Running head:AMAZON'S SUPPLY CHAIN INTEGRATION
1
Benchmark: Amazon's Supply Chain
Grand Canyon University – MGG655
, AMAZON'S SUPPLY CHAIN INTEGRATION
2
Introduction
Amazon has taken over online shopping in the last few years. The company initiated
out of a garage in 1995 with its only focus being selling used books and the primary
demographic being college students. As soon as it began, Amazon positioned itself as one of
the most reliable retail platforms on the internet. Its comprehensive business model has
allowed Amazon to be successful and thrive even with heavy competition. Its success is
defined by being able to place themselves in people’s first thought when it comes to online
shopping, their excellent customer service and their efficiency. Innovation and creativity have
positioned Amazon as an e-commerce giant that has transformed the retail industry.
Amazon’s supply chain has defined its ability to become the e-commerce giant it currently is.
Amazon designed its organization by strategizing and focusing on operations
management.They meet their goals and needs in these areas through their use of technology.
An example of this would be their utilization of technological communications to ensure their
clients are satisfied and receive quality customer service. Their intention with this focus is to
maximize operations and meet the needs of their customers. Amazon is always evolving
their operations management approach seeking to improve and maintain their position in the
e-commerce business. Their innovation and evolution are not only encouraged within their
executives. Employees in any part of the chain are encouraged to be innovative, problem
solving and improvement seekers. Operations management has a purpose to“optimize
production processes and capacity” (Berthiaume, 2016). An example of this is the way in
which Amazon has an automatic ordering process allowing an increase in “the capacity to
accept as many simultaneous orders as possible” (Dowling, 2013). Hence, allowing Amazon
to be more efficient and serve their customers with quality as quickly as possible. Amazon
Prime has taken the competition to a completely different level. With their membership they
1
Benchmark: Amazon's Supply Chain
Grand Canyon University – MGG655
, AMAZON'S SUPPLY CHAIN INTEGRATION
2
Introduction
Amazon has taken over online shopping in the last few years. The company initiated
out of a garage in 1995 with its only focus being selling used books and the primary
demographic being college students. As soon as it began, Amazon positioned itself as one of
the most reliable retail platforms on the internet. Its comprehensive business model has
allowed Amazon to be successful and thrive even with heavy competition. Its success is
defined by being able to place themselves in people’s first thought when it comes to online
shopping, their excellent customer service and their efficiency. Innovation and creativity have
positioned Amazon as an e-commerce giant that has transformed the retail industry.
Amazon’s supply chain has defined its ability to become the e-commerce giant it currently is.
Amazon designed its organization by strategizing and focusing on operations
management.They meet their goals and needs in these areas through their use of technology.
An example of this would be their utilization of technological communications to ensure their
clients are satisfied and receive quality customer service. Their intention with this focus is to
maximize operations and meet the needs of their customers. Amazon is always evolving
their operations management approach seeking to improve and maintain their position in the
e-commerce business. Their innovation and evolution are not only encouraged within their
executives. Employees in any part of the chain are encouraged to be innovative, problem
solving and improvement seekers. Operations management has a purpose to“optimize
production processes and capacity” (Berthiaume, 2016). An example of this is the way in
which Amazon has an automatic ordering process allowing an increase in “the capacity to
accept as many simultaneous orders as possible” (Dowling, 2013). Hence, allowing Amazon
to be more efficient and serve their customers with quality as quickly as possible. Amazon
Prime has taken the competition to a completely different level. With their membership they
