, trading as a partnership.
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes
C Poor health
D Slippery ladders
Your answer
7 What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing
C To motivate staff to assist customers who are trying on golf shoes
D To reduce the time it takes to make golf bags and golf trolleys
Your answer
8 One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library
C provide better training for librarians
D update the library’s stock of books
© OCR 2024 Turn over
, 4
Your answer
9 A business has recently changed its main objective from ‘survival’ to ‘growth’.
What would most likely explain this change of objective?
A The business has become too big
B The business has reduced its productivity
C The business is experiencing high demand
D The business needs to lower its costs
Your answer
10 The current position of a product is shown by X on the product lifecycle diagram.
X
Sales
Time
According to the diagram:
A sales grew rapidly but the product is now in maturity
B sales grew slowly but the product is now in decline
C the product continues to be highly profitable
D the product is experiencing a rapid decline
Your answer
11 What is a benefit to a patient of receiving communication from their hospital doctor by
email rather than by letter?
A Doctors receive confirmation of receipt when the email is opened
B Emails can contain hyperlinks to further information about treatments
C Emails save money by reducing stationery, printing, and postal costs
D Multiple medical appointments can be sent out at the same time
© OCR 2024
• Use black ink.
• Write your answer to each question in the space provided. If you need extra space use
the lined pages at the end of this booklet. The question numbers must be clearly shown.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2024 [603/0295/1] DC (ST/SG) 334876/4
OCR is an exempt Charity
Turn over
Section A
1 What is a disadvantage of being a sole trader?
, 2
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan
D Must pay corporation tax
Your answer
2 What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer
3 What is a benefit to the local community of a nearby carpet factory extending its
operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles
C More job opportunities will be created
D The business will pay higher taxes
Your answer
4 What is one of the ‘four Ps’ of the marketing mix?
A Penetration
B Place
C Planning
D Profit
Your answer
© OCR 2024
, 3
5 A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers
C need for innovation and change
D time it takes to respond to changes in fashion
Your answer
6 Two brothers are currently unemployed. They decide to set up their own window
cleaning business, trading as a partnership.
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes
C Poor health
D Slippery ladders
Your answer
7 What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing
C To motivate staff to assist customers who are trying on golf shoes
D To reduce the time it takes to make golf bags and golf trolleys
Your answer
8 One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library
C provide better training for librarians
D update the library’s stock of books
© OCR 2024 Turn over
, 4
Your answer
9 A business has recently changed its main objective from ‘survival’ to ‘growth’.
What would most likely explain this change of objective?
A The business has become too big
B The business has reduced its productivity
C The business is experiencing high demand
D The business needs to lower its costs
Your answer
10 The current position of a product is shown by X on the product lifecycle diagram.
X
Sales
Time
According to the diagram:
A sales grew rapidly but the product is now in maturity
B sales grew slowly but the product is now in decline
C the product continues to be highly profitable
D the product is experiencing a rapid decline
Your answer
11 What is a benefit to a patient of receiving communication from their hospital doctor by
email rather than by letter?
A Doctors receive confirmation of receipt when the email is opened
B Emails can contain hyperlinks to further information about treatments
C Emails save money by reducing stationery, printing, and postal costs
D Multiple medical appointments can be sent out at the same time
© OCR 2024
