■ Research Methodology - Chapter 1 Notes
(Detailed and Clear)
1. Meaning of Research
Research means to study or investigate a subject deeply to find new facts or verify old
ones. It is a scientific and systematic search for information to solve problems or gain
knowledge.
Example: Studying how advertisements influence teenagers' buying habits.
2. Definition of Research
According to Clifford Woody: “Research comprises defining and redefining problems,
formulating hypotheses, collecting, organizing, and evaluating data, making deductions
and reaching conclusions.”
Simply put: Research = Problem + Data + Analysis + Conclusion
, 3. Objectives of Research
1. To gain new knowledge and understanding.
2. To find solutions to existing problems.
3. To test or verify existing theories.
4. To predict future trends and outcomes.
5. To improve processes and systems.
4. Types of Research
Type Meaning Example
Basic (Pure) Conducted to develop theories and understanding,Study
not immediate
on how motivation
use. affects learning.
Applied Solves real-world practical problems. Research on improving customer experienc
Descriptive Describes characteristics of a group or event. Market surveys.
Analytical Analyzes existing data for deeper understanding. Sales trend analysis.
Quantitative Involves numerical and statistical data. Survey on income levels.
Qualitative Focuses on behavior, feelings, and opinions. Interviews on brand perception.
(Detailed and Clear)
1. Meaning of Research
Research means to study or investigate a subject deeply to find new facts or verify old
ones. It is a scientific and systematic search for information to solve problems or gain
knowledge.
Example: Studying how advertisements influence teenagers' buying habits.
2. Definition of Research
According to Clifford Woody: “Research comprises defining and redefining problems,
formulating hypotheses, collecting, organizing, and evaluating data, making deductions
and reaching conclusions.”
Simply put: Research = Problem + Data + Analysis + Conclusion
, 3. Objectives of Research
1. To gain new knowledge and understanding.
2. To find solutions to existing problems.
3. To test or verify existing theories.
4. To predict future trends and outcomes.
5. To improve processes and systems.
4. Types of Research
Type Meaning Example
Basic (Pure) Conducted to develop theories and understanding,Study
not immediate
on how motivation
use. affects learning.
Applied Solves real-world practical problems. Research on improving customer experienc
Descriptive Describes characteristics of a group or event. Market surveys.
Analytical Analyzes existing data for deeper understanding. Sales trend analysis.
Quantitative Involves numerical and statistical data. Survey on income levels.
Qualitative Focuses on behavior, feelings, and opinions. Interviews on brand perception.
