OLS 274 Exam 4 Questions with Verified Solutions Latest 2025-2026
A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers.
The product is generally in the introductory stage. - Answers True
Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of
a(n) - Answers Rebate
Price decreases become common during a product's maturity stage. - Answers True
The future attitudes of most prospects are affected by the first impression they form of the
salesperson. Therefore, salespeople ________. - Answers should carefully prepare their approach
to potential customers
The utility that is created when a salesperson at a car dealership completes the sales contract
is ________ utility. - Answers ownership
In which stage of the product life cycle do sales reach a saturation level, making further sales
expansion difficult? - Answers Maturity
Tabitha is a research specialist in a marketing division. She is working on a project that involves
searching through customer files to detect spending patterns or trends that her company could
target to increase sales. Tabitha is ________. - Answers Data mining
Many large retailers sell both a private brand and a manufacturer's brand, which are produced by
the same manufacturer. - Answers True
The era in marketing history characterized by the notion that a good product will sell itself is
known as the ________ era. - Answers Production
Goods and services are classified as either consumer or business, depending on the ________. -
Answers Purchasers of a particular item
What can a firm do if it is too difficult or expensive to have salespeople meet all potential
customers in person? - Answers use telemarketing
If a company's target market is small and buyers are concentrated in a specific geographical
area, which distribution channel would be most effective? - Answers Direct channel
Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and
dryer for his apartment. In the Saturday paper, he notices that a retail store is having a half-price
sale. Aidan is at what step of the consumer behavior process? - Answers searching for
alternatives
Some products can be highly profitable during the later stages of their life cycle because the
initial development costs already have been recovered. - Answers True
, Physical distribution is a major focus for logistics management. - Answers True
An outdoor store sells rafting and camping permits for a close-by national park. The store is
creating place utility. - Answers True
Wal-Mart's pricing objective is based primarily on ________ while a jewelry store's pricing
objective is based primarily on ________. - Answers volume; prestige
Personal selling is often used for technically complex products. - Answers True
________ involves the use of innovative, low-cost marketing efforts to attract customer attention.
- Answers Guerrilla marketing
Peapod is an online grocery service that saves customers time by selecting, packing, and
delivering groceries to customers. Peapod is utilizing a ________ retail strategy. - Answers
Customer service
In which stage of the product life cycle do competitors enter the field with similar offerings? -
Answers Growth stage
The Internet is considered an indirect method for connecting with customers. - Answers False
Some firms will avoid the process of test marketing in order to avoid having their competition
learn of their strategies. - Answers True
Devin obtains research data based on the number of unique visitors to his company's Web site,
as well as tracking types of orders and amount of money spent. Devin is acquiring what type of
research data? - Answers Primary
The first step in developing a competitive retailing strategy is identifying a target market. -
Answers True
Luis wants a particular brand of golf ball, but his local pro shop is out of stock. Instead of buying
a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of
brand loyalty? - Answers Brand insistence
One of the most difficult areas of marketing decision making is pricing because these decisions
are often subject to government regulation and public scrutiny. - Answers True
Maria owns a store that prepares gourmet chocolates, which are hand-made and sold on the
premises. What type of product is Maria selling? - Answers specialty
A university offers alumni a special Visa card with the university's logo printed on the front. Each
time the cardholder uses the card, the university receives a small percentage of the amount
charged. This is an example of ________. - Answers An affinity program
Gender is an example of a factor in demographic segmentation. - Answers True
A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers.
The product is generally in the introductory stage. - Answers True
Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of
a(n) - Answers Rebate
Price decreases become common during a product's maturity stage. - Answers True
The future attitudes of most prospects are affected by the first impression they form of the
salesperson. Therefore, salespeople ________. - Answers should carefully prepare their approach
to potential customers
The utility that is created when a salesperson at a car dealership completes the sales contract
is ________ utility. - Answers ownership
In which stage of the product life cycle do sales reach a saturation level, making further sales
expansion difficult? - Answers Maturity
Tabitha is a research specialist in a marketing division. She is working on a project that involves
searching through customer files to detect spending patterns or trends that her company could
target to increase sales. Tabitha is ________. - Answers Data mining
Many large retailers sell both a private brand and a manufacturer's brand, which are produced by
the same manufacturer. - Answers True
The era in marketing history characterized by the notion that a good product will sell itself is
known as the ________ era. - Answers Production
Goods and services are classified as either consumer or business, depending on the ________. -
Answers Purchasers of a particular item
What can a firm do if it is too difficult or expensive to have salespeople meet all potential
customers in person? - Answers use telemarketing
If a company's target market is small and buyers are concentrated in a specific geographical
area, which distribution channel would be most effective? - Answers Direct channel
Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and
dryer for his apartment. In the Saturday paper, he notices that a retail store is having a half-price
sale. Aidan is at what step of the consumer behavior process? - Answers searching for
alternatives
Some products can be highly profitable during the later stages of their life cycle because the
initial development costs already have been recovered. - Answers True
, Physical distribution is a major focus for logistics management. - Answers True
An outdoor store sells rafting and camping permits for a close-by national park. The store is
creating place utility. - Answers True
Wal-Mart's pricing objective is based primarily on ________ while a jewelry store's pricing
objective is based primarily on ________. - Answers volume; prestige
Personal selling is often used for technically complex products. - Answers True
________ involves the use of innovative, low-cost marketing efforts to attract customer attention.
- Answers Guerrilla marketing
Peapod is an online grocery service that saves customers time by selecting, packing, and
delivering groceries to customers. Peapod is utilizing a ________ retail strategy. - Answers
Customer service
In which stage of the product life cycle do competitors enter the field with similar offerings? -
Answers Growth stage
The Internet is considered an indirect method for connecting with customers. - Answers False
Some firms will avoid the process of test marketing in order to avoid having their competition
learn of their strategies. - Answers True
Devin obtains research data based on the number of unique visitors to his company's Web site,
as well as tracking types of orders and amount of money spent. Devin is acquiring what type of
research data? - Answers Primary
The first step in developing a competitive retailing strategy is identifying a target market. -
Answers True
Luis wants a particular brand of golf ball, but his local pro shop is out of stock. Instead of buying
a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of
brand loyalty? - Answers Brand insistence
One of the most difficult areas of marketing decision making is pricing because these decisions
are often subject to government regulation and public scrutiny. - Answers True
Maria owns a store that prepares gourmet chocolates, which are hand-made and sold on the
premises. What type of product is Maria selling? - Answers specialty
A university offers alumni a special Visa card with the university's logo printed on the front. Each
time the cardholder uses the card, the university receives a small percentage of the amount
charged. This is an example of ________. - Answers An affinity program
Gender is an example of a factor in demographic segmentation. - Answers True
